The Advantages And Disadvantages Of Community Convenience Stores

Currently in Hangzhou The emerging innovation model is not invented by itself. The largest O2O business in the UK, Argos, has mature models to learn from. It integrates the three business models of "catalog sales +B2C+O2O", that is, consumers can choose goods to purchase directly from the backstage warehouse through the catalog book, or use mobile terminals to place online orders to shop for self payment or delivery. At present, Argos has covered more than 2/3 households in the UK.

For the traditional community convenience store "face change", the industry also analyzed the advantages and disadvantages. First, because of geography. limit It is very difficult for community shops to break through regional bottlenecks and attract new customers. If we want to break through such limitations, we must get through the physical stores and e-commerce, weaken the regional boundaries with the Internet space, and expand the sales platform from the reality to the network.

Secondly, the consumption mode of B2C and O2O can create new profit points for convenience stores. The traditional convenience stores focus on physical consumption, while the B2C and O2O mode can expand the scope of convenience stores beyond physical objects. consumption Besides the service industry, such as voucher payment, discount coupon payment, etc.

Third, through e-commerce platform, we can make full use of big data management technology to provide necessary data support for business activities, so as to help community convenience stores better grasp changes in supply and demand, provide consumers with the most popular products, further improve services, and enable small stores to achieve intelligent management.

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"If you define a strict convenience store format, hey, you can't even get a standard." WOWO convenient chairman Tang Yaohua told our reporter. In Tang Yaohua's view, the convenience store can meet the requirements of at least three indicators: first, 24 hours of business; secondly, fresh food sales; finally, open shelves display. But hey, customer convenience stores do not meet any of them.

HSF Hakka is born in a way of subverting tradition. However, the neglect of traditional business logic makes it fall into an awkward position.

"If we regard Hakka as a convenience store, it has no basic convenience store functions, no convenient shopping, orders for a long time, or even thirsty for a bottle of water. But if you think of it as an online shopping platform, consumers can sit at home or work in an office without having to go to a physical store and go shopping online. An electronic business practitioner said.

On the other hand, one of the purposes of hacker's birth is to solve the last mile problem of express delivery and become a customer's self promotion point or express delivery network. However, a courier industry said that SF's use of "Hey guest" as a self mentioning point is not significant. In recent years, "three links and one access" have spoiled consumers, basically waiting for delivery. The probability of self extraction is small, even if there are needs in this area, you can also work with convenience stores to solve them. In this case, it is meaningless to set up a self raising point, which means more than one process. "