Environmental Protection, Innovation Of The Jinjiang Shoe Industry Supply Chain Development Round Table

< p > here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to introduce the Jinjiang shoe industry soaring, upstream enterprises carry the banner of innovation. < /p >
< p > after 30 years of accumulation, the footwear industry in Jinjiang has formed a relatively complete industrial chain. Many excellent suppliers have emerged and become the "innovative brain" supporting the sustained development of the industry. In August 8th, with the theme of "environmental protection and innovation", the round table of supply chain development of Jinjiang footwear industry and the awarding ceremony of "2014 smart city shoes and clothing ace supplier" were held at the marketing center of Wanda (Wanda store) Plaza, Jinjiang. < /p >
< p > industry experts and enterprisers carry out interactive discussions and exchanges on the status quo and development of shoe industry chain, and jointly seek the path of lasting innovation for enterprise development. China's a target= "_blank" href= "http://www.91se91.com/" > leather < /a > and Duan Limin, the vice president of the footwear industry research institute and general manager of Beijing leather Tianyuan Technology Co., Ltd., in the theme sharing of the round table, said that the Jinjiang shoe industry represented by sports shoes is facing a severe test under the many unfavorable factors such as fluctuations in raw materials, labor costs and market decline. Only by keeping pace with the industry dynamics and subdividing the market, can enterprises break through the bottleneck of development in today's serious homogenization. < /p >
< p > Zhang Xixiang, director of supply chain of Anta Sports Products Limited shoe operation center, also pointed out that as a supplier of brain for continuous innovation in the footwear industry, we should learn to integrate effective resources in the supply chain so as to better serve the brand enterprises. In the future, the continuous innovation and quick response mechanism of the industrial chain will become the two important factors to maintain the leading edge of the industrial chain. < /p >
< p > "through this round table, a platform for communication and interaction has been established. In the current shoe industry as a whole facing transformation difficulties, we also hope to be able to share with the industry some experience. Many entrepreneurs participating in the event said. < /p >
< p > Duan Limin: market segmentation makes enterprises "mass customization" < /p >.
< p > "with the increasing market capacity of Chinese footwear industry, the styles of shoes are emerging one after another, and the types of shoes are also increasing. The shoe market is becoming more and more refined, and the trend of footwear consumption is becoming more and more excellent and personalized. Take sports shoes as an example. Early production of sports shoes can be used not only for running, but also for playing basketball, traveling and even wearing clothes to work. Duan Limin, vice president of China leather and footwear industry research institute and general manager of Beijing leather Tianyuan Technology Co., Ltd., said that with the continuous development of sports industry and the further improvement of consumer demand, professional sports shoes such as basketball shoes, table tennis shoes, tennis shoes and other professional sports shoes have increased and their functions are more single. < /p >
< p > consumer demand is the basis for segmenting the market. < /p >
< p > in Duan Limin's view, market segmentation is a very important and effective way to explore market opportunities, develop new markets and discover new business opportunities in marketing. It can be divided into different target groups according to people's different purchasing characteristics and buying behaviors, so that customized marketing strategies can be adopted to meet their unique needs in order to achieve good market results. "Consumer demand characteristics become the basis for shoe enterprises to segment the market." Duan Limin said. < /p >
< p > Duan Limin believes that on the one hand, there are differences in customer demand, which means that the needs of different customers are different. In the market, consumers always want to buy products according to their unique needs. Because consumers are located in different geographical location, social environment, their own psychology and purchase motivation, they have different demand for product price and quality. At the same time, people in the same geographical conditions, social environment and cultural background have formed roughly the same demand characteristics and consumption habits. It is precisely because the consumption demand is similar or similar in some aspects that the consumers in the shoe market can be aggregated into different groups according to certain criteria. The difference of demand and the convergence of demand make the shoe enterprises targeted for market segmentation. < /p >
"P >" people demand more and more shoes on their feet. Because of their own strength, enterprises can not provide products and services that can meet all consumer needs. In order to compete effectively, enterprises must carry out market segmentation, select the most profitable target market segments, concentrate enterprise resources, and formulate effective competitive strategies, so as to win competitive advantage. Duan Limin said. {page_break} < /p >
< p > promote subdivision product individuation < /p >
< p > on the other hand, the problem of homogenization has become increasingly severe in the rapid development of footwear industry. Product homogenization, channel homogenization, marketing homogenization and even brand homogenization have become the reality that shoe companies have to face. Under such circumstances, further subdivision of the market is one of the effective ways for shoemaking enterprises to get rid of homogenization competition. Through the strategy of segmenting the market, the major sports brands hope to dig deeper into the market and further enhance the market penetration and share of the brand. < /p >
"P >", therefore, subdivision of the market is the inevitable trend of the development of the footwear industry. The footwear industry segments the market, making footwear products continue to evolve into quality, personalization and specialization. At the same time, this means that competition in every single market will be more intense. Footwear market segments must be guided by consumption demand, effectively develop resources, tap potential consumers, and continuously improve market share and competitiveness. Duan Limin believes that footwear enterprises can conduct targeted footwear development, so that products will continue to evolve into quality, personalization and specialization, and ultimately achieve mass customization. < /p >
< p > expert opinion < /p >
< p > enterprise voice < /p >
< p > Zhang Xixiang: the advantage of industrial chain lies in innovation and rapid response < /p >
< p > the supply chain of shoes industry is a subdivision area of shoe industry. However, it involves a wide range of fields, and every link is closely related. It is necessary for us to deepen our understanding of each other as a brand enterprise or an upstream supplier. We should integrate effective resources with each other to improve the supporting supply chain system, and finally present it to the brand consumers through products. Anta Sports Products Limited shoe supplies operations center supply chain leader Zhang Xixiang said. < /p >
< p > effective resources in the integrated supply chain < /p >
< p > Zhang Xixiang said that three years ago, many local shoe companies were trapped in the limitation of production capacity and moved to the inland production base. The domestic footwear industry chain began to migrate. During the migration process, many inland supply chain problems began to perplex local shoe enterprises, because most suppliers there were only traders, and independent research and production efficiency had no way to meet the market demand of enterprises. Therefore, we began to look for large suppliers with independent R & D and production capacity to do our matching supply. < /p >
< p > in Zhang Xixiang's analysis, the strength of these suppliers, whether they are new product development capabilities, or product testing and quality control capabilities, is obvious to all. Nowadays, they have basically built up a perfect industrial chain from R & D, production, sale to testing. Only by choosing a suitable supply chain can we have the ability to reproduce again, so as to realize the layout of domestic shoe making industry. < /p >
< p > "of course, how to achieve innovation in the supply chain of shoes industry, how to integrate resources in the supply chain of footwear companies, and how to seek product innovation and environmental protection are the primary tasks for the sustainable development of the footwear industry in the supply chain area." Zhang Xixiang said that as the brain supplier of the shoe industry's continuous innovation, we should learn to integrate effective resources in the supply chain, so as to better serve the brand enterprises. In the future, the continuous innovation and quick response mechanism of the industrial chain will become the two important factors to maintain the leading edge of the industrial chain. < /p >
< p > strictly control the production cycle < /p >
< p > "supplier enterprises must learn to provide more innovative products or technologies to the branding, instead of passively following the trend of market development. Supplier enterprises should stand in the perspective of the leader of the industry, leading the industry to continuously enter the new trend and new technology, promote brand innovation, and achieve the demeanor of the forerunner." Zhang Xixiang said. < /p >
For P, Zhang Xixiang suggested that entrepreneurs should learn to integrate and utilize effective resources. "For every link in the supply chain, even from the beginning of material procurement, we should strictly control the production cycle, change the traditional management mode, standardize the technological process, promote the standardization of enterprises and improve the efficiency of operation, so as to meet the needs of market response quickly and promote the development of downstream brand enterprises." < /p >
< p > Mao Tai (Mao Tai store) (Fujian) shoe material Co., Ltd., general manager Ding Sien: < /p >
< p > over the past few years, the collective shrinkage of the shoe market has left many enterprises unprepared. But because of the bad year, enterprises need to seize the opportunity of adjustment and do some basic work. For shoe material enterprises, to survive in this round of knockout, they need to be recognized by finished shoe enterprises. The key is that enterprises should attach importance to technology research and development and product innovation. In this way, when the market improves, the long established enterprises can jump up. It is worth noting that in the process of product development, enterprises must have the awareness of intellectual property protection. < /p >
< p > Zhuang Bingcan, general manager of Quanzhou Jinchao Knitting Industrial Co., Ltd.: < /p >
Less than P, the demand for shoes market is increasing, but the domestic market is extremely limited. Facing the hot elements of some famous brand products abroad, many domestic enterprises choose to follow suit. In fact, there are many reasons for this phenomenon. The coordination of price, quality and other factors determines the choice of products for consumers. Therefore, it is the best for enterprises and market. Enterprises should understand the needs of customers and provide customized products for customers according to different market positioning, so as to enhance customer utilization and create more value. < /p >
< p > Jinjiang Hua Jun < a target= "_blank" href= "http://www.91se91.com/" > shoe machine /a > chairman Su Chengyao: < /p >
< p > now, the domestic first-line brands are upgrading equipment, upgrading the level of science and technology, and realizing transformation and upgrading faster. It is not easy to occupy a market in the strong market. Therefore, our shoemaking enterprises should constantly strengthen the R & D of high-efficiency equipment and products, extend the use cycle of products, and help shoemaking enterprises to save labor costs and achieve lean production. < /p >
< p > Zhuang Gangsong, general manager of Quanzhou star shoes and Garments Co., Ltd.: "/p".
< p > in the fast changing market, enterprises with no creativity are often hard to base themselves on, and continuous innovation can enhance the added value of products. Suppliers must maintain a sustained spirit of innovation before they can grow together with brands. In order to do well in product innovation, we frequently participate in foreign exhibitions, keep up with the international market trend information, and keep developing new products every month on technology development. We firmly believe that only by innovation can we maintain the viscosity of brands and achieve win-win results. < /p >
< p > Ding Shucong, general manager of Shu Hui (Fujian) shoe material Co., Ltd.: < /p >
< p > R & D, service and management, different enterprises have their own advantages. In the current shoe manufacturing industry as a whole facing transformation difficulties, we hope to be able to share with the industry colleagues some experience, try to build a big brand enterprise with small enterprises, resource integration, common development mode, to promote the development of the entire footwear industry in Jinjiang, < /p >