How Should The "Electric Business" Road Of Traditional Textile Enterprises Go?

Here world clothing shoes The Xiaobian of the hat net is introduced to Rugao. Spin Traditional enterprise's "electricity supplier" road.

With the rise of online shopping, many traditional industries are competing for e-commerce. Located in Jiang'an Town, the old towel production enterprise, "Yi Tian Shi" Textile Co., Ltd., has started online stores in Tmall, Jingdong, No.1 and other famous e-commerce platforms since 2011, and started online retailing.

At the time of Yi Tian textile, the reporter of the electronic business delivery area saw that the towels with different patterns, colors and specifications were arranged on the shelf, and the shipper placed them in the conveyor belt according to the corresponding products. Four or five workers were busy sorting and bagging the towels on the conveyor belt. Wang Yun, director of the electricity delivery area, told reporters that although summer belongs to the off-season, there will be hundreds of shipments per day. "We used to do all this in Jiangsu, Zhejiang and Shanghai, and now they are basically all over the country."

It's on the two floor. Online retailers The operation Department is busy with online transactions, and in the voice of "-" - "-", the printer spit out a courier list. Gu Jianfeng, director of the operation Department, pointed out to the reporters, pointing to the network transaction interface: "from the overall data, the whole e-commerce platform's trading volume is about ten thousand yuan a day. If we encounter" double eleven "and" Juhuasuan "sales promotion activities, the order volume will be more than five hundred thousand.

Yi Tian Shi sells small towel on the textile network, which can create nearly 10 million yuan of sales a year. Such achievements are closely related to their accuracy in the domestic market. The cute little animal modeling and the beautiful color matching make the reporters have a new understanding of towels. "Like this set of products, we first exported to the United States, and we need to make one or two million sets a year. We launched this product in the electricity supplier, which is greatly welcomed, especially for families with small children, towels and shapes, especially children."

In the view of general manager Zhu Xiaohui, towels are not only daily necessities, but also the pursuit of quality of life and the quality of life. Towels' quality can reflect users' attitude towards life. "Each towel of our country has exceeded the export standard for the domestic electricity supplier, and there may be two of the thousand products in the export. This is also within the acceptable standard range, but the electricity supplier is not the same. As a customer to one to one service, for the customers, a defective product will mean a one hundred percent defective rate." Almost harsh demands make Yi Tian textile go smoothly in the field of electronic commerce. "Domestic demand for textiles is no longer a convenience, but a cheaper one now pays more attention to quality brands. The same is true for e-commerce. In the past few years, the electricity supplier is cheap. Now the electricity supplier pays more attention to the development of brand quality. To catch customers, we must improve the quality of products. This kind of electricity supplier concept has won good reputation and won the domestic market at the same time. It has also forced the improvement of its product quality to kill two birds with one stone.

In fact, whether our enterprises are doing business or doing foreign trade, they will put the quality of products first. Zhu Xiaohui summed up this way. He has full confidence in the development plan of enterprises: "we have also registered a new brand, and have registered many patents on this brand. Exit Products, in the future market, we will open up a new world in the field of towels.