Can The Internet Solve The Worries Of The Clothing Industry?

< p > here world < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

< p > recently, the news of Fujian shoe and clothing industry boss running away and arrears of wages frequently came out.

First, in July 23rd, Fujian's shares fell sharply, from 2.15 yuan in July 18th to 1 yuan.

Subsequently, the Hongkong Daily News revealed that Ding Hui and his wife Chen Ruiying (Shun Xing building materials general manager) fraud and less than a lot of money, two people absconded with money.

Then, some netizens broke the news that the factory of Fujian Jinjiang alligator group had been shut down for several months, and the company owed some of its employees' wages.

From the end of last year to the present, employees have been unable to keep up with the boss.

According to the August 8th morning report of Southeast China, Quanzhou Rui Xing Xing, "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "Co., Ltd. (Hope Les) chairman Zhang Rui table has lost contact, and the fact that" lost contact "has been confirmed by the company and the relevant management departments.

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< p > a lot of commentaries believe that this series of boss running and arrears are due to the high cost of traditional clothing management mode, coupled with the squeezing of the living space of the industry by the electricity supplier.

This argument has also been applied.

Every time the clothing industry appears bankrupt, run, and lose news, "the electricity supplier grabs the market" is always regarded as the main reason.

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< p > however, there is also negative news from the vertical electricity supplier of clothing industry.

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< p > August 11th, Liu Shuang, the former chief executive of Jingdong mall, admitted in his personal micro-blog that its online fashion brand NOP came to an end, and its micro-blog certification was changed to "founder of the former Beijing Nuo Pu Technology Co., Ltd. NOP".

Liu Shuang wrote in micro-blog, "micro-blog certification has changed. My current stage of entrepreneurship is coming to an end.

But NOP is not over, it will continue in a new way. Please patronize NOP Taobao store after NOPER. "

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The official website of < p > NOP was formally launched in July 2011. Its main product is NOP brand menswear, which includes three categories: upper garment, lower garment and accessories.

Since there have been rumors this year that the rip group will buy NOP, and NOP has sought to sell it before, the information disclosed by Liu Shuang is believed by the industry to turn NOP to others.

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< p > according to reports, in the past two years, online clothing men's wear brands are not optimistic.

For example, the phenomenon of homogenization is serious. Under the impact of traditional brands entering the online market "clearing up", sellers from distribution channels are dragged into the mire of price war on the one hand, and on the other hand, they are trapped in the lack of traffic.

NOP business has also been shrinking.

Data show that in 2013, NOP's annual sales on Tmall platform were only 2 million 500 thousand yuan.

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The performance of < p > NOP for the past two years shows to some extent that the impact of online shopping is not necessarily the main reason for the low tide of the domestic garment industry. The so-called "Internet thinking" does not necessarily save the domestic garment industry.

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< p > there is no denying that the online shopping mode has greatly impacted the marketing mode of traditional physical stores, and many garment enterprises that rely on joining and big shop mode have been affected.

In addition, foreign brands such as H&M, ZARA, UNIQLO and other foreign leisure a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand in the Chinese market from occupation to dominance, also let domestic clothing enterprises pressure doubled.

The question is, are these core issues facing domestic garment enterprises? < /p >

< p > with the increasing demand for personalization of consumers, the "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "brand in the domestic garment industry has shown vigorous vitality in recent years.

The earliest designer brand EXCEPTION (exception), ZUCZUG (Su Ran), E+ (Yi Jia), DECOSTER (get Poetry) has completed the accumulation of original customers, and has been recognized by the market.

Young designers such as Chictopia (Liu Qingyang), Ran Fan (Fan Ran), Qiu Hao (Qiu Hao) and so on are also popular among young consumers, and many of them are famous overseas.

From these designer brands, the fabrics, patterns, and tailoring of the products are innovative and affordable, and they are not as exaggerated as T and are suitable for everyday wear.

This shows that as long as the quality of products and design pass, consumers are still very willing to buy.

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P has always been criticized by the industry for its fashion and fashion style and product design.

Product design can not keep up with the trend, update slowly, homogenization is serious, brand positioning is not clear and other serious problems. These are also the most fundamental problems of the domestic garment industry.

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< p > as Cheng Weixiong, executive director of the domestic garment industry and general manager of Yalu holding company, said, anyone can start a business through clothing, because too many people who don't know clothes have completed the original accumulation by selling "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a ", which has encouraged a large number of people to start their own businesses through the low threshold clothing industry.

But in recent years, the market has shown that the mission of disrespecting fashion fashion is ultimately inevitable.

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< p > however, from the direction of the pformation of the first generation of domestic leisure fashion apparel brands, there are traces of the designer's brand.

Taking Metersbonwe as an example, the elements of young designers have been added to many new integrated stores, and with the young designers in China, the sales of "T-shirts" of "new Guoxue" series have been sold well.

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< p > anyway, dressing is the hard demand of people and belongs to the "take all" industry.

Market demand always exists. For garment enterprises, more concerns are about product competitiveness and marketing problems.

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