Faced With The Crisis, China'S Shoe Companies Should Rely On Efficiency And Intelligence.

To reduce costs, we must enhance efficiency. The current situation of shoemaking industry is grim, especially the cost increase, but the export price increases little. At present, this situation is the process of game between exporters and purchasers. Chinese enterprises are bound to raise their prices when the cost is rising and enterprises can not digest. Buyers must be reluctant to raise prices. They must also find other ways, but it is hard to find other ways. Even if they find them, they are limited and temporary, because no one country in the world can replace the footwear industry regulated by China. For example, at the present stage, when processing enterprises and purchasing enterprises compete with each other and compete with each other, the processing enterprises will not survive without raising prices. How to improve itself is also a need for upgrading and upgrading. This requires a process, one of which is to improve efficiency. For BELLE, the so-called "efficiency" is: 1 workshops, 110 meters long, 18 meters wide, the total area is 1980 square meters, the summer staff has 400-420 people, the winter has 450-470 people, the management staff altogether is two bottom directors, two department heads, a quality inspector, a production planner, plus a cleaner, the output of one year, 750 thousand pairs of shoes, is from the open to the expected. Product packaging, sales to the cabinet, you can go to the ratio of efficiency. Efficiency improvement is an important means to curb the rise of costs, and it depends on management. To solve the shortage of labour, we need wisdom. China's labor shortage is a fact, but is there really a shortage of labor in China? The shortage is caused by the specific employment patterns in China and the specific regional differences in China. The employment of Chinese enterprises is characterized by their employment elsewhere. For example, the Sichuan people did not work in Sichuan, while they worked in Shenzhen. There was a big gap between Sichuan and Shenzhen's living standards. What did these two superposition result? The result is that China's employment is always 18 to 30 years old, and the employment mode can not be used by 30-50 years old people. The worker came to the age of 18, went to 22 or 23 years old, wanted to get married, and came back after she got married. She had to give birth, and she went back. When the child was one or two years old, she came again, and when the child went to school, she went back and never came again. Why? Because she could not settle in Shenzhen, she could only go back. China has a large number of 30-50 year old laborers who do not make use of them. If these workers are included, there is no shortage of labour in China. That depends on our wisdom. How can we find a way to use 30 or 50 year old workers? This will test the wisdom of managers and managers. This involves the whole business process, production process, process and reengineering process of the company. If you can't rebuild it, you can't use this age group employee, you will have to rob the 18-30 year old employee, and grab the result that will cost you more and more. If we want to make a big market, we must strengthen R & D. At present, China's footwear industry has an excess production capacity, and quite a few shoemaking enterprises have short-sighted behavior. Enterprises do not pay much attention to scientific research, development and design. They often process or imitate each other and plagiarize. They seldom invest the necessary funds to research and develop products, and seldom devote time and energy to market research and analysis. This situation leads to problems such as poor information in the market, lagging behind in product design, single color and variety, and poor comfort, resulting in the grade can not be promoted and the price can not be sold, which is always lingering in the middle and low market. In the footwear industry, a more challenging task is to establish its own R & D capability. If we can cultivate our brand operation ability, it is important whether enterprises can establish the management ability of the entire sales network. If so, we should do the Chinese market. Because the Chinese market is very large, we can also win a cake in this big market. More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan