Domestic Men's Wear Industry Is Cold, Many Enterprises Have Issued Performance Amendments Notice.

Beginning in mid August, Clothing enterprise The semi annual report for 2014 is about to be disclosed. However, from July to the present, men's clothing enterprises such as fine, bird, Busen and so on have issued a notice of performance notice amendment, which has greatly reduced the expected performance of the semi annual performance in a quarterly report.

Among them, Male clothing Limited by Share Ltd's adjustment is expected to net profit in the first half of 2014 attributable to shareholders of listed companies will be 10 million yuan to 20 million yuan, compared with 53 million 261 thousand and 400 yuan in the same period last year's performance, the range of change is -118% to -137%. In this regard, the company's explanation is mainly attributable to the continued downturn in terminal consumption, inventory pressure, and some major customers business reduction and other factors.

Zhejiang Wedding bird The apparel Limited by Share Ltd forecast a net profit of 30% in the first half of this year's quarterly report, which was sharply lowered in the announcement issued in July. Net profit in the first half of the year is expected to decline by 0% to 20% over the same period last year. Compared with the city, the bird also stressed the importance of poor retailing.

Zhejiang's Busen apparel Limited by Share Ltd's performance expectations are also reversed. In the first quarter report, it is estimated that the profit range will be between 5 million 658 thousand and 200 and 11 million 316 thousand and 300 yuan, and the latest announcement is expected to cost 35 million 80 thousand and 500 yuan to 31 million 685 thousand and 600 yuan, down 380% to 410% over the same period. The official daily reports of the three men's clothing enterprises will meet with investors in late August. However, it is obvious that their profit decline or even a big loss is a foregone conclusion.

In fact, the performance decline of the men's wear industry appeared in last year's performance: the 2013 annual report shows that the profits of the seven wolves, the card slave Road, the wedding bird, Hinur, Georges white and Busen last year have declined to varying degrees.

In the first half of the year, the reporter paid attention to the operation of the domestic sports brand. By comparing the two similar industries, we found some common points: for example, they have experienced several years of expansion, such as the most obvious terminal sales and inventory problems after the cold industry, and the situation of homogenization competition in the industry. In our announcement, we found that the traditional channels such as shopping malls and shopping malls continued to slump, which is a common problem faced by domestic men's clothing enterprises. Perhaps because of brand positioning and image considerations, men's clothing brands generally do not clean up stocks through low price processing, as sports brands do. Because of the relative complexity of agency and retail relationship, men's clothing brand will be much more complex in store and inventory than sports brand.

At the same time, fast fashion, international luxury brands and electricity suppliers are also the "divide up" of men's wear market. There are comments that the 2014 men's clothing industry to go inventory and channel adjustment process will continue, the fastest will also begin to improve in 2015.