Zhang Jindong: Traditional Enterprises Must Have Rhythm In Transformation

< p > 2013, China's online retail sales increased by 41.2%, but the total amount was only 1 trillion and 850 billion yuan, accounting for only 7.8% of the total retail sales of consumer goods. This shows that most of the traditional retail enterprises have not yet touched the net, and there is still room for China's retail transformation and consumption upgrading. < /p >
In the case of no successful transformation of the traditional retail industry in the world, P concluded that in 2013, Suning defined the Internet roadmap featuring Internet retailing as the main body, online and offline mode and open platform as the two wings. < /p >
< p > in my view, < a href= "http:// www.91se91.com/news/index_c.asp" > traditional enterprise < /a > transformation should always grasp the essence of the industry in the rapid change of technology. Because technology in the final analysis is just a tool, and each industry has the same kernel, that is, how to better serve customers. For example, the retail industry is essentially engaged in commodity circulation services, the biggest transformation of Internet technology is to improve circulation efficiency and better meet the personalized needs of customers. In the past, it was a group concept to talk about customers. Now, with the help of < a href= "http:// www.91se91.com/news/index_c.asp" > Internet < /a > technology, consumers can understand all kinds of behavioral data and dig out their individual needs deeply. < /p >
< p > in the premise of grasping the essence of the industry, all enterprises must have advanced planning for transformation. In essence, transformation is to optimize the reconfiguration of the existing resources so as to achieve greater efficiency and achieve higher value. All the layout is not only for immediate interests, but also for future layout. For example, we made early a href= "http:// www.91se91.com/news/index_c.asp" > online sales < /a >, in order to enlarge the offline resources online; launching online and offline mode is to maximize the integration of online and offline resources; and the introduction of open platform is to explore a new Internet retail mode. < /p >
< p > even though there are clear and definite plans, many enterprises will fail in transformation. Instead of seeing the trend, they will not be able to withstand short-term pressure, swaying around and looking forward to the future. They can not transform themselves with the determination to start a business. In my opinion, entrepreneurship is a lifelong profession. Every transformation is a new undertaking. It is the process of studying new technology, opening up new models, pursuing new goals and realizing new values. < /p >
< p > at the same time, enterprises should pay attention to rhythm when transforming. Too early is likely to become cannon fodder because of rash advance, too late will be abandoned by the times, only when the time is right, can we succeed. This is like turning, the car can easily turn around, and the train needs to turn around and turn slowly. < /p >
< p > finally, there is another point to make all transformation become a team culture. Only cultural inheritance can make employees coagulate into a powerful force. At the same time, only cultural transformation is the real spiritual heritage, so that it can become a gene into the blood of employees, and ultimately become a spontaneous and conscious inner driving force. < /p >