Retailers Expect A 9% Growth In The Holiday Season

P major annual major festivals are the key to improving annual sales performance of retailers. But for small and medium sized online retailers, the threat they face is mainly from large retailers, such as < a href= "http://www.91se91.com/news/index_c.asp" > "amazonson" /a.

With the coming of the festival and the continuous influx of consumer funds, the volume of small and medium online retailers is expected to grow by 9% this year.

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< p > from foreign media reports, we know that < a href= "http://www.91se91.com/news/index_c.asp" > American retailers < /a > are all looking forward to the arrival of the festival, which can bring them a season of sales.

Volusion predicts that sales of small and medium online retailers will grow by 9% over last year.

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< p > excluding the external market factors, Volusion surveyed 40000 online stores, which exceeded 1 billion 750 million US dollars in the first 6 months of 2014.

Clay Olivier, chief executive, said: "consumers will continue to rush into the online shopping market under the influence of holiday shopping demand. It is expected that this year's sales of small and medium retailers will have a new breakthrough.

Although we saw the two digit growth in the online retail market in the early years, the 9% increase in sales during the holiday season shows that the current small and medium-sized online retailers are continuing to move towards a healthy and stable direction.

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P is an important factor in promoting the online retail market during the holiday season.

This shows that in today's market, diversification of consumer online shopping channels.

It is reported that in the second quarter of 2014, Volusion has 23% growth in mobile terminal sales. This indicates that small and medium-sized retailers should take measures to provide consumers with mobile optimized shopping experience and brands, including desktop computers, notebook computers, smart phones and tablet computers.

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"P", "the growth of mobile end retail in small and medium-sized enterprises shows that large enterprises in the online retail field attach importance to the trend."

Jason Woosley, another responsible person of Volusion, said, "however, we should remember one thing. In the total retail scale of small and medium enterprises, the proportion of mobile end retail accounts for less than 15%. The vast majority of purchases are from the PC side, so retailers should pay more attention to the overall brand and user shopping experience, so as to ensure the maximum retail sales in 2014."

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< p > based on the performance of the first half of this year, some industries predict that the retailer's scale will exceed 9% during the whole holiday season.

For example, the sales of handicraft industry increased by 23% in the 1-7 months from this year, which is in line with the trend of consumers seeking small businesses for the purchase of such goods, including Etsy.

Home improvement retailers are also expected to see two digit growth later this year, mainly because of their 21% growth in the first half of this year, consistent with the current real estate market.

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< p > in addition to the growth of mobile device usage, there are two key factors directly affecting small and medium online retailers.

One is that only 26 days between Thanksgiving and Christmas are available for them to sell; on the other hand, competition with large online retailers, such as Amazon, is increasing because of the behavior of comparative shopping.

Therefore, small and medium retailers should choose a feasible way to replace large retailers before consumers arrive, and suggest using e-mail, social media and loyalty programs.

"There will be more money coming into the a href=" http://www.91se91.com/news/index_c.asp "online shopping /a area during the holiday season, and small and medium-sized retailers need to find innovative ways to catch up with the big guys in the online retail sector.

Oliver said, "through the promotion plan, including black Friday, online shopping Monday, small and medium-sized enterprises can seriously divide Amazon's market share in these key sales months."

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< p > Volusion is a platform where merchants can create their own online stores.

Volusion is located in medium and small businesses. These enterprises hope to develop their own e-commerce online.

In addition, Volusion also provides SEO, marketing, order management, and payment services.

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