Jingdong Is Preparing To Attack Taobao'S Clothing Site.

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" to introduce the Jingdong is "rush to eat" Taobao clothing classified by Jingdong as a strategic level.

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< p > as we all know, the main force of Taobao and Tmall sites is clothing. The main force of "a href=" http://www.91se91.com/news/index_s.asp "> Jingdong < /a > is 3C products. But now Jingdong is preparing to sneak attack on Tmall and Taobao to fight a battle on clothing category.

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< p > reporter learned from Jingdong that clothing category has been classified as a strategic category by Jingdong Liu Qiangdong, and will invest enough resources and manpower this year. The purpose is to pry Tmall and Taobao in the field of clothing, and to tear a gap through differentiation cards.

Data show that there is still much room for development in the field of e-commerce clothing.

China's e-commerce research center monitoring data show that domestic clothing retail sales have reached more than 2 billion yuan, of which the penetration of electricity providers is only about 10%.

According to the latest data of Analysys, in the second quarter of 2014, the scale of clothing trade in China's B2C market reached 87 billion 730 million yuan, up 47.2% over the same period last year, and the growth was very strong.

In terms of share, Tmall ranked first in 74.3% place, with Jingdong's 618 big promotion, and its share was 5.2%. For the first time, vip.com surpassed 5.1% of vip.com, ranking second.

Dangdang, customers, Amazon and other shares accounted for about 1%.

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< p > even so, many people will ask a question mark: why does Jingdong grab Tmall's site? Some analysts believe that in fact, Jingdong based on 3C digital occupies more than 50% of its share in its own territory, but it is obviously not suitable to copy 3C in the < a href= "http://www.91se91.com/news/ index_f.asp" > clothing /a category.

But Jingdong should play the "fast fashion" differentiation brand. By selecting brands, controlling product quality and tonality, it will label the plate with distinct fashion labels and try to find a way out.

But for consumers, a competitor in the market is always good because it means more choices.

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