Scientifically Planning Goods And Accurately Grasping Market

Only through information system By fixing the standards in mind and becoming a ruler to measure business activities, we can effectively promote the development of enterprises.

In actual work, we often do not pay attention to the classification of goods, and categorize the goods very freely, and at the usual time, the financial and sales concerns are only the number of goods. Therefore, the whole data analysis is reduced to statistics, so that the data we spend a lot of resources can not get the real application, and thus lose more sales opportunities.

Dealers in the clothing industry should act according to their own position. Business products In order to accurately grasp its own market and enhance its competitiveness, we should set up a classification of goods that are suitable for their own development.

The first stage is basic classification: year, season, category and series.

Second stage precise classification: listing month, type, Fabric 。

The third stage is based on the classification of display and Collocation: collocation, price segment and color system.

The first stage of classification is relatively easy. The key is to classify dealers according to their own characteristics, from the perspective of their own analysis to establish the details of the classification, and the classification must be forward-looking. Let's look at a classification of leisure sports brands.

The second stage of classification can more accurately operate the stock on hand. Through this classification, you can know your goods more accurately, understand your sales trend, and make a scientific plan for the future.

Listing month: simple seasonal division can not reflect the subtle changes in the market. We should distinguish the different market bands, and now the international brands can be listed on the weekly band. If we simply divide the two seasons of spring, summer and autumn and winter, the long sleeved T-shirts and short sleeved T-shirts that belong to spring and summer can not be distinguished in detail, which will affect our judgement of the quantity of goods in season.

Type: in order to reflect the change of the market's tendency towards clothing styles, we need to subdivide the products into each item. For example, T-shirts can deduce lapel, V collar, round collar and so on, so we can analyze the preferences and trends of the market through this classification.

Fabric: fabric description can help us to understand consumers' cognition of fabrics, and control them from the perspective of fabrics.