Distribution Of Existing Franchised Stores And Sales Channels Without Shops

< p > if the sales channels of the non store outlets are located in the replenishment channels of the existing entity stores, then the structural combinations of the sales items should be designed in place.

It is worth considering carefully whether the new products are suitable for simultaneous sale in the non store sales channels in the same period.

If we sell the same goods at the same time, there will be a far cry from the a href= "http:// www.91se91.com/news/index_c.asp" > brand reputation < /a >.

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< p > after all, from the perspective of attracting a href= "http:// www.91se91.com/news/index_c.asp" > consumer < /a >, the biggest advantage of non shop sales lies in the convenience of shopping and the preferential price.

But for different enterprises, the two advantages of no shop sales should be biased, that is, the location of no store sales channels, whether the consumers are inclined to be good at quality or low price, or tend to value for money.

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< p > good quality and low price is the same quality of the same goods, and the price is substantially favorable. The value of goods is the same quality and the same price, and it provides value-added services in terms of goods uniqueness, shopping convenience, service personalization and so on.

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< p > < a href= "http:// www.91se91.com/news/index_c.asp" > no shop > /a > sale is located in the special sale place of stock goods. It is worth thinking deeply about the brand clothing enterprise.

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< p > at present, many garment enterprises have implemented the futures order meeting mode. The inventory pressure of the enterprises themselves is relatively small, but as the regional agent level of the channel partners, because of the various reasons such as the delayed delivery of the headquarters, the deviation of their own orders and the cancellation of the booking futures by the franchisees, the pressure on the channel inventory is becoming increasingly heavy, which has seriously affected the return of the agent's funds, and has also threatened the safety of the credit funds of the enterprises to the agents.

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< p > at present, clothing enterprises generally require agents to deal with their inventory on their own. Some enterprises try to solve the problem by consignment, including centralization to their own direct regional outlets.

On the one hand, the effect of inventory digestion is not obvious. On the other hand, it will have a direct impact on the sales of new products.

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Relying on network sales, the P backlog will be set up as an online special store on the basis of network sales, or it can satisfy the consumption characteristics of no store sales price preferences, while dilute the specific sales area. Moreover, the effective separation of online consumer groups from consumer entities of physical stores will not directly damage brand reputation.

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