Department Stores, A Wave Of Stores, Wanda Stores Want To Reduce Clothing Formats.

Liu Hui, chief consultant of Beijing Zhao Yi Retail Management Consulting Co., Ltd. pointed out that the department stores in Guangdong and Guangxi are mainly affected by Southeast Asia and China Hongkong Special Administrative Region. Local consumers are different from northern consumers. Northern Department stores are very not suited, including Wangfujing stores that have been operating for more than 10 years in Guangzhou, and have been adjusted many times before, and core managers are now local people.

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< p > data show that in May 2012, the company invested 10 million yuan to set up Zhanjiang Wangfujing department store limited liability company.

The store is located in the core business circle of Xiashan District, Zhanjiang City, Guangdong Province, with an area of 40 thousand square meters.

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< p > Wangfujing has high hopes for this store. Wangfujing had only one Guangzhou store in Guangzhou for 16 years.

According to the 2012 orient daily report, there was a certain gap between the trial business of Zhanjiang store and the expectation. The proportion of wearing goods was not high, which affected the gross profit level of the whole shopping mall.

At that time, Wangfujing demanded that Zhanjiang stores should take the time to adjust their commodities and rapidly expand the market influence of new stores.

Today, the Zhanjiang shop has failed to live up to the hope of Wangfujing.

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< p > at present, Wangfujing has 5 stores in Beijing. There are 14 stores in the first tier provincial capitals, 10 stores in two or three cities, but the sales are not the same. Some mature shops have made great contributions to sales stability, but the poor sales performance of new stores has been a drag on Wangfujing's performance.

According to the insiders, Wangfujing is actually more entangled in closing stores and opening stores. On the one hand, because of the poor environment, sales of new stores are not good enough to drag down performance; on the other hand, sales of new stores are hard to grow.

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< p > Wangfujing has long been aware of the decline of department stores.

In September last year, Wangfujing department store began planning a full channel development strategy, readjusting commodity, membership, system, organizational structure and future development strategy of the company.

Such as hiring McKinsey and IBM consulting companies, planning the pformation strategy of the Internet age, looking for new business models; Wangfujing mall, APP platform and WeChat service number on-line, and 5 stores WIFI on-line.

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< p > in February 14th of this year, WeChat shopping in cooperation with Tencent in Beijing will be tested in the department store of Beijing. The two sides will carry out specific cooperation on WeChat public platform business function and WeChat payment service.

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< p > < strong > < < a href= > http://sjfzxm.com/news/index_cj.as > > < /a > is the beginning of the pformation of Wangfujing.

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Under the P line, Wangfujing is also pforming traditional stores, pforming shopping centers and increasing catering, entertainment and entertainment formats.

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< p > but from now on, the pformation of Wangfujing's whole channel has not yet shown its effect.

Retail industry expert Ding Liguo said that the concept of O2O pformation in department stores was put forward by Internet Co, and orders and payments were carried out online. This means that the lifeblood is mastered online and the department stores will be subject to Internet Co, so this is not the way out for traditional department stores.

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< p > < strong > Wanda Department Stores want to reduce clothing formats < /strong > < /p >

< p > according to informed sources close to Wanda Department store, the business area of the recently opened Wanda Plaza department store has decreased compared with the previous one.

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< p > the Fuqing Wanda Plaza, which is scheduled to open in December 5th this year, and Longyan Wanda Plaza, which is scheduled to open in November 7th, will be reduced to 4 floors.

"Wanda's performance in the past two years is really not very good. The understanding of Wang Jianlin, chairman of Wanda Group, may be dragging the whole development of Wanda."

Guo Zengli, director of China shopping center industry center, said, "if Wanda doesn't do retail business, no department store can keep pace with the opening of Wanda Plaza."

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< p > Wanda Department official website shows that in 2013 alone, the number of stores opened by Wanda Department Stores amounted to 19.

From the opening address, Wanda Department is following the Wanda Plaza. Therefore, compared with the department stores such as Wangfujing and Guang Bai department store, Wanda Department store has many deficiencies due to its location selection, management and operation.

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< p >, but Guo Zengli still said: "I still think Wanda Department Store is successful. It has achieved the rapid expansion of Wanda real estate part and brought a new business circle to live."

Guo Zengli said, "personally, I do not split the Wanda Department Store from Wanda Plaza.

Wanda's first service target is Wanda Plaza. If Wanda's overall commercial real estate and shopping center's total income is viewed, Wanda Department stores are indispensable and play a very good leading role.

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< p > according to official data released by Wanda, some merchants in Wanda Plaza expired after 2013, and the average rent increased by 28.1%, an increase of nearly 30%.

Wang Jianlin also said that the popularity and rents of Wanda Plaza are now better than the national average.

For Wanda Department store, its birth is for Wanda Plaza, and such a chess piece is also faced with a "chess game" that needs to be solved.

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< p > Guo Zengli believes that Wanda Department store and Wanda Plaza are the relationship between lips and teeth. Wanda Department has led the investment effect and the number of shops. The brand effect has already been made, at least let the consumers feel that its richness is enough, so its role is here.

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< p > according to the statistics of the Development Committee of China shopping union shopping center, the domestic high quality shopping centers are replacing the Department Store main store functions through the combination of exclusive stores and collection shops, but for those developers who lack the experience of commercial operation, they still can not do without the main store of department stores.

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< p > Guo Zengli believes that Wang Jianlin and Wanda do not have a separate performance requirement for Wanda Department store. It is better to establish a good coordination mechanism for Wanda Department store and Wanda Plaza.

Wang Jianlin said that reducing the proportion of retail formats, especially reducing the proportion of apparel retailing formats, and increasing the proportion of lifestyle businesses, made Wanda Plaza more diversified and sticky, while reducing the overlap with Wanda Department stores.

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< p > Wanda has begun to divide different development models for department stores and squares.

It is reported that Wanda spared no expense to dig corners from Disneyland and other companies, and vigorously develop children's entertainment business.

However, some people in the industry believe that in the next ten years, Wang Jianlin will probably sell Wanda Plaza and Wanda Department store.

Compared with other projects, business and retail are really bad.

From the perspective of the capital operation of real estate developers, they are very good at using financial leverage.

As long as it is consistent with expectations, it is possible to use financial instruments. The key is timing and conditions.

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< p > < strong > Daphne's performance slipped for half a year, closing 85 stores, < /strong > < /p >

< p > Daphne had 85 outlets in the first half of the year, of which 32 were in the two quarter, and the total number of sales outlets is 6234.

Meanwhile, Daphne's inventory problem has not been alleviated.

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< p > popular fashion shoes brand Daphne is hard to reverse the decline of performance.

According to the first half of Daphne's operation, as of June 30th, the number of outlets (including direct stores and franchisees) closed 85 in the first half of the year, while the same store sales growth rate decreased by 5.5% over the same period last year.

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< p > announcement shows that in the first half of the year, the core brand business "Daphne" and "shoe cabinet" sales decreased by 5.5% compared with the same period last year, compared with a decrease of 9.5% in the first quarter, and the decline in same store sales in the two quarter narrowed.

From the number of sales points, 85 stores were closed in the first half of the year, of which 32 were in the two quarter, and the total number of sales outlets is 6234.

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While P < strong >, Daphne's inventory problem has not been alleviated.

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< p > Daphne said that the positive clearance of the over season inventory led to the overall gross margin reduction. In the two quarter of this year, the average selling price of Daphne was flat compared with the same period last year, and the gross profit margin (year-on-year) decline in the two quarter narrowed compared with the first quarter.

In addition, the operating cost plus the pressure of staff costs also affect the operating profit margin of Daphne's core brand business.

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< p > to save the declining performance, Daphne said that it has launched a diversified marketing campaign since June, with star Gianna Jun as the main brand, adding brand vitality and improving shop pedestrian flow. Meanwhile, it continues to work with e-commerce providers to develop online and offline businesses (O2O) to maintain the ideal sales growth momentum.

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< p > < strong > LV withdrew from the shop. The curtain fell on the curtain of the flower shop of Shenyang's Long Li Department store. < /strong > /p >

< p > Shenyang's first Louis Vuitton Long Li shop has been standing for 7 years. According to insider sources, it is about to leave.

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In 2007, Louis Weedon entered Shenyang's West Wu department store for the first time in 2007. The movie superstar Zhao Wei came to the scene to ribbon the ribbon.

Then the West Wu department store was withdrawn from Shenyang, and the "Liaoning Li Da Feng" (/p).

After "P" took over, it was renamed "Chun Li Department Store".

LV did not leave because of the departure of West Wu, but reinvented and upgraded the image.

At this point, LV will become the master of the Dragon shop.

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During the period of < p > 2007~2012, the luxury consumer market has been heating up. Some international luxury brands have taken back the agency power of their Chinese companies and converted themselves to open shop directly.

Shenyang's luxury consumption cake is growing bigger and faster than that of the first tier cities in China.

LV spotted the demand for luxury goods in Shenyang market, successively in Youth Street Zhuozhan shop, excellent shop, and opened a flagship store in Huarun the Mixc in June 2013, forming a street gathered four LV shop battle.

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< p > 2014, for a variety of reasons, luxury consumption has been greatly affected.

The major luxury groups began to adjust their strategy in China, shrink the number of stores and reduce the number of new stores.

It is reported that the first Louis Vuitton shop in Northeast China will terminate the cooperation contract with the department store with the expiration of the contract.

It is reported that Shenyang Zhuo exhibition began to close shop.

As the oldest luxury goods center in Shenyang, Zhuo exhibition is also suffering because of the accession of the Mixc and Hang Lung. This time, even the Cartire of the original town was taken down, and the high-end space was robed step by step.

While the operation of Shenyang Hang Lung is successful, it is also hard to support.

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