The "Fast Fashion" Clothing Brand Is Facing Bankruptcy.

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > according to Chen Jiegeng's statement, the decision of consumer wallet is still the product itself.

Traditional brands should pay attention to product upgrading when they go to stock and close shops.

It should be said that "fast fashion" is very much in line with the consumption characteristics of young people nowadays.

But at present, the so-called fast fashion casual clothes in China are not fast enough and fashionable enough.

International brands can be reduced to 120 days when young brands prefer to sell fast selling brands from design, clothing to counter sales.

In the fast fashion family, GAP is 90 days, H&M is 21 days, and ZARA's showcase is changed every 20 days.

The domestic clothing industry usually takes 6 to 9 months, and the distance needs to catch up.

Online layout is a necessary marketing method in the Internet era.

As a local casual wear brand, the vacancy in the online market can not be ignored. < /p >

< p > < strong > Huaihe Road Pedestrian Street in Hefei, "a" target= "_blank" href= "http://www.91se91.com/" > brand clothing > /a > shop is clearing up sale < /strong > /p >

< p > fast fashion has sprung up in the clothing industry in recent years.

Some foreign brands such as ZARA, H&M, UNIQLO and other scenery are infinite, while the "domestic version" fast fashion brand has gone to the opposite side.

Yesterday, news about the failure of the local boss to go bankrupt was rapidly fermented in the industry.

Reporter visits found that the brand in several stores in Hefei have been clearing goods.

This leading brand of fast fashion clothing in China has only been listed in Hongkong this year, and it has been in such a short time.

Insiders say that there are more than one such case.

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< p > < strong > the boss lost contact < /strong > < /p >.

< p > < strong > store sale in Hefei < /strong > < /p >

< p > there is a passage on the Internet to summarize the "fake people" slogan, such as "the landlady ran away, the clearance sale".

Yesterday, a reporter's visit found that some of the shops in Hefei were clearing up, but the reason might be "the boss has run away".

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< p > yesterday, the news of the failure of the 2 billion odd yuan or bankruptcy broke out by the media.

It is understood that the clothing brand originated in Fujian has been rapidly rising in China since 2007. Its main brand is fast fashion, "brand" ZARA, H&M and other foreign brands, and is listed in Hongkong this year. This is also the first fast fashion clothing brand in Hong Kong.

But just a few months later, the brand's situation reversed.

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< p > reporters learned that the brand entered the Hefei market in 2011, and now there are many stores in Hefei.

And yesterday, reporters found that all the stores were on sale.

The brand store station and Xintiandi Tesco shop are also selling goods at a single price: 80 yuan long sleeves and 60 yuan short sleeves. The former also said that they would sell out without going into autumn clothes.

And the Hefei provincial Plaza of the Grand Court has also launched the "full 51% off" promotional advertising.

In Huaihe Road Pedestrian Street shops are also full of "coat 90 yuan", "shoes 80 yuan" signs, and staff said, "stores are about to expire."

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< p > it is understood that there are spots in the more than 20 provinces of China, and some stores in some places have been shut down, which may not last for a long time in the Hefei market.

And reporters learned that Hefei's clothing enterprises also have suppliers of odd, to recover money or become a problem.

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< p > < strong > domestic clothing brand < /strong > < /p >

< p > < strong > compared with closing shop < /strong > /p >

< p > in fact, the domestic casual wear days are not very good.

Over the past year, local casual wear brands such as Metersbonwe, Semir, Baleno and other brands have been frequently closed.

In 2013, Metersbonwe closed more than 200 stores, while Semir closed more than 700 stores.

By the end of March 2014, the number of outlets in the Baleno mainland market was as high as 388, accounting for 10% of the total number of stores.

From the end of June this year to the beginning of July, the casual wear brand is in the "closing tide".

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Chen Jiegeng, Executive Secretary General of the Anhui clothing trade association, said that most of these domestic brands were founded in the late 90s of last century. They were listed in 2000 and gradually penetrated into the two or three line market of China. They were very popular and once became the leading brand of China's casual wear market.

At the very beginning, the market demand was strong, the brand expansion was very fast, but in recent years, these domestic brands are facing the challenge of high inventory and frequent crisis.

On the one hand, in recent years, China's clothing [0.78% Funds Research Report] the cost of industrial raw materials is rising and labor costs are rising. On the other hand, foreign fast fashion brands enter the Chinese market and occupy some of the domestic market with the characteristics of fast fashion and fast updating, and the momentum is still expanding.

The development of online shopping, the full competition of parity clothing, and the increasingly tense financial environment over the past two years have made the traditional casual wear brand in China suffer.

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< p > < strong > want to find a way out < /strong > /p >

< p > strong > faster and more fashionable > /strong > /p >

< p > according to Chen Jiegeng's statement, the decision of consumer wallet is still the product itself.

Traditional brands should pay attention to product upgrading when they go to stock and close shops.

It should be said that "fast fashion" is very much in line with the consumption characteristics of young people nowadays.

But at present, the so-called fast fashion casual clothes in China are not fast enough and fashionable enough.

International brands can be reduced to 120 days when young brands prefer to sell fast selling brands from design, clothing to counter sales.

In the fast fashion family, GAP is 90 days, H&M is 21 days, and ZARA's showcase is changed every 20 days.

The domestic clothing industry usually takes 6 to 9 months, and the distance needs to catch up.

Online layout is a necessary marketing method in the Internet era.

As a local casual wear brand, the vacancy in the online market can not be ignored.

< /p >

< p > < strong > the pressure of garment industry in our province is < /strong > /p >

< p > Chen Jiegeng, Executive Secretary General of the Anhui clothing trade association, said that the clothing industry in our province is mainly based on production, brand building is still underspent, and no national brand has yet been formed, and its operating profit level is also limited.

Under the environment of low overall domestic industry, the garment enterprises in our province are under greater pressure.

It is understood that in January this year ~5 months, the number of garment enterprises above Designated Size in our province was 909, and the total assets of the industry amounted to 27 billion 485 million yuan.

In terms of revenue, the total sales revenue of garment industry above Designated Size reached 29 billion 908 million yuan, an increase of 19.78% compared with the same period last year, and the gross profit margin was 12.33%.

However, the cost of sales is also quite large. In January ~5, the sales cost of garment industry above Designated Size in our province was 26 billion 221 million yuan, an increase of 20.67% over the same period, and the cost profit margin of the whole industry was 4.53%, lower than the national average level.

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< p > < strong > fast fashion > /strong > /p >

< p > Spanish brand ZARA is the creator of "fast fashion" clothing.

The so-called "fast fashion" mainly includes three aspects, that is, new products are fast, cheap and keep up with fashion trends.

Fast fashion is characterized by "fast, ruthless and accurate".

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< p > "fast" means fast fashion < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > always follow the trend of the season, the speed of new products to shop is fast, and the frequency of display is even two times a week.

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< p > "ruthless" means fierce competition among brands, and consumers can buy fast fashion clothes at a speed comparable to brand competition. Monthly "moonlight clan" is an ordinary thing.

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< p > "quasi" refers to the right sight.

< a target= "_blank" href= "http://www.91se91.com/" > designer < /a > can predict the trend of the recent trend, and design all kinds of fashionable clothing in a short time.

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