Women's Shoes Cost More Than Four Times The Cost Of Hongkong.

Two consecutive years of rise, or up to 25%, "raise prices to protect profits" into the underlying rules of pricing. "New women's shoes have gone up again! Basically, I can't buy a single shoe less than 600 yuan this year. " Spring is approaching, a lot of new women's shoes have been listed, but a lot of careful women find that the price of women's shoes has risen this year. According to industry sources, in the past few years, the price of Shanghai's domestic brand shoes is cheaper than that of Hongkong, and the price of Shanghai this year is higher than that of Hongkong. Many brand related officials in an interview with reporters said that the price increase of raw materials and the improvement of shoemaking process are the main reasons for the rise in prices. There are also people familiar with the matter, pointing out that since last year's promotional war intensified, brand profits plummeted, and "raising prices to protect profits" became the underlying rules of many brands in pricing this year. Buying a pair of shoes costs 20% wages. "What happened to the price of shoes?" Recently, such a post has triggered many netizens' heated discussions. A netizen in Shanghai said that around 500 yuan of shoes had been everywhere, and now it has risen to 800 yuan to $9 million, and even a lot of them are close to 2000 yuan. Miss Li, a white-collar worker, is a "senior fan" of a woman's brand shoes. She told reporters that because the shoes of the same brand are bought every year, they can feel the price changes. In 2007, the price of the brand's pair of basic leather shoes was 598 yuan, up to 678 yuan last year, and this year has become 758 yuan. Although only a few dozen yuan a year, but in recent years, the increase has reached about 25%. "Even if you pay 5000 yuan, you'll spend 20% on a pair of shoes." Netizens "Feifei" said that if these shoes do not discount, they certainly will not buy. Reporters visited Shanghai's major women's shoes brand counters and found that the price of new women's shoes this year went up by 2. Among them, the price of high priced shoes changed little, and the starting price of the entry price increased. Fed sales staff said that last spring and summer, the price of single shoes was 600 yuan, but the price of single shoes this year is basically over 700 yuan. Sales staff of Joy&Peace revealed that the price range of the brand shoes this year ranged from 750 yuan to 898 yuan. In the past year, 600 odd shoes were not available this year. Another brand of women's shoes StellaLuna launched this year, the price of women's shoes jumped to 1000 yuan. Hongkong price tag is lower than Shanghai's about 40 yuan. "These domestic women's shoes are more expensive than Hongkong!" An industry insider told reporters that in the past, because of the large sales volume of domestic women's shoes in the mainland and the low freight charges, they had always been cheaper than Hongkong. But since last year, the price of these domestic women's shoes in mainland China has been higher than that in Hongkong. Mr. Wang, a senior Hongkong purchasing agent, told reporters that in the past, most of them were asked to buy cosmetics and luxury goods from Hongkong, but recently there were many "blood brothers" who bought him some domestic brand shoes, which surprised him. Yesterday, the reporter made a telephone inquiry to Hongkong's Staccato, Millie 's, Joy&Peace and LeSaunda ladies' shoes counters. In addition to the price tag of some shoes, the price of several women's shoes in the counter in Hongkong is less than the price of the Shanghai counter, which is about 40 yuan. What is the reason for the collective price rise of women's shoes? Almost all the brands interviewed said that the increase in leather raw materials and labor costs were the main reasons. "In the year before last, when we ordered leather, the price was up about 20% compared with the previous year, and at the beginning of last year, the price had gone up by 20%." A supplier who declined to be named told reporters that the price of raw materials such as petroleum increased, making the production cost of leather shoes increased a lot, and only by raising the price of new products to balance the cost. Besides, the price rise of women's shoes is also related to the trend of the two seasons. Miss Chen, designer of a woman's shoes brand, told reporters that leather shoes with metallic colors were popular in the past two years. The subsequent processing technology of leather is more complicated and the cost is also raised. "Special leather materials such as snake skin and fish skin are very popular this year. These raw materials are rare, and the shoes that use these materials will naturally be higher on the price." Xie shoes, who is responsible for the brand of a woman's shoes, said that many changes in the design of women's shoes, and a slight change in accessories and materials will increase the extra cost. People familiar with the matter said that the selling price was 4 times more than the cost. However, an insider told reporters that the reasons for the rise in women's shoes are not just that. In fact, although women's shoes are not a profiteering industry, the cost is not too high. The cost of women's shoes with good material and quality is about 100 yuan to 200 yuan. Now the reason is that they sell 800 yuan to 900 yuan or even more, to a large extent, in order to cater for the promotion of shopping malls. According to the person familiar with the matter, the sales promotion of the mall is now ahead of schedule, and the consumers are "no discount, no buy". So this year, many new products begin to discount on the top of the new products, plus the brand will give the shopping mall a deduction, and the profits will drop sharply. In order to guarantee the interests, the price is naturally high, so even if the discount sales promotion, it can ensure that the profits will not be lost. On the other hand, shopping malls also encourage brand labels to pay high prices, so that the revenue will also rise. "Now, all brands have also formed a tacit understanding. You raise prices, I also raise prices, prices remain at the same level, anyway, we have money to make money." A brand dealer revealed. More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan