Fast Fashion Group Settled In Zhuzhou Central Business District Clothing Sales War Started

Here world clothing shoes The Xiaobian of the hat net introduced the fast fashion group to Zhuzhou, and the central business circle started the war of clothing sales.

Near the center square, big and small brands. Clothes & Accessories The shop is booming, but there are few people in the shop. By contrast, a brand new clothing flagship store in Bell Tower and Drum Tower lane has been crowded.

The high-profile new businesses attract consumers to stand in a fashion of "fast fashion", and their peers are vigilant and fight for the spirit of 12 points. An invisible sales war in the clothing market of Zhuzhou central business district is about to start.

　 Metersbonwe: high-profile approach

About two months ago, JACK&JONES and CABBEEN were replaced by mobile phone stores in the first floor of home Plaza, Central Plaza. Before that, the brand life show that young people loved had disappeared. Semir was closing down not far away, and JEANSWEST at the entrance of the bookstore was also in the process of renovation. At the same time, many mass leisure brands in central business circle went out of business. Metersbonwe has been in Zhuzhou in a "fast fashion" manner recently. It is easy for the citizens who are interested to find that the old clothing store has been prepared to meet the challenge.

Our flagship store occupies 3000 square meters. It is known as the first flagship store in Central China.

Entering the store, huge gear, waste electric fans, tar barrels and old brick walls are coming into view. Zhuzhou's urban industrial elements are coming up. Cai Minxu, director of Metersbonwe public relations, introduces this decoration style based on the design concept of "one city, one culture, one shop, one story". In addition, the United States also introduced a new mode of opening shop, in addition to buying clothes, reading books, drinking coffee, also to bring children to buy. clothes The parents are equipped with amusement parks. "There are quite a few cities in Hangzhou, Shanghai and other cities. Brand clothing The store quotes this model. Cai Minxu said.

　　 JEANSWEST: low profile change

As for the design concept and experience improvement of Mei bang, the regional general manager of JEANSWEST southern Hunan revealed that at present, JEANSWEST has a new shopping experience area in flagship store in Hengyang. "Hengyang store has more than 700 square meters, set up a small online shopping experience zone, providing integrated services on line and online, and is also JEANSWEST's first attempt."

Will there be such a change in Zhuzhou's future? Ms. Yan said, "the store in Zhuzhou is too small to learn, and only small adjustments can be made. In the future, we will definitely make changes. As for whether or not we want to learn from the United States, I think we still have to go through the test of the market.

　 YISHION: not blindly follow suit

YISHION has more than 1500 square meters of shop area in the Central Plaza business district. Wei Jingyi, the head of YISHION store in Zhuzhou, said: "peers do not attach enough importance to the goods, so they will try their best to develop in other areas. We pay great attention to goods."

Wei Jingyi said that the core of fast fashion is clothing itself. "Meet the direct needs of consumers will not be eliminated by the market." Wei Jingyi said that YISHION positioned the age of the consumer group between 18 and 45 years old. "Because of different positioning, it will not blindly follow the trend of the development of the United States, because this model has not yet been studied in the market."

Fast fashion product quality needs to be tested.

Huang Yongzhong, President of Zhuzhou brand clothing Federation, has his own opinion on fast fashion brands. "Fast fashion is not suitable for consumers over the age of 35. In short, they sell things very fashionable, and it means that they are easy to be eliminated by the market."

In addition, Huang Yongzhong is also fast. fashion The quality of clothing is concerned. "Because positioning is fashion, plus price is not expensive, in the process of production, manufacturers may not consider more about quality." Every brand should have its own positioning and planning. Fast fashion is yet to be tested by the market. "