Anta Increases Marketing Support To Reduce Distributor Discount

Anta sports, which earned nearly 900 million a year in its earnings report, said yesterday that it would further reduce the discount on distributors. At the same time, spending on brand promotion will increase. According to relevant information, in January of this year, Anta shoes officially signed an Irina Jankovic, one of the top players in the world. For Anta's signing of the 2009 star, Anta said yesterday that it had never disclosed the relevant financial information on the signing of the star, but the company's 2008 financial report showed that Anta's marketing expenses last year amounted to 13.8% of turnover and 640 million yuan. In the announcement, Anta pointed out that in the more intense market competition, marketing support must be increased. It is reported that Anta advertising and publicity expenses increased from 12.4% in 2007 to 13.8% in 2008. In 2009, brand promotion spending is expected to reach 14~15% of sales. More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan