The Listing Of Home Textile Industry Is The General Trend.

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Following P, Meng Jie, home textiles and Limited by Share Ltd are enjoying the home textile Limited by Share Ltd and quietly appear in the China Securities Regulatory Commission's pre disclosure list, seeking to become the fourth home textile listed company.

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< p > in this list, it is shown that many home textile Limited by Share Ltd are ready to list on the Shenzhen Stock Exchange. The total amount of the proposed public offering is no more than 30 million shares, and the proposed fund raising fund is about 280 million yuan, of which 170 million yuan will be used for marketing network expansion projects, and 30 million yuan will be used for information construction projects, and the remaining funds will be used to supplement working capital.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_s.asp > > Listing > /a > is the general trend. < /strong > /p >

< p > 10 years ago, no one would link capital operation with the home industry.

In the past two years, capital has become a fairly attractive word in the household industry.

According to the latest industry statistics, only in the first half of this year, more than a dozen home enterprises, such as Hunan's favorite home textiles, red star, OPPLE lighting, Guangzhou Holike creative home, and three tree coatings, rushed to IPO.

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< p > but for most enterprises, capital is an angel and a devil. In the process of directing the industry reshuffle, it can take the enterprise to heaven and bring the enterprise to hell.

The listing of home enterprises is a double-edged sword with advantages and disadvantages coexisting.

On the one hand, enterprises can rely on capital predators to create commercial empire; on the other hand, they should accept market supervision and risk of failure and delisting.

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In the final analysis, in the final analysis, the capital is not everything, and the home enterprise is not going to go on the market to get the money, and the business ability and sustainable development of the enterprise is the key to the P.

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Chen Jun, chairman of the home textile Limited by Share Ltd, said that the docking of capital and industry must be the trend of the home industry in the next 10 years. < p >

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< p > "this is the result of years of accumulation in the home industry."

Chen Jun said, "home is a big industry, but the size of a single brand and company is relatively small. It has not been closely linked with capital, and there are few listed companies.

At present, the home industry has reached the stage of deep development and polarization. For enterprises with solid industrial foundation and obvious advantages of development mode, listing and financing at this stage will stand on a higher platform for better development.

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< p > for many people who like home textiles, listing is not going with the tide and impulses, but through repeated preparations and repeated consideration.

In many popular and open prospectus, the marketing channel development plan of enterprises in the next two years is clearly shown.

On the one hand, we should focus on developing outlets in the central and western provinces by means of franchising channels and direct channels, and strive to improve the quality and quantity of existing direct outlets. On the other hand, combined with the development of e-commerce, we will gradually build our own e-commerce platform, and expand more electricity business sales channels, and vigorously increase the share of e-commerce sales.

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Besides, P will also plan to introduce more fashionable, more hierarchical, more reasonable and lower cost new generation store image and more scientific and standardized store decoration standards in the year of issue and the next two years, in order to enhance the brand value and increase the number of stores.

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< p > for listed companies, Chen Jun thinks: "listing is a good thing, but ultimately it depends on the business capability of the enterprise itself.

Because listing is for financing, but without operational capacity, it is useless to melt into capital.

In fact, whether listing or not, brand and quality is the magic weapon for the success of home enterprises. When introducing capital to expand business and expand development, home enterprises must start from their own conditions, constantly improve themselves and enhance their core competitiveness.

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< p > < strong > civilian price of technical home textiles < /strong > /p >

< p > according to Chen Jun, in recent years, many domestic textile companies have been devoted to the research of home textile technology, so as to enhance the competitive strength of the brand in the same industry, and at the same time, to meet the consumers' demand for high quality home textile products with civilian prices.

"Much love home textiles has been concerned about consumer demand, and has its own principles in products, that is," value for money "always leads the fashion trend and leads to the reform of bed consumption.

Chen Jun said.

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< p > in fact, from the point of view of the brand's landing, many people like home textiles, and indeed the brand is high and the price is not high. Among the ten major home textile brands in China, home textile is the only big stick to insist on parity.

The "fashion big coffee" flows through the blood vessels with the dual blood of fashion and parity, making the brand closely linked with the most popular consumers.

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< p > to adhere to the parity line, Chen Jun said: "home textile products are still more necessities, and their quality, practicality and beauty are the key factors that influence consumers' purchase intention.

From the main purchasing groups of bedding products, most of them are women. They have more obvious sense of price sensitivity. The mainstream price of general bedding consumption is between 500~800 yuan.

Therefore, many people like home textiles in order to enable most consumers to afford real fashion home textiles, pricing is basically in the 500~800 yuan section, while product development design emphasizes fashion, personality and diversity, and changes with the seasons and home trend. In brand design and dissemination, it emphasizes the fashion concept and style individuality. Through the concept reinforcement, publicity and promotion, it guides and fostering the fashion consumption of the public, and gradually downplays the impact of people on the price in the fashion experience.

Judging from the timing of people buying bed products, there are usually large numbers of bedding demand, such as moving to new homes, wedding and other important occasions, and it is said that "people are happy to be happy," which is also conducive to the bulk purchase of cheap fashion beds.

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< p > in addition to price attractive, in recent years, science and technology bed products have gradually become a magic weapon to enhance the consumption of home textiles.

It is understood that many people like home textiles as one of the outstanding high-tech enterprises in the industry, and have launched a number of high technology bedding.

At the same time, many people like home textiles is also one of the first domestic textile enterprises to pay attention to sleep and health. Its independent research and development of Finnano series bedding products has been tested by authorities. The bacteriostasis rate of 50 micrograms / milliliter is 99.9%, which is equivalent to 5.56 mg of nano silver content per square meter, ensuring high bacteriostatic rate.

Chen Jun said: "Finnano belongs to inorganic materials, no drug resistance, safety, no toxic side effects, Finnano series bed products after 50 washing rate of bacteriostasis can still reach more than 90%, the high-tech anti-bacterial technology in sleep bed products, can ensure that people have healthy sleep.

Nowadays, many consumers choose bedclothes with Finnano tags.

In addition, many people love home textiles and actively try to improve people's sleep quality through high-tech, such as Tencel, wood fiber, soybean fiber, corn fiber and other new fibers used in core and pillow core filling, and the market has a good response.

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< p > Chen Jun said that because of its functional appeal, functional home textiles need support from scientific research and development.

Much love home textiles has invested a lot of manpower and material resources to support the development of functional products. At the same time, we also hope that through this functional bed products, we can enhance brand differentiation and better improve people's sleep quality.

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< p > for home textiles, the main purpose of this listing is to expand the breadth and depth of the sales channel of < a href= "http://www.91se91.com/news/index_c.asp" > Company < /a >, enhance the company's control over sales channels, and enhance the brand image and overall competitiveness of the company.

At present, many domestic textile companies have just taken the first step. However, there are too many uncertain factors on the road to be listed. However, "the future is bright and the road is tortuous". We hope we can enjoy the myth of a successful connection between capital and industry again.

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