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Analysis Of Cluster Market Adversity And Wrestling

2014/8/15 10:20:00 40

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the world is < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank".

Yongqing: benefit from Beijing Tianjin Hebei integration strategy

with the speeding up of the integration strategy of Beijing, Tianjin and Hebei, and the news of moving batches and Dahongmen merchants moving out, Yongqing, Hebei's Langfang small town which has long been unknown, has been known for a while.

In the eyes of outsiders, Yongqing is still facing the choice of modern clothing city to seek industrial pformation, or to create its own "greenhouse economy".

As a matter of fact, Yongqing seems to have broken the old thinking that fish and bear's paw can not have both. It is planning to build a "first-class international clothing city" between the green fields by relying on the fields.

the wholesale market in Beijing has been a hot topic since the beginning of the year. When many markets and businesses are on the sidelines, 8 wholesale markets such as Dahongmen Jing Wen clothing wholesale market and Hebei Yongqing International Garment City have signed up this year.

Later, Yongqing garment city also plans to attract the garment enterprises in Beijing, Tianjin and Hebei, as well as the Yangtze River Delta and the Pearl River Delta.

Compared with Hebei Baigou, the advantage of "P" is relatively mature. The clothing industry has been in operation for many years, while Yongqing is a piece of white paper. But its advantage is that it is close to Beijing and has made preparations for undertaking the capital industry earlier.

In order to successfully pform, as early as 6 years ago, the Yongqing county government has been planning to undertake the great task of "Beijing New South City".

It is understood that in 2009, when Beijing proposed the Chengnan action plan, many bosses of Zhejiang garment enterprises in Nancheng began to realize the new challenges brought by regional development.

Since then, Zhejiang businessmen began to seek new foothold.

Compared with Baigou, it has been said that after decades of working in Beijing, their circle of friends, children, assets and living habits have been inseparable from Beijing.

Therefore, the choice of Yongqing's "two pioneering" also has an advantage, because here is only 60 kilometers from Beijing, half an hour's journey.

at present, Yongqing International Garment City has signed more than 670 garment manufacturing enterprises, more than 30 garment enterprises are being built, and 30 garment enterprises are about to start their collective work in the year.

From the planning point of view, there are not only garment factory buildings, but also trade city, brand headquarters and Clothing Culture Expo.

Although all kinds of data are reported to be happy, this is only a starting point for Yongqing, which is positioning the international garment city.

"clothing is a labor-intensive industry, and the upstream and downstream chain is long, easy to form industrial agglomeration."

Yongqing County relevant responsible person said that in undertaking the pfer of Beijing's clothing industry, Yongqing did not just collect it, but promoted the introduction threshold, scientifically planned industrial upgrading, and made use of Zheshang new town project to build Hebei's high-end garment and fashion industry's incubation base and enterprise R & D base.

It is learnt that after the wholesale market in Beijing moved to Yongqing, the original market will be upgraded as a whole, but the name of Beijing will also be retained.

"I believe that the eight words of" Chao PI, Dahongmen, Ya Po Lu "contain great cultural significance and huge economic value and brand value. These values will surely be passed down in two places.

Yang Huabin, Secretary of Yongqing Taiwan Industrial New Town Committee and director of the management committee, laughed.

Zhengzhou: from wholesale business circle to cluster /p >

At the beginning of this year, China fashion media group published the "China Fashion index" white paper in Beijing. The result shows that the consumption power of Chinese cities is the last straw in Zhengzhou, Henan.

In June, nearly 20 fashionable people appeared in Zhengzhou's Bauhinia mountain, 27 square and Wangfujing department store. The joint appearance of the 2014 great China World Trade Center fashion season opened a fashionable red cover.

Under the influence of local government led market movement and the growing popularity of e-commerce, the professional market retained in the urban area can be seen as a combination of two sides, forcing the pformation and upgrading of P.

For example, breaking away from the traditional commercial city, creating a landmark shopping center with shopping, leisure, entertainment, dining and intelligent experience as a whole, or creating a fashion clothing business complex, is completely different from the past in the development direction.

It is not yet possible to assess the immediate effects of these initiatives, but it is foreseeable that striving to stay is the first hurdle.

In July, the urban design of the Shangdu fashion culture industrial cluster, which was compiled by the Zhengzhou Municipal Planning Survey and Design Institute, was formally assessed by experts.

"Clothing itself is the creative industry. With the development and optimization of the market, the division of roles is becoming more and more obvious in terms of connotation, R & D, fashion and creativity.

We urgently need to rely on the valuable resources of the central city, increase the cultivation and upgrading of the garment industry, and make the spontaneous business circle move towards the industrial cluster! "Insiders admitted.

in fact, as early as last September, when leaders of the Zhengzhou municipal Party committee investigated and upgraded the Tianrong Garment City upgrading project, the head of the Guancheng Hui District put forward an idea on the spot: the prosperity of the railway station and commerce area can not be based on the point, should plan in the face, adhere to the principle of planning ahead, and raise the existing urban planning and landing project planning of the "fire station business center" area, highlighting the role of three-dimensional traffic and vertical and horizontal traffic, so as to stimulate the business vitality of the railway station area.

the concept is renewed and the world is wide.

The immediate action of Guancheng Hui District, combined with the willingness to upgrade and pform the market of the railway station, gradually moved the functions of wholesale warehousing and logistics, and made full efforts to build a commercial fashion culture industry cluster.

The relevant departments organize experts and scholars to draw on the advanced commercial management concepts of international fashion city, Seoul East Gate fashion tourism special zone, Italy Milan clothing Kingdom, Paris fashion flower capital, and compile the future planning of Zhengzhou Railway Station business district.

as we all know, in recent years, relying on the abundant resource advantages of Henan and its surrounding areas and the leading role of backbone enterprises, Henan has made appropriate progress in developing cotton spinning, vigorously developing chemical fibers, actively undertaking industrial pfer, and striving to improve the production capacity of deep processing, and encouraging the garment industry to become bigger and stronger.

However, in Henan, central and even the whole country, there are no cities with garment a target= "_blank" href= "http://www.91se91.com/" > dress > /a > fashion industry cluster as the direction of industrial development. With the help of "big hub and big logistics, big logistics to drive industrial clusters and industrial clusters to drive the Urban Agglomeration", Zhengzhou may occupy the first place in the country.

Hangzhou: the convenience of enjoying the electricity supplier is less than /strong > /p.

Hangzhou, as the "city of e-commerce in China", has the advantaged advantages of the development of the e-commerce industry. As the birthplace of Hangzhou women's clothing, silk and women's wear have always been the traditional dominant industries in Hangzhou, and have been greatly supported by the Hangzhou municipal government.

"From the statistical data, there are nearly 2500 women's clothing manufacturers in Hangzhou. It can be said that more than 70% of enterprises choose to go online from offline to online promotion."

Hangzhou a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the Secretary General of the clothing electronic commerce industry association Gu Xiaohua said, "and this data is still refreshing at all times."

in Hangzhou, "a target=" _blank "href=" http://www.91se91.com/ "," designer /a "association president Qian Feng seems that because of e-commerce, Hangzhou women's wear has ushered in third gold 10 years.

"The first 10 years are Hangzhou women's clothing market, and the second 10 years are expanding through the development of franchise stores. Now these third 10 years are the era of e-commerce."

From October 30th to November 2nd, the 2014 China (Hangzhou) e-commerce exposition will show Hangzhou's endless charm as "the capital of China's e-commerce".

a person in charge of a women's clothing enterprise in Hangzhou said that the garment industry has not been easy in recent years.

Especially with ZARA, HM, GAP, UNIQLO and other international fast fashion brands rapidly entering the country, and under the impact of the electricity supplier, the Hangzhou women's clothing, which was originally dominated by brand franchising, is more difficult.

"Previous women's clothing enterprises' inventory pressure is mainly on franchisees, but in recent years the rent has become more and more expensive, the inventory pressure is serious, many terminal franchisees have suffered losses, reduced the order quantity, and some have withdrawn directly."

Thus, in 2014, Hangzhou women's clothing impression industry independently developed a new online brand "wax picking", and the fist brand "CHIU SHUI SHUI" was also the first to join hands with Tencent to explore the new O2O mode, using Internet thinking to encourage the payment of clothes in the shop, and become the pioneer of water trial micro shopping.

Impression industry in the field of electricity providers nearly 300 million yuan of achievements, it is to let it have full confidence, "we expect the goal of electricity supplier is to break through 5 hundred million."

The person in charge said.

P > know that the smart commerce and trade APP in Hangzhou has been launched this year.

According to the introduction, the first batch of major business enterprises involved in this application has 1000, and it is expected that enterprises will reach 2500 by the end of this year.

The content of APP includes location, location, enterprise introduction, business news, promotion information and so on. Among them, there is a very important sector: coupons are issued at irregular intervals.

"There will be some vouchers, souvenirs and so on at the present stage. There may be some cash coupons in the future. There are various forms of discount.

The coupons we give will allow consumers to actually spend their money, and the goal is to make the best of Hangzhou.

Relevant responsible person said.

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Chongqing: borrow the skills of Korean teachers, /strong >

During the more than 20 years of the "P" Chongqing clothing, we completed the pformation from imitation processing to independent development of brand, from small workshop to standardized factory building, from single fight to Baotuan development.

At present, Chongqing faction clothing association has more than 300 member enterprises, and its products are exported to Eastern Europe, Southeast Asia and other places, and the average annual sales volume is over 5 pieces.

However, Chongqing's clothing management mode and design level are relatively extensive, and it is difficult to compete with the leading brands in the world.

As a result, the Chongqing style clothing program, with annual salary of million yuan, is introduced into the South Korean Marketing Planner, responsible for the overall design and marketing of the entire Chongqing faction dress, and fundamentally improves the grade and competitiveness of the Chongqing school dress.

The attempt of Chongqing faction clothing is also a microcosm of many industries in Chongqing trying to upgrade, enhance market competitiveness and occupy the forefront of the industry.

last month, 200 Chongqing garment owners took part in the inspection of Korea. Not only did they cooperate with the Korean Fashion Association, the Korea Fiber Development Research Institute and the Daegu North fashion industry association, but also hoped to cooperate with the ROK to set up a R & D center in Chongqing.

style design and fabric R & D have always been the "short board" of Chongqing's clothing industry.

The Chongqing Chaotianmen market Garment Association has signed a strategic cooperation agreement with the Korea Fiber Development Research Institute. According to the agreement, the two sides will promote the Korean noodle accessories production enterprise to settle in Chongqing.

it is understood that since there are no large surface accessories, buttons and zipper factories in Chongqing, they can only go to the coastal and even foreign countries to purchase accessories and accessories at the Chongqing garment factory, and sometimes they need to pport them by air.

The same grade of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > cost is 30 yuan to 40 yuan higher than that of coastal factories, and has no advantages in competition, and enterprises have difficulty in making profits.

Compared with Japan, France and Italy, the price of the same quality surface accessories in Korea is only 1/3 or even lower than that of the preceding products.

Li Chunzhi, director of the Korea Fiber Development Research Institute, said that in recent years, more and more Korean noodle accessories manufacturers have turned their eyes to China, but most of them have chosen traditional clothing production gathering areas such as Dongguan, Wenzhou and Changzhou.

The visit of Chongqing enterprises to South Korea will help Chongqing enter these enterprises' vision.

market > /strong >

Changshu clothing City: fertilization for Changshu local brand

> "Changshu clothing city" is the third 4A grade shopping scenic spot determined by the National Tourism Administration after Zhejiang Yiwu International Trade City, Haining China a target= "_blank" href= "http://www.91se91.com/" and leather < /a > City. Changshu in the south of the Yangtze River can be well known to people. This garment city is as good as Sha Jia Bang.

People who have gone to the clothing city know that the clothing city includes 35 professional markets, including men's wear center, women's clothing center and children's wear center. It is the largest clothing wholesale trade base in the country. In 1999, it was designated by the State Economic and Trade Commission as one of the first 35 key contact markets in the country.

the clothing industry of Changshu is the same as that of Changshu clothing industry. It is reported that there are more than 3500, but a recent survey pointed out that apart from Bosteng, who has just won the first prize of the China Garment Association's top 100 enterprises in China's clothing industry in 2013, there are few known in these more than 3500 enterprises.

in other words, under the aura of the famous regional economic brand of "Changshu clothing", there are not many brands of auras.

"The clothing here is sold through the professional market of garment city such as the third party channel, not facing the consumers, so the brand influence is not as good as that of the Fujian enterprises. Moreover, the" Jiangnan culture of "rich and small" also makes the bosses lack the sense of urgency of Minnan people, and a lot of enterprises are growing up from small workshops. The management mode of the husband and wife shop determines that the scale of the development of the small and medium-sized enterprises can only be developed.

The Secretary General of Changshu clothing association returned to Mowgli.

There are many specific measures for the local government to support the development of the clothing industry. For instance, in order to enhance the fashion level, the "Changshu clothing City Cup" competition has been held for 6 consecutive years. In order to grasp the trend of the industry, the first index of China's clothing industry "China Changshu men's clothing index" has been released this year, and the identification and management measures of "headquarters enterprises" implemented to encourage bigger and stronger enterprises to stay in Changshu.

Being recognized as a "headquarters enterprise" in Changshou City, it can receive government support such as office housing subsidy, personnel subsidy and business contribution award.

2014 "Changshu clothing City Cup" the Sixth China leisure wear design elite Grand Prix "theme" as the theme, put forward the "dream Jiangnan" cultural sentiment and "youth show" design concept, hoping to contestant closely adhere to the concept of green environmental protection, demonstrate the vitality and vitality of the leisure wear industry, and reflect the unique youth youth beauty.

Harbin Hongbo: never ending curtain show /p >

Less than P, Harbin's tourism culture has been more and more solid in its intensive cultivation for many years.

The "icy city" includes the Harbin International Ice and Snow Festival and the Sun Island international snow carving art fair. It is said that the "summer capital" includes Songhua River wetland Cultural Tourism Festival and Harbin International Beer Festival. Art is awarded the "city of music" by the United Nations, and Harbin summer concert is famous both at home and abroad.

Harbin people, especially Harbin girls, are loved by people. They love to wear, wear and wear.

So what should we reflect on the city's humanities and what should fashion romanticism integrate into Harbin's urban spirit? What is the word "/p"?

For example, the demonstration effect brought by the fashion week hosted by Hongbo Plaza in Harbin has been magnified for P.

According to Wang Limei, general manager of Hongbo business, Hongbo will have a big show on the west side of the Red Square. With the brand resources collected over the past 10 years by the Hongbo business, the creative resources of the fashionable fashion base of Chinese fashion will be released. In the near future, Xicheng Red Square will build an endless exhibition of 365 days.

Below P, the Chinese clothing will have a never-ending display. Harbin's fashion culture will have a business card that breaks the season's restrictions.

Hongbo Plaza is a super large integrated underground business center with nearly 50000 square meters invested by Harbin Industrial University group, which is set up in commerce, catering, entertainment and leisure.

The central landmark building is a glass house with stainless steel balls on top.

Located on the original site of St. Nicola's Cathedral, Hongbo square is a symbol of brand and strength in the prosperous commercial center of Harbin.

Many famous brands in China, such as Yalu, red bean and Heng Yuan Xiang...

One by one.

After several years of continuous exploration, Hongbo Plaza has carried out a large-scale strategic adjustment of its layout, and Hongbo Plaza has formed a rational pattern of "city in the city".

Fur city, suit City, woolen sweater City, trousers City, famous city, men's street, women's street and so on, like pearls around the Sunshine Hall.

According to the introduction of P, Hongbo is not only a new fashion industry platform, but also works with the top Chinese Contemporary Art Gallery, Beijing Museum of art today. It will help create a platform for the creative industry of contemporary art with the help of the master of the art of Red Square.

The establishment of "innovation port - International E-commerce Industrial Park" will open up the whole e-commerce industry chain and form an ecommerce circle of e-commerce.

Integrating all kinds of fashion design power, fashion industry strength, fashion brand strength, fashion media strength, fashion culture strength and fashion creativity power, forming a high-end service industry cluster which integrates culture, tourism, shopping, leisure and entertainment into one, making this "base" become the core origin of the consumer and fashion industry, and create the international status of Harbin Northeast Asia Fashion source and tidal vane.

Sijiqing, Yinchuan: the largest garment wholesale city in the West /p >

Less than p days ago, Ningxia Yinchuan Sijiqing International Garment City project completed all previous procedures, and has entered the stage of commencement.

The project is jointly built by Hangzhou Sijiqing clothing group and Yikawa Chi group. The project will be built as the largest wholesale clothing city in the western region.

after completion of the project, it will become an upstream clothing wholesale center with a range of 500 kilometers around the radiation. It can introduce more than 3000 well-known agents of the famous clothing brands to cultivate more than 5000 jobs. At the same time, it can also provide an e-commerce business platform for more than 500 college students to start e-commerce, with annual sales of more than 5 billion yuan.

it is understood that the Yinchuan Sijiqing clothing wholesale city project is one of Yinchuan's key investment projects. It will use the unique e-commerce mode to upgrade the clothing retail store into a clothing complex with a place of origin and sale.

Through mobile App, mobile Internet and other modern e-commerce methods and ways, we will create retail, wholesale, online shopping, and spot purchase integrated garment city.

"P >" can no longer go to Beijing and Xi'an wholesale clothing, directly on the Internet can be wholesale wholesale fingers, you can also see the style and style of Yinchuan Sijiqing clothing City store.

It can save costs and wholesale to good clothes. "Kill two birds with one stone."

The clothing wholesaler from Inner Mongolia said.

as an important pastoral area, Ningxia textile industry, especially wool textile, has a place in the whole country.

At its height, there were dozens of state-owned textile factories and tens of thousands of industrial workers.

But at the end of the last century, the textile enterprises in Ningxia did not survive very much after the implementation of the policy bankruptcy reform of the textile industry.

Ningxia has always been "heavy industry and light industry". The ratio of light industry to heavy industry is 15: 85, forming a difficult dilemma for heavy industry to walk on one leg.

Ningxia also prospers the textile industry, and undertaking industrial pfer is an important driving force.

After the rise of textile industry, Ningxia's heavy industry will be adjusted to 30: 70, and the proportion of export-oriented economy will increase greatly.

Industrial pfer will also promote the great pfer of rural labor force and speed up the process of urbanization.

"We choose Yinchuan, that is, the sales market of 6 million people, and the position of Ningxia's opening to the West."

Xu Yu, director of Yinchuan Sijiqing International Garment City Project Director, said that because Ningxia is an important node on the new Silk Road and an inland open port, the prospect is very broad.

"my factory in Yinchuan mainly sells Muslim women's clothing, and Yinchuan's foreign market rarely involves.

Yinchuan Sijiqing electricity supplier will provide us with a leading platform in Northwest China, plus warehousing, logistics, marketing and other supporting facilities to help form a nationwide electricity supplier network.

Mr. Zhang, director of a clothing company in Yinchuan, said.

Guangzhou world trade clothing City: Liuhua business circle will be upgraded soon.

to undertake the important project of upgrading the garment market in Guangzhou, in promoting the pformation process from traditional industries to modernization, specialization, branding and creative industries, the overall planning and project advantages of Guangzhou world trade dress city are unparalleled. The 280 thousand square meter large volume one-stop fashion "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a "purchasing base has become a new landmark in Liuhua business circle. It is a large-scale clothing trade complex integrating product exhibition, brand exhibition, R & D design, industry communication, business logistics, business office and trend publishing.

At present, the construction and development of China's clothing market has experienced the pformation and upgrading of P. To realize the pformation of the emerging garment market and enable it to gradually move to ZTE, and then to realize the overall pformation and upgrading of the garment professional market are of great importance to the development of the textile and garment industry.

Under the background of such industry, Guangzhou world trade dress city came into being. As the benchmark market for the pformation and upgrading of Liuhua business circle, the world trade center has become the focus of attention by the core business location, professional operation team, multi-channel platform and innovative business philosophy.

at the beginning of 2014, the executive meeting of the Guangzhou municipal government deliberated and adopted in principle the implementation opinions of Guangzhou on promoting the pformation and upgrading of specialized wholesale markets. The implementation opinions formulated relevant tasks, and intensified efforts to promote the application of e-commerce.

To this end, Guangzhou world trade clothing city pioneered the global fashion brand direct sales center, clothing and apparel brand exhibition and Trade Center, super outdoor theme Art Plaza, international trend information synchronization release center, clothing creative design exchange center, global fashion news media communication center, WTO standard commercial operation platform and other core functions, forming a polymerization linkage effect.

Create a one-stop innovative business model of R & D, design, procurement, display and trade, and become a flagship project to enhance the commercial form of Liuhua business circle.

"P >" whole industry chain "business model has been unanimously praised by businessmen. Many merchants have moved their corporate headquarters to Guangzhou world trade clothing city, and the cluster effect of" headquarters economy "has been highlighted.