Exclusive Analysis Of The Crisis Behind Wenzhou'S Clothing Industry

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< p > in Wenzhou, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > chamber of Commerce, vice president of industry and commerce, Zhejiang, Zheng Chenai, "a" target= "_blank" href= "_blank". "Clothing Co., Ltd." chairman of the board of directors, "there is a certain problem in the pformation and upgrading of garment industry.

Many of these projects, such as pition to clean energy and shipbuilding, are administrative rigid rules that ultimately interfere with the market.

Enterprises should do something that they can do, not risk free pformation.

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< p > according to the twenty-first Century economic report, Xu Yunxu, the chairman of Wenzhou tengxu dress, is undoubtedly one of the most eye-catching people in a series of "boss's go" events in Fujian and Zhejiang clothing industry.

From the business woman to the police for a reward, Xu Yunxu's more than three months of ups and downs in Wenzhou and even Zhejiang business circle caused ripples.

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< p > in early August, the Wenzhou Municipal Public Security Bureau issued a circular that the police reward Xu Yunxu and his mother Pan Yinmei for absconding with the export tax rebate case. Each person assists 1 people to award 10 thousand to 30 thousand yuan.

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< p > in addition, because of the huge loss of shipbuilding industry before cross border operation, Zhuang Ji clothing had to take the lead of the government to find a listed company, 002193.SZ, from Shandong to purchase its clothing business from outside.

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"P", according to the twenty-first Century economic reporter on the spot interview to understand, similar to the above situation is not a solitary example, several famous clothing enterprises in Wenzhou have been killed more than a line, wind and rain.

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< p > "Wenzhou's famous clothing and system" a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the collapse of enterprises will be more in the back.

A local senior businessman in Wenzhou told reporters directly.

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< p > as one of the pillars of Wenzhou's real economy, the apparel industry has been in great danger since its entry into 2014. Many well-known local enterprises have been involved in the negative news. The old clothing industry is experiencing severe shocks.

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Less than P, the outside world has attributed the current situation of Wenzhou's clothing industry to the lack of industrial upgrading and the backward concept of business owners.

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< p > however, a reporter's visit found that there is also a deviation between the internal micro level of Wenzhou's clothing industry and the direction of macro policy guidance.

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Zheng Chenai, chairman of the Wenzhou clothing trade association, vice president of the Federation of industry and commerce, and chairman of Zhejiang apparel company limited, P, said in an interview with the twenty-first Century economic report, "there are some problems in the policy of local government in the pformation and upgrading of garment industry.

Many of these projects, such as pition to clean energy and shipbuilding, are administrative rigid rules that ultimately interfere with the market.

Enterprises should do something that they can do, not risk free pformation.

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< p > < strong > behind the sacking: the loss of grassroots Entrepreneurs: < /strong > /p >

Xu Yunxu, a woman entrepreneur who is good at personal dress and is good at shuttling in the commercial circles in Wenzhou, has always attracted much attention.

Due to his humble origins and the special aura of women's identity, Xu Yunxu and her tengxu dress have been regarded as legendary enterprises in Wenzhou's clothing industry.

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< p > this also makes the image of a beautiful businesswoman more dramatic in the final collapse.

In May of this year, the news of "chairman of Wenzhou tengxu Garments Co., Ltd. lost contact" was in a great uproar. After being confirmed by the Wenzhou Municipal Public Security Bureau, Xu Yunxu was put on file for investigation on suspicion of export tax rebate. The joint investigation department and the tax department set up a task force to investigate the matter.

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In P > August 1st, the qualitative nature of events was further clarifying.

The Wenzhou Public Security Bureau issued a reward notice for its mother and daughter on its official micro-blog: "recently, the Wenzhou Municipal Public Security Bureau is investigating a fraudulent export tax rebate case. The amount of money involved is huge. The main suspect Xu Yunxu and Pan Yinmei absconded after the crime.

Xu Yunxu, a woman born in 1974 in Wenzhou, may be pregnant for 6-7 months.

Pan Yinmei, female, was born in 1952, in downtown Wenzhou.

Each clue will be awarded to 1 people for 10 thousand to 30 thousand yuan reward.

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< p > the police have not seen many employers who absconded with economic cases.

Xu Yunxu, a senior veteran familiar with tengxu group, told the economic news reporters in twenty-first Century that the tax problems of others may not be false, but the more massive capital chain crisis behind them is the core reason for this series of events.

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Xu Yunxu's tengxu dress was established in 1993. At that time, it was only ordinary a target= "_blank" href= "http://www.91se91.com/" > textile < /a > female worker status and hardly had any industrial experience. She succeeded in making the small workshop company step by step to Wenzhou's large scale clothing famous enterprise.

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"P" is similar to many loco garment enterprises in Wenzhou. Tengxu dress is also an export-oriented clothing enterprise integrating design, development, production and marketing, and has the right to import and export.

Public information shows that tengxu Industrial Park has a total land area of 75 mu, fixed assets of 320 million yuan, and annual output value of 350 million yuan, with more than 1200 employees.

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< p > "because of the industrial foundation and various historical reasons, a group of garment industry managers like Xu Yunxu, who started from scratch and experienced in industrial management, quickly occupied the traditional industries in Wenzhou.

The early low price competition has given the enterprises the fertile soil for development, and the enterprises left behind after twenty-first Century have basically been small.

However, entrepreneurs' management ability and industrial vision have not improved significantly over time.

The foregoing senior personage analysis thinks.

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< p > in his view, Xu Yunxu and her group of Wenzhou grassroots entrepreneurs lost their judgment because of the brief outbreak of financial lending years ago. They have been dragged down into real estate investment and expanded investment, which has directly affected the development of enterprises nowadays.

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< p > 2008, the central four trillion investment plan has greatly stimulated the cities and towns such as Wenzhou and Ningbo. The continuous expansion of the real estate market has given birth to the famous Wenzhou real estate group. It has also made many Wenzhou industrialist who have nothing to do with real estate investment to draw blood from the enterprises.

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< p > "with Xu Yunxu's ability, in terms of enterprise management and investment, the size of the original tengxu dress is already its limit.

When local loans broke out suddenly, banks came to hope that enterprises would invest in loans. Entrepreneurs like Xu Yunxu almost had a "night boom" and had no money to know where to invest, and heard that real estate was the easiest way to make quick money.

The person familiar with the matter told the economic news reporters twenty-first Century, "at least 20%-30% companies are involved in real estate investment."

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< p >, after witnessing the cross border investment of many garment enterprises in the chamber of Commerce, and being deeply negative and progressive and operating difficulties, Zheng Chenai told reporters that today's Wenzhou clothing enterprises have received a painful lesson.

"Most entrepreneurs in the past think that real estate is not risky, and after this major setback, they are afraid to make any further investment."

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< p > < strong > Transformation: difficulties in diversification: /strong > /p >

< p > in addition to the lack of risk control consciousness of operators and the idea of multiplying operation to subsidize the main industry and low gross profit, in fact, the garment industry in Wenzhou has suffered serious blood loss.

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< p > the sharp rise in the cost of employment caused by the disappearance of the demographic dividend has made Wenzhou's already fairly modest profits in the clothing industry become thinner.

Zheng Chenai told the twenty-first Century economic news reporter that before 2008, the average annual salary of a labor force in Wenzhou's clothing market was only twenty-five thousand, which has now doubled to fifty thousand and six years.

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< p > "the increase of the cost of five hundred workers can consume about ten million of the company's profits, while the employees of larger enterprises are at the level of 1000 people, which brings great pressure to the enterprises."

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At the same time, it seems that it is difficult to improve the profit of P.

Observers pointed out that the simple marketing pformation brought about a rise in price behavior, which had little effect in the globalized buyer's market, and hoped to bring returns through upgrading the design and research, and also had to bear the huge cost in the early stage and consider the risk factors in the later stage. The managers of small and medium-sized enterprises face various contradictions.

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< p > "now Wenzhou's clothing enterprises are trying to improve their efficiency and cost management.

Some enterprises choose to reduce employment and replace them with machines to reduce costs; others do some scientific and technological applications through training, and do everything possible to reduce labor costs.

Zheng Chenai said.

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< p > at this time, great temptation of pformation appeared before the clothing owners.

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< p > in the second half of 2013, Wenzhou issued a number of opinions on the support of distributed photovoltaic generation with the meaning of "vane". It is clear that "the total installed capacity of distributed photovoltaic power generation in Wenzhou will be more than 800 MW by 2015, and the Wenzhou economic and Technological Development Zone and Ruian Economic Development Zone will be completed before the end of October."

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On the basis of policies at the national level and Zhejiang level, Wenzhou also said it would subsidize additional electricity subsidies. P

All photovoltaic enterprises registered in Wenzhou will receive a subsidy of 0.1-0.2 yuan per kilowatt hour of electricity in Wenzhou according to their annual generating capacity, which is equivalent to guaranteeing the basic profit and loss in the new generation of photovoltaic power generation projects in Wenzhou.

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By P, many traditional enterprises began to pform into clean energy.

It has caused great heated debate outside.

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< p > < strong > Chuang Ji "shipbuilding": ten years, Nan Ke Yi Meng < /strong > < /p >

< p > the same happened in Wenzhou's "shipbuilding fever".

Compared with the traditional shipbuilding heavy manufacturing cities in Ningbo and Taizhou, Zhejiang's shipbuilding resources are not outstanding.

With the frequent pformation of government departments in the pformation of shipbuilding "spring breeze", many clothing and small commodity manufacturing enterprises scramble to enter this completely unfamiliar field.

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"P", which once used to make a large suit of Zhuang clothing, is a typical example.

The clothing of Zhuang Ji, founded in 2004, has always been dominated by clothing as its core.

Clothing business once made it the top 500 Chinese private enterprises and the "ten major influential brands of Chinese clothing [2.70% funds research" and other awards.

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Less than P, but from ten years ago, Chuang Ji's ambitions extended to the outside world and became more diversified in the non related fields.

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In 2004 P, Chuang Ji invested in the Chuang Ji shipping industry. The company registered capital of 300 million yuan, with a total investment of 1 billion 272 million yuan (total liabilities accounted for 1 billion yuan).

In the early days of the founding of the people's Republic of China, the shipbuilding business brought Zhuang Ji a short glory. The order of two 82 thousand ton bulk carriers settled in Zhuang Ji, which is also the largest tonnage ship in the history of shipbuilding in Wenzhou.

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< p > however, the shipbuilding industry with huge capital demand is far from the investment and stable clothing industry. In 2008, when the economic crisis hit Wenzhou, Chuang Ji was in an unprecedented predicament.

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Under the heavy pressure of shipowners abandoning ships and bank loans, the main garment industry simply can not rescue the new shipbuilding industry. By the end of 2012, Chuang Ji clothing was on the verge of collapse and was exposed to 30 billion guarantee circles.

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P, a local industrial source in Wenzhou, said: "the government does not want to see such a" tycoon "pformation tycoon go bankrupt. Therefore, it has sought out many people who are seeking the offer, and eventually Shandong will be ready to appear in good time.

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< p > August 30, 2013, a clothing company named "Wenzhou Chuang Ji Garments Co., Ltd." was established. Jining Ruyi Investment Co., Ltd. and Chuang Ji Group invested 51% and 49% respectively.

The legal representative is Qiu Yafu, chairman and President of Ruyi group, and Shandong Ruyi chairman, Shandong.

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< p > according to the latest news obtained by the economic news reporters in twenty-first Century, the banks that have already been sent to the Bank of communications have been handed over to several banks by the Bank of communications [0.23% capital research and so on. The bank has directly injected the funds to the ship's contractors.

After the ship was built, it was auctioned off at a super low price, and the price was even lower than the market price by one to eighty percent off.

The machinery and plant of Chuang Ji shipbuilding itself has been auctioned off. After digesting the batch of orders that were blindly invested, the shipbuilding industry will be totally removed from Chuang Ji.

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< p > < strong > Industrial Upgrading: environmental requirements and insufficient power < /strong > < /p >

Below P, blind investment and crazy expansion hide the future of Wenzhou's clothing industry.

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< p > in fact, the slogan of industrial upgrading in Wenzhou garment industry can be traced back to ten years ago.

But today, the middle and low end of the industrial structure of design and processing does not seem to have been fundamentally reversed.

No matter whether the official version or the folk version is upgraded, there are few successes.

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< p > 2010, Wenzhou garment industry pformation and upgrading plan announced.

In this industry remolding plan with high hopes, the government has promised to set up a special fund for the development of clothing industry and increase financial support for the development of the garment industry.

At the same time, "we will also set up a promotion group consisting of the deputy mayor, head of the group, the Department of development, trade, science and technology, foreign trade, industry and commerce, and the head of the clothing trade association."

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< p > 2012, the "Wenzhou garment development platform" was officially launched by the Wenzhou clothing trade association and Wenzhou tengxu dress. The total investment of 150 million yuan and the total construction area of more than 30 thousand square meters were designed to pform and upgrade the garment industry by integrating resources into a semi official nature.

At that time, more than 180 enterprises were designed, mainly for the upstream and downstream enterprises of the Wenzhou apparel industry chain.

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< p > the vision of the platform is very beautiful. "Through 3 to 5 years of efforts, we will integrate 2 to 3 large garment enterprises with an annual output value of over 1 billion yuan, cultivate 5 virtual garment enterprises, introduce or establish high-end clothing R & D institutions, create famous brands in China, export famous brands in China, well-known trademarks in China, strive to build world famous brands, and the total economic output will exceed 50 billion yuan."

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< p > however, more than two years later, apart from the bustle of the establishment, there is no news of Wenzhou's clothing development platform.

One of the setters, tengxu's clothing, was also caught up in the dilemma of master's running events.

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< p > in Zheng Chen AI's view, it is very difficult for Wenzhou traditional clothing enterprises to pursue industrial upgrading.

"Transformation and upgrading tend to be long and risky.

In the past few years, the mutual guarantee of Wenzhou financial circles is serious. If we want to do this by high interest loans, the risk will be magnified.

And the longer the cycle, the heavier the interest burden.

The current financial situation makes industrial upgrading difficult.

Although enterprises know how to turn, they lack funds. "

He further told reporters in the twenty-first Century economic report that most enterprises in Wenzhou's industrial sector are in the short run or unprofitable for a long time.

From the perspective of pformation and upgrading, the successful cases of foreign counterparts are to maintain low interest environment support during the period.

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"P >" in Wenzhou, on the one hand, the market forces you to pform and upgrade, and the confidence in pformation and upgrading is not enough.

No turning, no turning.

It has led to the upgrading of Wenzhou's garment industry all the time.

Zheng Chenai said.

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This year, the Wenzhou municipal government introduced the 2014 edition of the "51 industry promotion and upgrading project". The industrial upgrading of the garment industry was mainly planned as "the leading brands of high-end suits, business casual wear, fashionable women's wear and fashionable children's clothing", which are the main products of the p industry.

To create "China's clothing brand center city", the layout of the city fashion clothing center, modern garment production base, and modern garment accessories production base "a nuclear leading North and South expansion".

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"P > mass elimination is imperative. However, Zheng Chenai still has confidence in Wenzhou's garment industry after the labor pains.

"High quality enterprises still account for the majority. More than 70% of the enterprises have their merits in terms of team strength, channel resources and brand value, and have the strength to continue to develop.

Once we get out of the current financial difficulties, there is hope for the adjustment of the direction.

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