Alibaba Began Cleaning Up The Gray Market To Encourage Luxury Goods To Enter

< p > here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" to introduce the Alibaba is to clean up the gray market: attracting luxury goods to enter.

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< p > Alibaba is cleaning up the "grey market" of its e-commerce platform, attracting luxury brands to open Tmall's official flagship store.

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< p > Alibaba is cleaning up the "grey market" of its e-commerce platform, attracting luxury brands to open Tmall's official flagship store.

As long as the brand "regular army" shop, Ali will eliminate unauthorized third party store goods.

In addition, the Alibaba has signed agreements with France, Italy and the United Kingdom to deal with the "grey market" problem.

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< p > electric power giant < a href= "http://www.91se91.com/news/index_c.asp" > Alibaba < /a > is now cleaning up some unauthorized stores of its shopping platform, which is used as a new incentive measure to attract luxury brands to enter.

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P, like many luxury brands, Burberry has been a big headache for Alibaba's large number of discount Burberry products in its e-commerce platform, some of which are in fact copycat products.

As the two largest platform in the field of e-commerce, Alibaba's Taobao and Tmall accounted for 240 billion of China's online shopping 80% last year.

However, Burberry did not authorize any shop to sell its products.

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If Burberry is willing to enter Tmall, the Alibaba is willing to do everything possible to clean up these unauthorized products, P.

In April of this year, the flagship store of Burberry Tmall officially opened.

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< p > in addition, dozens of sellers, companies and analysts also said that Alibaba has recently adopted similar measures to attract big names including Estee Lauder to Tmall.

According to people familiar with the matter, Ali has promised that once these big brands open Tmall flagship store, the company will clean up Tmall and Taobao's unofficial licensed products.

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< p > Alibaba is planning to list the New York Stock Exchange and is expected to create the largest IPO in the history of the US stock market. The company has always wanted to attract high-end brands to enter.

This can not only capture the hearts of consumers, but also attract other brands to open stores and potential investors.

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< p > < strong > clean up the grey market < /strong > /p >

Prior to the opening of Tmall's official flagship store, P has more than 50 stores selling Burberry products, but none of them has been authorized by Burberry. Burberry

According to the data of YipitData, the unauthorized Burberry of Tmall has disappeared since Burberry opened its shop.

Tmall sellers said that Alibaba told them that they had to stop selling Burberry products, but also restricted some online stores to upload relevant product pages, and regularly checked to ensure that these stores did not use pictures of infringement of Burberry rights.

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Huang Yongcheng, chairman of POMPEI, a luxury retailer, said: "Tmall is adjusting its strategy. When international brands enter the shop, we will no longer be allowed to display this brand merchandise." P

Previously, POMPEI had sold Burberry products at Tmall shop, but was asked to get off the shelves.

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Scott Galloway, director of L2, the P Research Institute, said that Alibaba cleaned up the gray market and attracted the brand to open shop in Tmall, which provided a strong incentive for these brands. Scott (Galloway)

However, up to now, most high-end brands are in conflict with online stores. Some brands say their image will be hurt by Tmall's "bargain wind".

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< p > Tmall has more than 7 Internet stores, and the size of the "gray seller" is also booming.

Some sellers usually buy brand-name products from outside dealers, then sell them at a discount price in online stores, but these products do not receive official authorization.

In fact, branding is very annoyed, and this practice is restricted in some countries.

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< p > however, the speed of Alibaba processing is extremely efficient.

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< p > according to YipitData data, nearly 50 Tmall stores sold Estee Lauder cosmetics at the beginning of this year, but after the latter opened the official flagship store, all third party sales outlets disappeared.

This situation is exactly the same as that of Clinique brand after entering Tmall.

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On the contrary, Tmall's third party store selling Gucci products increased from 63 in April to 69 in June. At the same time, the number of online stores distributing Giorgio Armani (Armani) and Ralph Lauren (Ralph Lauren) also increased.

But in fact, none of the three luxury goods has opened an official online store.

At present, Gucci and Ralph Lauren declined to comment, while Armani said it would protect brand integrity globally in various ways, but did not mention the situation in China.

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In July this year, Gucci and other luxury brands filed a lawsuit against the Alibaba, saying that the latter's sale and payment platform "intends to sell illegal products for counterfeiters". P

Two weeks later, the brands revoked the lawsuit against Ali and said they had reached an agreement with Ali to cooperate in a bid to reduce the sale of counterfeit goods.

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< p > Alibaba declined to comment on the agreement reached with luxury brands. Estee Lauder said it was pleased with Tmall's cooperation and hoped to continue to expand its cooperation in the future.

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< p > < strong > benefits begin to appear < /strong > < /p >.

Less than P, however, branding complains about Taobao's other platform, Taobao.

Taobao has 8 million sellers and 800 million sales.

Alibaba has been taking measures to solve the problem of selling and selling. The company has signed agreements with brands such as Coach and LV to crack down on counterfeit goods.

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Less than P, people familiar with the matter said that in recent months, Alibaba has been committed to cleaning up unauthorized sellers and attracting brands to Tmall.

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< p > the British Trade and investment administration said that in December last year, the Alibaba signed an agreement with the British government that it would open up Tmall official flagship store for British brands to clean up "grey products".

In addition, the government of France and Italy also signed an agreement with the Alibaba, but did not mention whether the latter promised to deal with the "grey market" problem.

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< p > some brands that have opened Tmall official flagship store have begun to see the benefits brought by the reduction of "grey market".

According to YipitDate data, in April this year, Nike (Nike) 12.6% sports shoes were sold from Tmall official flagship store, and by July, this figure has doubled.

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< p > analysts say that for Alibaba, cleaning up unlicensed online shops such as sports shoes will be extremely difficult. Unlike luxury goods, public goods usually have authorized distributors, which increases the difficulty of finding problems.

At the same time, this practice will also hurt Tmall sales and traffic.

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P Razorfish Alex Misseri, director of Razorfish e-commerce, a consultancy, says Alibaba needs to clean up its ecosystem to attract high-end brands, but on the other hand, fake and gray markets occupy a lot of sales.

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< p > a Tmall seller said that Tmall had told him that he could not sell any commodity that had already set up the official flagship store < a href= "http://www.91se91.com/news/index_f.asp" > brand < /a >.

"They don't like sellers like us, they like brands," the seller said. "The reason why we sell such sellers is because we can get sales and meet demand."

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