Traditional Home Textile Market Is Being Attacked By Enterprises To Pform To Electricity Supplier

< p > as the largest home textile production and wholesale base in China, there are more than 3000 home textile enterprises in Haimen, Jiangsu province. The market share accounts for nearly 50% of the domestic market.

Especially in the area of the Permian bridge, it is also one of the three major home textile industrial bases in the world.

However, recently, the author's field visits found that under the influence of the economic environment and the impact of electricity suppliers, not only the owners of home textile shops said they were having a bad day, but even the heads of many enterprises in the upstream indicated that it was difficult to pay the normal workers' wages.

The traditional home textile market has fallen into "confusion" and has become a fact.

How to break the situation is a problem that businesses and local governments need to think about.

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< p > in the three phase of the home textile market, most shops are closed, and the whole market seems to be deserted.

"Business is becoming more and more difficult. The impact of e-commerce on traditional markets is too great.

This is the weakest season in the whole year, especially in the afternoon. We can hardly see many guests.

Shop owner Mr. Chen said.

There are also a number of owners also said that the home textile industry is not good now, is considering whether to switch careers.

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< p > Haimen < a href= "http://www.91se91.com/news/index_c.asp > >" the /a of the Permian bridge ", the staff of the market management committee said:" the online shopping crowd continues to expand, urges the rapid development of the home textile e-commerce industry.

In recent years, < a href= "http://www.91se91.com/news/index_c.asp" > consumer < /a > purchasing channels for home textiles, moving from offline terminal to online e-business, especially the mainstream users of online shopping, fashionable women and white-collar workers, constantly improve their quality of life, and attach more importance to home soft clothing.

Cao Zhengping, deputy director of the Haimen Industrial Park Management Committee, said that the domestic textile industry is facing the inevitable impact of the development of the electricity supplier. Enterprises must learn to face it. The park is also actively guiding and building an electronic platform for the market.

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< p > how much profit can the electricity supplier bring to the home textile enterprises? Zhu Wenzhong, Secretary General of the Haimen Bridge Home Textile Association, said that the profit of the home textile industry has been very low at present, which is about 6%. Most of the profit margins are occupied by the sales channel, which is very fatal to a small profit industry. Low profit can not make the brand bigger and stronger quickly. Without brand effect, it will further affect the industry profits. This is a vicious circle. Although Nantong's home textile has a large share in the domestic market, how to grasp the sales terminal and face the consumers has always been one of the important issues of Nantong home textile exploration.

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Sales slowed down, and home textile manufacturers also had a hard time in P.

Nantong Rudong County several enterprises responsible for the upstream textile enterprises of home textiles said that domestic raw materials had risen, but the price of cloth had not risen, and the export situation was not ideal. Sometimes the machine could not run several times a month, which led many enterprises to sell their machines.

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< p > < strong > the product has the characteristic only then the market < /strong > /p >.

< p > on the current downturn in the traditional textile market, Nantong textile industry association responsible person said that the reason is that the product follow the trend of lack of innovation, and innovative research and development and lack of funds, in addition to the domestic and international environment has a certain relationship.

The responsible person said, for every home textile enterprise, product design should be the most important production link. However, in comparison, the vast majority of enterprises invest more in marketing than in design.

Internationally, enterprises with fashion brands generally account for 5%~15% of the output value of products. In China, there are few home textile enterprises that can produce 5% of the enterprise's output value.

In Haimen, in the past few years, when the business is doing well, the vast majority of enterprises have never thought of product research and development and brand promotion. Now the market situation has become grim.

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Zhou Zhanxian, chairman of Jiangsu Kelly Embroidery Co., Ltd., who has been engaged in embroidery business for 25 years, believes that Haimen home textile enterprises still have huge room for improvement in creative design. The publicity links in the marketing process should also be highly valued, otherwise the products will be struggling in the middle and low end market P.

However, the most important thing is Haimen home textile enterprises and industries need to be supported by culture. It is said that Haimen home textile culture accounts for about 20% of the industry. This is a reluctant data, even if there is enough.

Zhou Zhanxian said that as far as Haimen is concerned, there is still a great distance from the so-called industrial culture.

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< p > Zhu Wenzhong disagrees with the lack of innovation in R & D on the products of home textile market in the overlapping bridges.

Zhu Wenzhong said that enterprises can make profits and survive for a long time. That is the absolute principle. How many people really understand the market of Yimi stone textile market? If the enterprises can not continue to exist, what is the culture? Many Hayman's home textile enterprises are very strong in designing and researching, and we will also study and track consumer demand, adjust product mix in time, formulate marketing plans, and constantly adapt to the market.

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< p > < strong > from gold rush to gold rush period < /strong > < /p >

< p > Jiang Xin, Deputy Secretary General of Haimen Jimi Qiao home textile association, thinks that China's home textile market shows the following trends: first, the trend of brand concentration; innovation is the driving force for the development of home textile brand in the future; subdivision is the symbol of maturity of home textile industry, and integration is the ultimate trend of the development of home textile industry.

With the increasing homogenization of brand building and the speed of innovation of original brand, the market share of leading brands such as Luo Lai, Meng Jie, mercury and fuanna will gradually expand. The trend of brand concentration will become more and more obvious. The two is the trend of brand uptrend. At present, the middle and low grade products in the home textile market are mainly made in China, and the high-end products are mainly imported. The trend of the high-end market potential of home textiles is increasing. It is urges the domestic well-known enterprises to improve their ability of independent innovation, and to develop high value-added brand products to seize the market.

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< p > Cao Zhengping is very optimistic about the future of Haimen home textiles: "the first 10 years are the rapid development stage of the home textile industry, and also the" gold rush period ". Everyone can make money in making home textiles.

As the market matures and competition intensifies, the industry enters the shuffle stage, and has entered the gold rush period. However, the upswing space is still promising and huge.

At present, it is a critical period for the home textile industry to grow from strength to strength. Home textile enterprises have undergone many changes in channel construction, marketing mode innovation, product design and R & D.

Nantong textile industry association responsible person said, as a pillar industry of Haimen, home textile industry is upgrading through pformation and upgrading, and making brand is the inevitable choice for enterprises to grow from small to large.

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