Jingdong 3C Short-Term Profitability Difficult Clothing, High Gross Profit Is Incentive

< p > Jingdong's public relations strategy on clothing is closely related to Taobao, Tmall and even vip.com, making the voice of the market first.

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< p > however, people close to Jingdong costumes say Jingdong is suffering from investment in autumn and winter new products.

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< p > without him.

In the Q2 a href= "http:// www.91se91.com/news/index_c.asp" > apparel /a /a B2C data report, Jingdong's market share is only 5.2%, far below 74.3% of Tmall.

However, because of the 618 big promotion, Jingdong's strength in clothing is still ahead of vip.com by 0.1%.

Both of them will have more chances to shoot real guns in the future battlefields.

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< p > but a href= "http:// www.91se91.com/news/index_c.asp" > Jingdong < /a > is a correct breakthrough in the field of dress.

Whether it is to the capital market, or to grab Tmall, vip.com, and customer clothing users, the Jingdong needs to seek new growth points, which is consistent with the intention of the Dangdang network.

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< p > in Jingdong's first quarter earnings report, Jingdong net loss was 3 billion 795 million, reaching the most recent two years, and the net loss rate of Jingdong reached 16.7%.

Jingdong needs such an opportunity to prove itself.

In particular, compared to 3C's low gross margin, clothing is much higher than 3C in terms of logistics and pportation and profitability.

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In a recent speech in Central Europe, Liu Qiangdong mentioned a theory that the more things we do in the P industry, the better we will have the ability and qualification to gain the best interests of the industry in the future.

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< p > whether this argument is the trend of the future electricity supplier is not to be discussed.

An indisputable fact is: focus on price war and logistics gambling, fall into the dispute of scale and channel, how can Jingdong achieve scale profit and get rid of the increasingly serious losses? < /p >

< p > related links: < /p >

The internal mail of < p > Li Guoqing is basically directed at the clothing department.

It can be imagined that in the eyes of Li Guoqing, fashion is the understanding and exploration of clothing.

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< p > since June last year, when the costumes were on sale, the investment of Dangdang has increased significantly.

In this year's Q1 earnings report, the marketing expenses for the quarter were 66 million 900 thousand yuan, accounting for 3.9% of the total net revenue, and 3.2% in the 2013 fiscal year.

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< p > for this, Dangdang's interpretation is, "the proportion of marketing expenses in total net revenues increased year-on-year, because of the increase in investment in marketing projects, in order to enhance Dangdang's popularity in the field of clothing."

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< p > in June this year, Dangdang went on the line of "new product flash buying" and began to take the new product sale route.

Li Guoqing's train of thought is very simple. "New product sale + tail cargo clearance" is the most consumer demand for online shopping.

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