Domestic Demand For Terminal Market Is Sluggish And Clothing Consumption Is Sluggish.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201408/19/20140819111816.JPG "/" < < > >

< p > < strong > consumption market is relatively low. < /strong > < /p >

< p > reporter has learned that due to the decline of domestic economic growth in 2013, the consumer information index has dropped. < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > consumer market performance is relatively low.

In 2013, the retail sales of clothing category above the limit were 817 billion 980 million yuan, an increase of 11.50% over the previous year, down 6.20 percentage points from the previous year.

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< p > > China a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Import and Export Chamber of Commerce chose 14 clothing companies listed in the interbank bond market and issued shares of A shares as samples. Statistics showed that 14 companies in 2013 earned 34 billion 99 million yuan, down 0.03% compared with 2012, and at the end of 2013, the stock scale was 12 billion 178 million yuan, an increase of 0.03% over 2012.

The income of sample clothing enterprises fell for the first time in 2013 after many years of rising, while the stock kept a slight upward trend after the sharp rise in 2011, reaching 17 billion 340 million yuan at the end of the first quarter of 2014, the highest value in the past 6 years.

In addition, from 2006 to now, the average stock turnover rate of Sample Firms has declined in fluctuation, the largest decrease in nearly 3 years, and the lowest in 6 years in 2013, 2.25 times.

On the whole, the industry is still in the peak period of inventory. Most enterprises are still in the critical stage of inventory elimination except for some enterprises going to inventory.

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< p > in addition, according to the relevant personnel of the China Textile Import and Export Chamber of Commerce, in recent years, the inventory turnover rate of the sample enterprises has been decreasing, and the performance of each enterprise has shown a certain differentiation: in 2013, the inventory of a target= "_blank" href= "http://www.91se91.com/" > dress < / a > and Semir clothing decreased by 21.25% and 15.02% respectively, and the inventory turnover rate was 2.44 times and 4.70 times respectively, which was the higher value in the industry.

The stock in 2013 and the stock in 2013 increased by 45.03% and 6.02%, respectively. The inventory turnover rate was 0.77 times and 0.93 times respectively, which was the lower value in the industry.

Although the income of Hong Kong Group rose considerably, the income of real estate accounted for 54.05%, and its overall inventory turnover level was relatively low.

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< p > < strong > supply increase pushed up inventory < /strong > /p >

< p > the industry believes that the demand for the terminal market is low and the supply continues to increase, making the inventory of the apparel industry high.

It is understood that in the first quarter of 2014, GDP grew by 7.36% year-on-year, the lowest value in the past years, and the consumer confidence index has also been declining. Meanwhile, the growth of retail sales of garment enterprises above designated size has also been decreasing since 2010.

From the needs of the international market, the financial crisis and the European debt crisis have made the European and American economies continue to be weak, and the growth rate of China's clothing exports has continued to decline.

From the supply point of view, the clothing output in China has reached more than 20 billion per year since 2007, showing a growing trend.

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< p > reporter has learned that in the traditional clothing market, the shop oriented clothing industry is facing not only the rise of rent cost, but also the rise of manual wages.

The consumer price index of clothing for residents increased year-on-year and the price index of Chinese women's clothing, which was founded in 2012, has maintained a high level since 2012 and maintained a trend of rising volatility.

The rise of clothing prices in traditional shops has prompted some consumers to turn to online shopping.

Since 2008, China's apparel online shopping has developed rapidly. The volume of clothing online shopping has risen from 18 billion 70 million yuan in 2008 to 429 billion yuan in 2013, and the annual compound growth rate has reached 1.89 times. In 2013, the amount of clothing online shopping accounts for about 23.19% of the online shopping market in that year, accounting for 52.26% of the total retail sales.

The rapid development of e-commerce has brought great changes to consumers' consumption habits, consumption patterns and consumption concepts, which has brought a great impact on the traditional clothing industry.

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