Eight Trends In The Development Of China'S Footwear Industry In The Year Of Crisis

China's footwear industry is still suffering in the harsh winter, and the spring of 2009 has not really come yet.

It is a common problem for entrepreneurs to consider the situation and assess the situation. We can win the best when we understand the general trend of the situation. In view of the world economic structure and the development of the footwear industry, there will be great changes in China's footwear industry in 2009. These trends may be the pulse of adjusting ourselves to the changing circumstances and achieving healthy development.

First, the market concentration is even higher.

Under the influence of a series of factors, such as RMB appreciation, raw material and labor costs rising and financial crisis, the depth of competition has enhanced the brand concentration of Chinese footwear industry, and a large number of small brands will be eliminated in this round of economic recession.

Two, the market competition will be even more tragic.

It is not too bad to describe the competition situation in 2009. As a daily consumer goods, the decline of consumer confidence is the biggest blow in the market. And foreign trade enterprises entering the domestic market once again exacerbated the market competition.

No one wants to be eliminated in the shuffle. No matter business or enterprise, they will give the greatest benefit to exchange for the market, and the market competition will inevitably intensify.

Three, the competitive advantage of brand enterprises is more obvious.

In a market environment where consumer confidence is low, each brand has to "keep up with" consumers in the form of price cuts and special sales. It can not afford to buy or buy brands. Now consumers can also have the opportunity to choose. The uncertainty of economic environment changes has broken the pattern of consumption, and the advantages of brand enterprises are increasingly reflected.

Four, innovation is the key to breakout.

Market competition caused by consumer confidence has once again led entrepreneurs to think about breakout strategies, and innovation is the only option.

Whether it is technological innovation or marketing strategy innovation, in order to survive, 2009 will be a year of innovation.

Five, functional health products become the biggest consumption trend.

With the improvement of living standards and the popularization of leisure lifestyle, consumers have paid more attention to health and comfort when choosing products. At the same time, enterprises have accumulated a number of patents and functional products through research and innovation in recent years. In this competitive market environment, enterprises want to introduce their own competitive weapons. Therefore, functional health shoes will become popular in 2009.

Six, more luxury brands enter the market.

The major consumer markets in the world, including the United States, Europe and Japan, have seen a major recession. Luxury brands have lost their main consumption positions for a while.

Although China also has great influence in this crisis, the total consumption of China and the wealth state of Chinese wealth have not caused a great impact. Luxury brands will focus on the fierce battle in the Chinese market.

Seven, fine production will become an upgrade of China's footwear industry once again.

In the early 90s of last century, due to the large-scale introduction of production lines, China had ushered in a prosperous period of scale expansion and technological upgrading.

Now, the development of Chinese shoe industry has entered a new stage of development, and the market competition has put forward higher technical and cost requirements. It is impossible for manufacturing enterprises to turn into brand type and research style overnight.

The only way out is to increase production capacity through meticulous production and enhance profitability and brand premium.

Eight, corporate profits will generally shrink and scale investment will be reduced.

With the overall impact of the macro environment, the purchasing power of consumers will decline. In the first half of 2009, the footwear industry will be dismal. Businesses will have to carry out hemorrhagic promotions in order to protect sales, and corporate profits will generally shrink.

And intelligent enterprises will temporarily abandon model investment and turn to rescue and break the market.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan