Take Stock Of French Symbols In China'S Luxury Market

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< p style= "text-align: center > > strong > Cartire time art exhibition < /strong > /p >

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< p > August 9th, explorers Basile and Simon from Paris, France completed their dream: to take the silk road again.

They set off from Paris on the 50th anniversary anniversary of the establishment of diplomatic relations between China and France in January 27th. They spent more than 7 months on 12500 kilometers from Paris to Beijing by bicycle.

This is a symbolic event that is sponsored by Carrefour to celebrate the 50th anniversary of the Sino French diplomatic relations. More than two thousand years ago, the eastern civilization spread along this road to the West. The economic and cultural exchanges between the East and the West began here.

As the Sino French diplomatic relations are 50th anniversary, a series of fashionable business activities to celebrate this year are coming this year.

Although it took thousands of years, fashion finally completed the world tour.

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< p > < strong > exploratory enter < /strong > /p >

< p > 1979, in China's streets and alleys, all eyes are still army green. Pierre Cardin held the first fashion exhibition in China's history, the first foreign a href= "http://www.91se91.com/" brand "/a".

In this fashion show, once described as a "scourge", the tall woman wearing shrugged dress contrasts sharply with the audience wearing a blue gray uniform and holding her breath.

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In the early 1990s, when several top French luxury brands came to China, the market remained blank. Everyone looked at the luxurious and expensive shops with astonishment. P

"When we opened the road in Nanjing in 1995, people were pushing bicycles."

Louis Weedon President Yves Carcelle said in an interview.

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During the same period, L'OREAL, the world's largest cosmetics company, also saw the fertile soil of China. In 1997, L'OREAL decided to formally set up a branch in China after a mature understanding and exploration of the Chinese market. P

At first, there were only seven or eight people, not even a practical office.

At present, LAN Zhenzhen, vice president of L'OREAL (China) Limited, was a member of the founding team of China. "I myself have a judgement that the future development of China will be amazing, so I want to focus my career on China, when L'OREAL was about to expand the Asian and Chinese market."

Talking about the reasons for choosing to return from France to China, LAN Zhenzhen said.

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< p > < strong > explosive growth > /strong > /p >

< p > from the wait and see in seven and 80s to the exploratory entry in 90s and the beginning of 2000, the French brand entered China faster.

The operation of Louis Weedon group promotes the brand to the market, so that consumers can see more brand stores and other presentation.

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< p > 2004, when the Chinese French culture year was held, the head of the Chinese High Fashion Association President Zhao Qian took eight French designers to make a joint press conference in Beijing fashion week. The leaders of the embassy, the leaders of the trade associations and the general managers of the department stores were all present.

Zhao Qian mentioned the matter very much: "until now, there is no such press conference, because this international designer's joint exhibition is the first time in China, and the eight designers at that time now have great influence on the international stage."

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In the past 2005-2011 years, the brand entering China has seen explosive growth, and has been competing for large events in China in the first place in P.

"Compared with other countries, French brands first entered China, and they were keen to catch the signal of China's economic development. They attached great importance to the Chinese market. Many years ago, they set up representative offices in China and managed them with Chinese people."

Xu Wei, editor in chief of fashion Cosmo, said.

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< p > > as the representative of the French "a href=" http://www.91se91.com/ "department store" /a "industry, the two entry of France's Lafayette department store to China can better illustrate the changes of China's fashion environment.

In 1997, he tried to enter Beijing's Lafayette department store. Last year, he made a high-profile debut and brought many fashionable brands to become the first choice for fashion shopping.

Shen Lang, chief executive officer of Lafayette general store (Beijing) Limited, said in an interview that "in the past 15 years, a huge consumer group in Beijing has begun to have an incredible pursuit and desire for fashion, design and lifestyle. Many international designer brands have begun to enter China, but they will adjust their expansion strategies according to the characteristics of the Chinese market, which is totally different from their strategy in the local market."

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< p > exquisite and elegant French brand has a profound influence on the fashion of the whole world. It can be said that fashion symbols and concepts are formed in France.

For Chinese consumers, although the crowd has changed, the original love, appreciation and vision of French brands have never changed. The difference is that the choices are more diverse now, and personalization begins to replace brand identity as the first pursuit of people.

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< p > < strong > Chinese brand goes out < /strong > /p >

On the other hand, Chinese brands have begun to enter the public view of France, P.

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In 2006, Jifen became the first Chinese brand to enter Paris fashion week. At this time, China's overall rise in the field of creativity, and Chinese films and musicians began to receive international attention.

There is no doubt that Jifen's appearance is another blockbuster.

The schedule is just in time for October 1st National Day, making the show more significant at the national level.

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< p > of course, gifen's schedule for entering the fashion week in Paris was not smooth, but eventually it came to pass under the efforts of all people.

"In addition to the persistence of participants, this is also the result of history. At that time, the great environment made it necessary for a Chinese brand to stand on the international stage, and no one could stop such a historical process."

Zhao Qian said.

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From P to actual sales, Chinese fashion brands began to perform more in France.

When SHIATZY CHEN unveiled the fashion week in Paris in 2011, two shops were opened in Paris.

The multi brand store channel sales mode also gives more Chinese brands the chance to go to France.

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Last December, China's high-end custom jewelry brand TTF officially entered Paris P.

Wu Fenghua, founder of TTF, described this as a "golden opportunity". As early as 2008, Wu Fenghua had set the goal of TTF as "the world's top jewellery brand is in Wanda Square, which is the most competitive place in jewelry industry."

If TTF wants to become an international top jewellery brand, it is bound to show its value and level there.

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< p > Qeelin, a jewellery brand as "China and France mixed blood", has gone out of another way. Chinese designer Chen Ruilin chose to create this brand in Paris.

"For Qeelin, winning fame and business success in a mature luxury market is the primary consideration."

Chen Ruilin said.

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< p > < strong > true fusion and communication < /strong > < /p >

< p > France, like a href= "http://www.91se91.com/" > brand < /a > enters China for the first few years, Chinese brands are entering France at relatively slow speed.

But with the evolution of fashion that China has gone through for 100 years in 20 years, the time for Chinese brands to enter France may be shorter.

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< p > "China and France both have splendid culture and history, and are rich and diverse in artistic design.

For hundreds of years, France has been one of the cultural centers of Europe and the world. It has avant-garde art, outstanding literature and exquisite handcraft.

Compared with the rigorous and rigorous manual crafts in France, Chinese culture pursues deep rhymes in form and meaning, expecting to express the rich meaning with concrete objects and pursue the balance of natural aesthetics.

When it comes to the different designs of the two countries, Chen Ruilin said.

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< p > in fact, when the exchange of world culture deepened and the cognition of global consumers became more and more consistent, both Chinese and French brands showed more modern elements and spirit of the times, and the national culture behind them became more and more hidden.

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At the same time, the forms of cultural exchanges between the two countries are more diverse and deeper than P.

Besides visiting, exhibitions and lectures, more French designers and business talents enter the Chinese company as the design director and commercial director, and the reverse talent flow is also going on. Both brands and markets, China and France are truly blending.

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< p > < strong > Chinese brand < /strong > < /p >

< p > < strong > Zhang Zhifeng < /strong > < /p >.

< p > < strong > NE > TIGER brand < /strong > /p >

< p > < strong > founder, art director < /strong > /p >

< p > NE. TIGER set up design center in France many years ago. This romantic capital of France has made me realize that the real high-end custom is the fashion art that focuses on humanism.

Just like the western and Chinese Renaissance in the Song Dynasty, we should put the humanities factor back to the core of the advanced customization, observe the different emotions of different individuals in the society, and draw inspiration from it, integrate culture and emotion, beauty and harmony, and create a new elegance in the dress language.

In recent years, China's fashion industry has been developing rapidly.

Many works of domestic designers can be compared to the famous brands abroad.

Many Chinese elements have been applied to a large number of works by foreign designers.

This is also a driving force for local designers.

Against this background, China's clothing culture and art have played a decisive role in the world fashion arena. But the center of the world's fashion has not yet come to China, so we need to make greater efforts to make Chinese fashion lead the world's fashion.

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< p > < strong > Dennis Chan < /strong > /p >

< p > < strong > Qeelin creative director < /strong > /p >

< p > > as the "Chinese and French mixed blood", Qeelin is the first luxury brand to combine French excellent jewelry handicraft with Chinese elements. We have all along persisted in the design concept of integrating the essence of Chinese and French culture, presenting Chinese elements and symbols in a brand-new way, and creating modern jewelry of top jewels.

We have set up boutiques in Paris's imperial garden and Colette.

Due to differences in cultural background and consumption habits, customers in different regions have different preferences for Qeelin jewelry.

For example, European customers tend to be concise and abstract in pursuit of modern and interesting jewelry.

Chinese customers seek a cultural sense of identity, like the rich connotation and beautiful meaning of the diamond decorations.

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< p > < strong > Wu Fenghua < /strong > < /p >.

< p > < strong > TTF founder < /strong > /p >

< p > France is the most outstanding system in the world in terms of culture, and the French jeweler is the best in the world.

China's training of skilled workers has not yet reached the advanced level, so when we set up headquarters in France, we hired French workers to make it through the Paris platform and sell it to the whole world.

The design features Oriental Art, bringing new art forms to the world's jewelry counterparts.

In terms of design, what should be learned from the west is their formal beauty and logicality. The Oriental aesthetic system is superior to the West in another aspect of art, mainly from the heritage of culture.

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< p > < strong > French brand > /strong > /p >

< p > < strong > Stanislas (de Quercize) < /strong > /p >

< p > < strong > Cartire global president and chief executive officer < /strong > /p >

< p > China is a magical country to the West. China and Europe began to communicate in the middle ages. From then on, we can see that there are many Chinese elements in European works.

At first, Cartire drew inspiration from China, applied to the color combination of jewelry, and became the symbol of Cartire after innovation.

Chinese elements are very interesting. It adds western culture to a style and taste.

For example, at that time, the West used many combinations of colors as a taboo. However, China's lacquerware gave Cartire a lot of inspiration. It first applied red and black to a piece of work, and first fused two kinds of materials, such as enamel and coral, which is very interesting to high-end guests.

China has opened new windows to the west, and the integration of continents has made people's appreciative eyes evolve.

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< p > < strong > Lai Yu Xin < /strong > < /p >

< p > < strong > Van Cleef & Arpels China managing director < /strong > /p >

< p > Van Cleef & Arpels Van Cleef & Arpels caught up with an opportune moment when it entered China.

In the past ten years, China's luxury market has been developing rapidly, and the aesthetic tastes and the pursuit of quality of Chinese consumers are constantly improving.

Many consumers are willing to learn more about Van Cleef & Arpels, and are impressed by our poetic and romantic creative designs, unique extraordinary gemstones and exquisite workmanship.

In the blood of Van Cleef & Arpels, the romance of French culture and the ultimate pursuit of art are flowing. Each piece of work is ingenious, poetic and romantic.

For more than a century since its establishment, culture and art have always been the important DNA of Van Cleef & Arpels.

Over the years, it has been concerned about and promoted the development of cultural and artistic projects around the world, especially with dance art.

In the future, Van Cleef & Arpels will continue to support cultural and artistic projects and actively promote cultural exchanges between China and France.

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P > < strong > Patrick DUPART < /strong > /p >

< p > < strong > vice president of Carrefour (China) < /strong > /p >

< p > "Paris Beijing" riding activities are Carrefour's special sponsorship activities to celebrate the establishment of diplomatic relations between China and France, which is designed to convey the spirit of adventure and promote cultural exchanges between China and France. 50th anniversary

Basile and Simon travel along the Silk Road through 10 countries including Italy, Greece, Turkey and so on. Bicycles ride 12500 kilometers. Every time they arrive at a Carrefour Chinese store, they are warmly welcomed by local staff.

A series of brilliant activities not only impressed them, but also set up a bridge for French friends to experience Chinese culture.

Carrefour hopes to express its commitment to long-term investment and development in China through these activities.

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