Underwear Stores: Small Brands Have Investment Advantages.

< p > most of the a href= "http:// www.91se91.com/news/index_c.asp" > brand enterprise < /a > has no requirement for joining the gold monopoly.

But they all require a deposit ranging from 1000 yuan to 5000 yuan. Besides, the amount of the first purchase is stipulated. The specific amount is different because of the different store sizes of the franchised stores. The general principle is to spread the goods.

The high-end brands generally require the first time less than a href= "http:// www.91se91.com/news/index_c.asp" > purchase value < /a > at 100 thousand yuan, the mid-range brand is around 50 thousand yuan, and the low-grade brand is around 15 thousand yuan.

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< p > except for the different purchase prices, the expenses of different grades of underwear stores in decoration and rental are not very different.

General merchants will provide free brand uniform shop design drawings.

Generally speaking, the investment threshold is corresponding to the grade of underwear brand, and the lowest investment threshold of low-grade brand is.

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< p > < strong > the profit margin within the line is less than 30% < /strong > < /p >

< p > Miss Deng has been in the underwear store for 9 years in the last nine years. She has represented 3 famous brands, and has experienced the hardships and hardships. At the same time, she also has the bottom of the market.

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< p > Miss Deng introduced that although the a href= "http:// www.91se91.com/news/index_c.asp" > small brand < /a > high profit margins, but because the price of the commodity itself is relatively low, the proceeds are not so many, although the income of the top brands is much, but the competition is very big. Now the high-end brands are more open their own counters in the department stores, and the general private stores are not competitive.

Miss Deng knows many friends who make high-end brand monopolization. Many of them do not do it for one or two years.

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< p > Miss Deng said that although the brand underwear can be folded up by 4~5, the total profit will not exceed 30% because of the limited crowd.

This article selects the big brand A and the small brand B to carry on the contrast.

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< p > < strong > contrast 1: the entry threshold of big brands is high > /strong > /p >

< p > A brand: the first purchase is usually around one hundred thousand yuan.

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< p > B brand: the first purchase value is about 15 thousand yuan.

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< p > expert comment: because the price of A brand is higher, and in order to display the brand image, it is generally required to enter all styles when buying the first product, so the first purchase value is much higher than that of B brand.

Investment threshold is corresponding to the grade of underwear brand. B brand has the lowest investment threshold, and small investors are easier to enter.

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< p > < strong > contrast two: small brands can be flexibly discounted < /strong > < /p >

< p > A brand: strict discount according to the unified discount stipulated by merchants.

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< p > B brand: in the case of knowing the business, the franchisee can decide the discount situation flexibly in the profit space.

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< p > expert comment: A brand unified stipulation discount, and B brand in the market is not well-known, merchants give franchisees more flexible management power, is conducive to brand win more consumers in a short time.

But discount will not be a major factor for consumers to consider. In comparison, A brand's reputation and product quality are far superior to that of B brand, and it is easier to get consumers' trust.

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< p > < strong > contrast three: profit rate and income are different < /strong > < /p >

< p > A brand: investors take delivery at the market price of 2/3.

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< p > B brand: generally between 4 and 55% off.

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< p > expert comment: different underwear businesses give different discount to goods, and the profit rate is different.

Although the profit margin of B brand is relatively high, but because the price of the commodity itself is relatively low, the income of single product is not large, so it relies heavily on the sales volume.

The profit rate of A brand is relatively low, because the price of single product is high, so the yield of single product is high.

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< p > contrast four: small brands also have advantages: < /p >

< p > A brand: competition is more intense < /p >

< p > B brand: competition is relatively small! < /p >