Study And Implement The Spirit Of The 20Th National Congress Of The Communist Party Of China

The report of the 20th National Congress of the Communist Party of China emphasizes that we should promote cultural self-confidence and self-improvement, and create a new glory of socialist culture.

In recent years, China's textile industry has seriously inherited the excellent traditional Chinese culture, established a new image of culture led fashion industry, and enhanced the influence and discourse power of Chinese fashion. People in the textile industry said that the textile industry has ushered in an opportunity to transform cultural confidence into brand confidence and product confidence. It is necessary to adhere to creative transformation and innovative development to meet the growing spiritual and cultural needs of the people.

Innovation and development of traditional skills

The report of the 20th National Congress of the Communist Party of China pointed out that we should strengthen the protection of cultural relics and cultural heritage, strengthen the protection and inheritance of historical culture in urban and rural construction, and build and make good use of national cultural parks. We should adhere to the principle of creating tourism with culture and developing culture with tourism, and promote the deep integration and development of culture and tourism.

Sun Ruizhe, President of China Textile Industry Federation, said that in the list of representative items of national intangible cultural heritage announced by the State Council, there are 237 items of textile intangible cultural heritage according to industry classification statistics. From the popularity of Hanfu, Wenbo and intangible cultural heritage, Chinese traditional culture is gathering its value in a systematic way. The textile industry continues to tap the value of different regional cultures, forming differentiated and characteristic value symbols and fashion products. Miao embroidery, Tibetan blanket, Chao embroidery and other national culture and intangible cultural heritage culture are becoming more and more valuable.

Representatives of the 20th National Congress of the Communist Party of China Chen Yunzhen, director of the Qiang embroidery professional cooperative in Beichuan Qiang Autonomous County, Sichuan Province, said: In the past 20 years, we have been exploring new elements of Qiang embroidery. We believe that the key to the innovation of Qiang embroidery is to explore new elements of Qiang culture and create new products through exploring new ideas of Qiang embroidery In this case, consumers can buy sportswear with Qiang embroidery patterns on the market. In the next step, we will continue to work hard to innovate and cooperate with more brands, so that more and better Qiang embroidery works can stand on the world stage. The state attaches so much importance to the national culture and cultural industry and supports it so much that we must roll up our sleeves and work hard to make our Qiang embroidery career better and let more people understand the traditional skill of Qiang embroidery. "

Li Ping, a representative of the party's 20th National Congress and director of the Xibo embroidery and handicrafts cooperative in nadaqi Niulu Township, Qapqal Xibo Autonomous County, Ili Kazakh Autonomous Prefecture, Xinjiang, said that the proposal of "inheriting the excellent traditional Chinese culture and meeting the growing spiritual and cultural needs of the people" is exciting. "Next, I plan to unite with other embroidery women to mobilize the young people in the village to join the cooperative actively, so that we can" embroider "a bright future together. Through public welfare activities, we can show the embroidery skills to young people, so that the Xibo embroidery culture can be passed down from generation to generation," Li Ping said.

Yao Jianping, a master of Chinese arts and crafts and a representative inheritor of the national intangible cultural heritage project (Suzhou embroidery), said that the creative transformation and innovative development of Suzhou embroidery, a traditional handicraft, can better serve the spiritual and cultural needs of the people. In the path of creative transformation and innovative development of intangible cultural heritage, we should give the ancient intangible cultural heritage more "young" with more grounded and fashionable design, let Suzhou embroidery insert digital "wings" into the online live room, and walk into the "meta universe" in the way of digital collection, so as to build a broader and more dynamic development space. "On the new journey, we will take Suzhou embroidery as the carrier, constantly broaden the development path of Suzhou embroidery, tell Chinese stories with more excellent works, and present a credible, lovely and respectable image of China," Yao Jianping said.

Master of ethnic and folk crafts in Guizhou Province Yang Tingting, a representative inheritor of Anshun intangible cultural heritage (Miao batik technique), said: "The country pays more and more attention to the cultivation of traditional handicraft talents, the integration of Chinese traditional culture and modern elements is deepening, traditional skills are full of new vitality, and carriers such as" intangible cultural heritage + cultural innovation "," intangible cultural heritage + tourism "are constantly enriched, and the inheritance of intangible cultural heritage has a new support. As a new generation of intangible cultural heritage inheritors, I am very grateful to be born in this great era, and I will work hard to do it Do your job well and pass on your skills to more young people. "

Cheng Fang, a national inheritor of intangible cultural heritage and a craftsman of Kaifeng Bianxiu Research Institute in Henan Province, said: "as a traditional craftsman, I deeply realize that in cultural inheritance, we must adhere to the socialist core values, adhere to the people's position, and adhere to serving the people and socialism." for the next step of work, "Guided by the spirit of the 20th National Congress of the Communist Party of China, I will constantly refine and polish more excellent works, tell Chinese stories with my needle and thread, do a good job in" creative transformation and innovative development ", so as to make traditional Bianxiu art radiate new vitality in the modern development space, and take practical actions to shoulder the responsibility and mission of developing Bianxiu

Show the beauty of Guochao culture

The report of the 20th National Congress of the Communist Party of China pointed out that we should adhere to the position of Chinese culture, refine and display the spiritual signs and cultural essence of Chinese civilization, accelerate the construction of Chinese discourse and Chinese narrative system, tell Chinese stories, spread Chinese voice, and show a credible, lovely and respectable image of China.

Sun Ruizhe said that with the great rejuvenation of the Chinese nation entering an irreversible historical process, China's speed and miracle build confidence and confidence in the consumer market; Chinese history and Chinese civilization contain the details and charm of fashion development; The concept of attracting China's participation and the scope of the world. Textile industry has ushered in the best opportunity to transform cultural confidence into brand confidence and product confidence.

"Baidu 2021 Guochao pride search big data" shows that from 2016 to 2021, the proportion of Guochao brand search heat increased from 45% to 75%. According to the report on young consumption insight of Guochao brands released by dewu platform, from 2011 to 2021, the popularity of Guochao has increased by more than five times. Among Guochao consumers, "post-90s" account for 48.6% and "post-00s" account for 25.8%.

In July this year, five departments, including the Ministry of industry and information technology, jointly issued the "three products" action plan for digital power of consumer goods industry (2022-2025), encouraging the exploration of traditional cultural genes and intangible cultural heritage such as Chinese culture, Chinese memory, and Chinese time-honored brands, strengthening the research on the consumption orientation of new consumers, innovating consumption scenarios, and promoting the construction of Guochao brand, Promote the combination of traditional culture and modern science and technology.

Zhou Haijiang, party secretary and chairman of the board of directors of Hongdou Group, a representative of the party's 20th National Congress, said that in order to comprehensively build a modern socialist country, we must adhere to the socialist cultural development path with Chinese characteristics and enhance cultural confidence. Cultural self-confidence is the more basic, extensive and profound self-confidence of our country and nation. Red bean uses practical actions to protect and revive the "Chinese Valentine's Day" culture. For decades, to create "red bean Tanabata Festival" is to advocate Chinese people to celebrate their own "Valentine's Day", enhance confidence in traditional culture, and build a national fashion brand.

Xia Hua, chairman of iven group, said: "Yiwen group will continue to deeply integrate enterprise development goals with national strategy, continue to lead the new direction of development of Chinese national handicraft and national fashion industry through innovation, create a Chinese brand with world influence, and let the world see the beauty of national tide culture."

Deng Zhaoping, executive chairman and design director of Guangdong priiman Industrial Co., Ltd., said: "on the new journey of great rejuvenation, we must seriously study and implement the spirit of the report of the 20th National Congress of the Communist Party of China, make clothing an important carrier of promoting Chinese culture, and let fashion have a greater voice in international fashion." Deng Zhaoping always has a special love for Lingnan culture, She will strive to integrate Lingnan traditional intangible cultural heritage technology and Lingnan life style into the design and spread Lingnan culture and art.

Create a fashion independent brand

Over the years, China's textile and garment industry has continued to improve the brand cultivation and promotion system, the market awareness and international influence of independent brands have been continuously improved, and the industry's creative level and talent quality have been continuously improved.

During the 13th Five Year Plan period, there are more than 100 undergraduate colleges and 300 higher vocational colleges with clothing design and engineering major; There are about 4500 clothing and home textile brands in major domestic commercial entities, about 85% of which are independent brands. The original trend brand is gradually mature in quality, design and culture.

Sun Ruizhe said that the textile industry has formed a vivid situation of collaborative development of manufacturing brands, consumer brands and regional brands. As the main value carrier of fashion development, the status of excellent brands has been further consolidated. More and more Chinese brands are being respected and recognized by the world.

Representatives of the 20th National Congress of the Communist Party of China Wang Bixian, group leader of weaving workshop of Zhejiang Jinying Gongchuang Textile Co., Ltd., said: "In the report of the 20th National Congress of the Communist Party of China, there are both expectations for emerging industries and requirements for traditional industries. As a female textile worker, I deeply feel that the struggle for a" manufacturing power "is inseparable from brand cultivation. I will strive to integrate my personal growth into the beautiful vision of building a" manufacturing power "and continue to uphold the craftsmanship spirit and strive to polish China's textile manufacturing brand , so that the traditional industries will glow with new vitality. "

The report of the 20th National Congress of the Communist Party of China pointed out that we should strengthen the construction of international communication capacity, comprehensively enhance the effectiveness of international communication, and form an international discourse right that matches China's comprehensive national strength and international status.

According to Li Rucheng, Secretary of the Party committee and chairman of the board of directors of Youngor Group, Youngor Group will, guided by the spirit of the 20th National Congress of the Communist Party of China, strive to complete the "three-step" strategy of accelerating smart marketing layout, deepening international cooperation and building international brands, so as to build Youngor into a "world-class fashion group with Chinese style". "The first step is to speed up the distribution of smart marketing and improve the modern industrial system. The second step is to strive to do a good job in international layout and deepen international cooperation. The third step is to create a splendid future of fashion industry by merging international brands and deepening international cooperation." Li Rucheng said that Youngor Group will anchor the goal of "three steps", Speed up the transformation from production and marketing enterprises to brand fashion enterprises.

For a long time, the brand of Li Ning is committed to encouraging the masses to participate in sports and enrich their life by providing professional sports goods and inspiring sports spirit. "The report of the 20th National Congress of the Communist Party of China clearly put forward the goal of building a strong sports country. As a professional sports brand in China, we are determined to continuously promote the development of national sports and make contributions to the construction of a sports power." Li Ning, founder of the brand and chairman of the Li Ning group, said that in the past 10 years, the brand has made full use of its professional sports resources and capital investment to build a sports park, a sports park, a sports park, a sports park, and a sports park In terms of supporting national sports teams and professional leagues, as well as supporting the development of urban mass sports activities and rural sports, fruitful social achievements have been achieved. In the future, Li Ning brand will be based on long-term planning, continue to cultivate sports scientific innovation, actively participate in market competition, and contribute to the leapfrog development of China's sports manufacturing industry.