Analysis Of The Difference Between Traditional Ordering System And Buying System In Chinese Clothing Enterprises

< p > the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > in today's chaotic sales environment, many garment enterprises are looking for new business incentives like flies.

As a result, marketing concepts and implementation methods are constantly being tried by many entrepreneurs as a life-saving magic weapon. First, they started to build up the Internet platform and then joined the army of enterprises that shaped the mobile terminals. Now, the "buying system" has become another topic.

The "buyer system", which is highly praised by ZARA, H&M and other international fast selling fashion brands, has surprised the Chinese clothing entrepreneurs who are accustomed to the order system today. It seems that all kinds of "mistakes" in the past will be the opportunity for enterprises to reborn because of this change.

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< p > for China's a href= "http://www.91se91.com/news/index_c.asp" > clothing enterprise < /a > traditional ordering system and buying system, we first interpret differences in the process of execution and operation: < /p >

< p > traditional ordering system is the most widely used and mature mode in the domestic brand market.

For brand management enterprises, the ordering system is simpler and easier to manage. It is not only productive in planning, but also with the pfer of goods to each agent terminal, enterprises can not only recover product investment in time, but also complete market maintenance management and supporting services in operation and management, and the headquarters market management system can only maintain customer service departments, statistical analysis departments of market information and commodity circulation management departments.

On the other hand, from the supply chain point of view, the slow ordering and production time of ordering system can better let the brand enterprises get more operating space in the material research and development links and commodity production links, and can better finish the market planning and propaganda work in the spare time when the commodity manufacturing is completed to the commodity listing.

But the opposite is that the capital chain turnover pressure is pferred to the brand dealer office, and the risk of inventory digestion is also borne by the distributor.

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The core of "P" > "buying system" is that the buyer team leader is responsible for every link from the development of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > commodity development to the sale. It needs to ensure that the commodity is maximized in the circulation process, and at the same time, it is necessary to ensure that the process achieves the smallest operational risk.

In the initial stage of commodity research and development, buyers should make accurate demand analysis according to the past sales situation of the brand, combine the current popular direction and consumption trend changes, plan the quantity of the terminal sales, and set up the sales price system of the merchandise, and at the same time, the commodity plan should also include a complete combination with the terminal's listing band, terminal display and product matching.

After the commodity is listed, according to its sales performance, the sales cycle forecast for each commodity is made to ensure that the commodity in the publicity and guidance period, the main sales period, the sales promotion (discount) period, the inventory clearance period, the control ratio and the sales profit return, ensure the reasonable stock and turnover of the commodity in different sales channels and terminals.

Finally, the buyer team should perfect the training and sales assistance work of the terminal sales staff according to the sales plan of the merchandise, so that the visual combination and publicity presentation can be more unified in front of consumers.

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The difference between the execution and operation of P has broken the traditional channel marketing strategy.

So what is the difference between the "buying system" and our traditional product development process? < /p >

< p > < strong > the idea of research and development of traditional clothing and apparel products < /strong > < /p >

< p > more is a process of promoting subjective value: from the beginning of commodity design, research and development, to the production, decision-making and sales of goods, and ultimately to achieve customer's consumption and purchase.

In this process, decision makers are more likely to complete the next execution of goods through subjective inferences based on the different links of product R & D, manufacturing and sales, and deduce and even guess market results with their own commodity values.

Therefore, we can see that after the final completion of the goods, there is an endless stream of disconnection with the market consumption: the homogenization of commodities is serious, the inventory rate is high, the sales turnover is much worse.

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< p > < strong > the buyer's mode of R & D is less than /strong > /p >

< p > buyer mode is more a form of reverse consumption of goods.

It reaches the nodes of product design and development step by step through the experience and feelings of the actual consumer customers, and raises questions in each derivation process and completes the solutions to the queries at the decision level of the supply chain. Then, the design, research and development, production, decision-making and sales of commodities are executed sequentially in series.

If we explain the "buying system" simply according to the above execution process, then it is: the mode of goods R & D and manufacturing with the ultimate consumption as the core.

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< p >, therefore, no matter from the difference of enterprise operation mode or from the difference of R & D idea, we can see that the buyer mode is a change to the composition and implementation concept of the present team, and it is also the two refinement process of the supply chain and sales chain of the enterprise.

In this process, not only do we need to break the old mode of thinking, but we also need to make two improvements in personnel composition and resource management: < /p >

< p > < strong > market information analysis and the two improvement process of commodity R & d < /strong > < /p >

< p > < strong > existing mode: < /strong > < /p >.

< p > affected by the enterprise's own human resources and the terminal data that can be grasped, it is impossible to conduct business forecasting activities through more reasonable data analysis in the initial stage of market information collection.

It is not only one-sided, but also influenced by the consumption habits of different regions, which leads to the failure of prediction.

Therefore, the large data collection of market information and the enhancement of the function of generalized information acquisition can make the prediction more accurate.

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< p > for the current medium-sized clothing brand enterprises, their own commodity R & D team can only carry out the work content in the initial design process of the product.

The relatively closed commodity development system, as well as the lack of a target= "_blank" href= "http://www.91se91.com/", "designer /a", lack of skills and experience, lack of aesthetic and market vision, will lead to the phenomenon of "behind closed doors" becoming more and more popular.

The lack of thinking in commodity marketing management results in the poor integration of design results and commodity objects, and the phenomenon of homogenization of goods is prominent.

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P > strong > Buyer Mode: < /strong > /p >

< p > buyer mode is mainly aimed at analyzing the living conditions and buying habits of core consumer groups, and obtaining their commodity demand through mass volume and centralized purchase data analysis in the consumption area.

In the information access channel, it not only comes from its own commercial sales terminal, but also analyzes the overall data of the commercial store and the purchasing crowd, thus forming the prediction of regional demand characteristics.

Therefore, we can see that many international fast selling brands spend huge sums of money each year on buying large amounts of consumer information and consumer information to survey organizations and business organizations in the community.

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< p > in the stage of commodity research and development, the buyer mode is divided into many small buyer teams to develop commodities.

Different types of goods are divided into different groups according to different customers and consumption seasons. Targeted development is made by different design teams, so that the team is more focused and professional in commodity category and commodity type.

By configuring marketing, planning and sales personnel, the buyer team can form a full process merchandise sales cycle from the initial research and development of goods. Under the multi batch and small batch style core sales strategy, it can not only make up for the lack of market prediction, but also get better information about new product demand.

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< p > < strong > the two improvement process of commodity manufacturing < /strong > < /p >

< p > < strong > existing mode: < /strong > < /p >.

< p > by the classification of products and styles and colors, the material of traditional enterprises will be selected from the existing products in the market. On the one hand, they are restricted by the basic purchase length factors of the fabric production enterprises. The low bargaining power of the garment enterprises in the low customization fabric and the low amount of customized fabrics are the important factors that cause the enterprises to be dominated by the market fabric. On the other hand, the customized fabrics need not only professional design and research personnel, but also lack of qualified talents in production and quality control, so that the commodity design and fabric production can not be completed well.

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< p > and in the production links of commodities, Chinese clothing enterprises are mostly producing goods in the form of OEM.

With the development of garment processing industry in recent years, more and more processing garment production factories are becoming more and more diversified. Their production capacity is not stable enough, processing equipment is obsolete, and affected by the scale and factory survival conditions. There is also a big hidden danger in the duration and quality assurance of the products. This also leads to a higher frequency of replacement of the cooperative factories in garment enterprises.

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< p > < strong > Buyer Mode: < /strong > < /p >.

< p > take ZARA and H&M as an example, they use more single quality fabrics in fabric use, control themselves through the dyeing links, so that more products can be applied to the same fabric.

In this respect, not only can the production cost be reduced by mass purchase when the fabric is ordered, but at the same time, the buyer and designer will carry out research and development with the same material as far as possible, so as to save the prophase production cost and facilitate the storage and management of the later products.

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Less than P, in the commodity manufacturing process, on the one hand, for bulk processing of goods, they will cooperate with factories more often by contracting or meeting production lines.

To ensure that orders are stable, the quality monitoring and manufacturing period of a single product line of a production line can be ensured by ensuring that orders are stable.

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< p > < strong > the two improvement process of terminal commodity management < /strong > < /p >

< p > < strong > existing mode: < /strong > < /p >.

< p > as mentioned earlier, the products produced by traditional commodity R & D and production methods make the market unable to get good feedback, and the phenomenon of homogenization of products is more serious, often based on price competition.

At the same time, in order to gain more market share and share, enterprises will increase the number of terminals in the low-end area. Under the premise that the new product is less and too slow, it also makes the single product sales cycle too long, which makes consumers' attention worse.

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< p > at the same time, the adjustment ability of terminal shop's commodity planning ability and customer's demand is not accurate enough, which also causes the commodity to form "full blossom" and store stores all have the phenomenon, so that there are more unreasonable factors in the turnover form and regulation of goods.

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< p > < strong > Buyer Mode: < /strong > < /p >.

< p > buyer's mode of terminal commodity management is primarily based on regional consumption characteristics and consumer demand for commodity development, so when the commodity is listed, it will be issued according to the reasonable sales area of the commodity.

At the same time, during the period of commodity sales, according to the sales forecast and judgment of the buyer team for the region, arrange the publicity and guidance period, the main sales period, the sales promotion (discount) period, the inventory sales period's dynamic sales ratio control and the sales profit return.

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< p > at the same time, the form and regulation of the turnover of goods are mostly carried out in the form of shop to shop point to point, avoiding the cross pfer of goods between shops and enterprises, that is, the turnover cycle of goods is saved, and the rate of commodity distribution in different regions is also convenient.

And the buyer team may also form the procurement and deployment activities between teams and teams during the period, and increase the supply of goods for the shops through directional procurement within the enterprise.

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< p > < strong > better selling products. The re development process is less than /strong > /p.

< p > < strong > existing mode: < /strong > < /p >.

< p > under the traditional existing mode, the salable goods in the same season are re developed very little and less. On the one hand, they are derived from the operation method and periodic restriction of ordering system, and are also unable to invest in new commodity funds in the current period of sales. They are troubled by the uncertainty of inventory status, uncertain production schedule, terminal sales ability and worries about inventory handling capacity.

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< p > < strong > Buyer Mode: < /strong > < /p >.

< p > as mentioned before, the buyer mode will develop independent products according to different teams at the beginning of research and development. Therefore, the support for the follow-up style of the best seller can continue to flow.

In terms of fabric application and production schedule, through the initial batch purchase and the designated production line, the production deadline and the listing of commodities are guaranteed.

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< p > > therefore, to sum up: clothing < a href= "http://www.91se91.com/news/index_s.asp" > brand < /a > enterprises need to understand the "buyer system" not only from the re establishment and planning of the overall R & D, production and sale process of goods, but also need to dig deeper in the allocation of human resources and the comprehensive resources of commodities.

The buyer mode is not only the change of single working node, but also the re establishment of the overall operation process of the enterprise. It needs to display the cooperation between upstream supply chain and downstream consumption experience based on the market and consumption.

For those clothing enterprises under the guise of "buying hands", this concept can not only enhance their business, but they will be able to beat the water and empty themselves in the mire of management because of "taking pictures instead of dogs". At the same time, they will also be trapped in the mire of management! < /p >