Courreges A Magic Brand Full Of Exploration Value.

Do you know Courreges? " Before the interview, Frederick Toliotin (Frederic Torioting) asked. "Some people think this is a brand new." Jacques Bungert (Jacques Bungert) added. As a leader of futurism in 1960s, Andre Courrege (Andre Courreges) launched a revolution in Paris at that time. In 1965, he released the theme of the "moon girl style" series, ultra short Striped Tights, the silver tone is the main color, supplemented by PVC Go-Go short boots, smooth and sharp geometric profile design, the partial plane composition and the overall three-dimensional structure perfectly unified, so excellent tailoring at that time to make geometric contour possible. The design which is full of future sense is favored by many women who want to make breakthroughs in dress. However, this special profile appears to be a bit of a shadow at the beginning of its birth.

In 1980s, Courreges was bought by a Japanese company and its founder Andre lost the right to design. In the recent 50 years of fashion change, this year's avant-garde brand has been defeated in the street corner.

In 2011, Courreges was bought by Frederick Toliotin and Jacques Bungert. All two are from the advertising industry. Jacques has long hair and thin body. It looks like fashion. Designer 。 Frederic is strong and talkative. Before they took over Courreges, their contact with the fashion industry was very limited. But once they are in touch, they move on, making the once vanished brand return to people's topic list.

"This is a brand full of strength. The fashion reform brought by Mr. Andre is inspiring. We do not want to see it fade away." Frederic said.

Business negotiations with Frederic and Jacques were Andre Courrege's wife, Coqueline Barriere, a 77 year old woman. At the same time, they also met the 91 year old Andre.

Coklin and Andre lived in a charming little white house with a spire loft. The first time they met, they spent 3 hours together. Frederic and Jacques and Ke Lin Lin hit it off. She told them all sorts of interesting things about Courreges that year. She met her husband when he was working for Balenciaga. In 1961, two people left the old club together and founded Courreges, which has been operating until 1980s when the brand was acquired.

In the 90s of last century, after unremitting efforts, Courreges, who once fell into the hands of others, returned to Andre's hands. Unfortunately, shortly after taking back the brand ownership, Andre suffered from Parkinson syndrome. Therefore, the responsibility of dealing with big and small affairs falls on coklin's head. She arranges shop opening, maintains factory operation, maintains product import and export business, and even learns financial knowledge for running a company. "Ke Kuilin just wants to prove that the brand of Courreges has not disappeared, and it has not been damaged." Frederic said, "when we were in contact with her, there were many consortia who wanted to buy Courreges, but coklin didn't nod. She told us that she had always wanted to find someone who could not only buy this brand, but also convey the idea and story of the brand. To them, this is a woman of strong will and admiration. {page_break}

"Listening to their stories, looking at the two men in front of you, there is a feeling of being in the past." Jacques said. The rise and fall of Courreges in kkul Linkou made the two people firmly determined to buy this brand. "I am very happy that you have confidence in Courreges, and I have seen your enthusiasm for this brand." Frederic clearly remembered the sentence of coklin. In the end, they won the brand at the price of nearly 50 million euros.

Nowadays, Frederic and Jacques have become very close friends with coklin. Whenever they have time, they will arrange to meet each week. Coklin likes whisky. They share wine and chat. "She is indeed a magical woman." Jacques said.

Today, when people talk about Courreges, they express their memories and feelings for the past. Frederic and Jacques are very clear about this point. "Many friends know that we have bought this brand and are very happy. For women of a certain age group, as long as they mention Courreges, they will think of a wedding, think of their mothers, and think of their husbands' first praise of their sexuality. Frederic said, "it is precisely because so many people like this brand that we are able to be optimistic about the future. I really want to retain such a complex, which is exactly the kind of emotion and attitude we want to convey.

"Ambition" and "ambition" are coklin's expectations for Frederic and Jacques. In Ke Kuilin's view, Courreges has 25000 styles worth exploring. "You don't have to design a beautiful skirt for the consumer, but you have to know how to prove the value of the brand." Today, despite no further questioning of substantive matters, Coquelin will occasionally knock the two young men on the alert.

"We will not just repeat the archetype, it will become more and more boring." Jacques said, "brand needs the influx of fresh air." The two people not only focus on manufacturing topics, but also attach importance to the new series of designs. "We will communicate with designers and make choices. We will participate in the process of product design and release. " {page_break}

In 1965, Andre Courrege became popular after the popularity of space design. So he decided not to hold any fashion releases, but instead to customize them for private customers only. Clothes & Accessories 。 Today, Frederic and Jacques also inherited the brand's founder's mantle and chose not to show off, only to launch a new series through look book.

The 2014 spring and summer series is a repetition of Andre's classic design. In this season, the theme of "freedom" is taken. The color of optimism and brightness is derived from a simple white line. "We name each color, such as Courreges orange, Courreges powder, or Courreges white. Each color has a subtle connection. As for materials, we also have brand new exclusive design fabrics, such as cotton blended with silk, satin creases for summer wear, and wrinkled cotton bump fabrics, all of which are technical fabrics. Frederic said.

The autumn and winter series that will be on the shelves of 10 Corso Como continue the "moon girl" style. Straight skirts, rocking boots, funnel Collar Collars all show French style in simple flavor. "We have transformed the classic Courreges style into a modern sense, with two attributes of popularity and luxury." Jacques said proudly.