Tianlun Tian 2014 Autumn And Winter Retail Training Camp Is A Success.

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The Xiaobian of the hat net introduced the Tianlun Tian 2014 autumn and winter training camp successfully.

In August 15, 2014, with the end of Tianlun Tian 2015 spring and summer new product order meeting, Tianlun day 2014 autumn and winter retail training camp was also successful. So far, the Tianlun Tian retail training camp has gone through nine sessions. This means that the Tianlun Tian retail training camp has become a regular project of headquarters for terminal retail training, and has become a powerful channel for communication between headquarters and front-line salesmen, and a powerful way to enhance the sales ability of brand terminals.

The retail training camp takes "winning the terminal" as the theme, and aims to return the market competition to the sales terminal and return to the consumers.

By building a positive and enterprising, Tianlun Tian retail elite team, we should strengthen team spirit.

The product's professional cognition, the use of retail knowledge, and the operation and management of promotional activities such as promotions, carry out the brand concept of Tianlun Tian's "challenging life and adhering to dreams" and the brand spirit of "going forward".

Nearly 100 retail managers and supervisors from all over the country took part in the training. Tianlun headquarters retail management center, commodity management center and space engineering department preached the knowledge of brand promotion, products, display and space standards.

From the two aspects of product knowledge and commodity operation, improve terminal commodity management.

Terminal commodity management is a dynamic process. In this training camp, we mainly focus on product knowledge and commodity operation to improve commodity management in two aspects.

Outdoor products have the commonality of general shoes and clothing products, and have industry characteristics.

In terms of product knowledge training, it is divided into three parts, one is outdoor professional knowledge, the other is outdoor product knowledge, the other is the 2014 autumn and winter new product knowledge that will be on the market, and the training of product knowledge is comprehensive and targeted. In terms of commodity operation, through the analysis of various sales data, it forecasts the current trend of fashion and launches mainstream commodities, so as to better carry out commodity combination and enhance the sales force of commodities.

From the two aspects of space display and product display, standardize terminal display.

Space shelves are designed for product display and brand image needs. Since the development of Tianlun Tian, the space shelf has been constantly updated and improved, and the current use is fourth generations.

According to the store specifications, there are a set of standards for the use of space shelves and brand names.

Product display is an important part of the terminal image standardization system. Standardized product display not only improves the image of terminal stores, but also enhances the consumption experience. It is also a microcosm of the overall brand image.

On the product display, Tianlun displays clothing, shoes and accessories separately and neatly and orderly. At the same time, it displays clothing, shoes and accessories in some display windows and booth displays, so that consumers can feel the products more intuitively.

Holiday promotions can not only gather popularity and boost sales in a short time, but also promote consumer sentiment and brand sentiment and enhance brand awareness and popularity.

Therefore, in the daily operation of shops, promotional activities should be routinely planned and implemented.

Brand promotion embodies the vitality and strength of a brand.

For some brands of internal and external activity information, it is necessary to publicize and promote the brand in the terminal store in order to better promote the brand.

"During the 4 day retail training camp, the students responded enthusiastically and actively participated in the interactive discussion. Not only did they discuss the problems encountered in the first-line sales process with the relevant trainers, but also established friendships with the staff of various departments at headquarters, facilitating communication in daily work.

In the future, Tian Lun Tian will take the &lsquo, retail training camp &rsquo as an important work of the company's retail management, in order to standardize the brand terminal image and enhance the brand terminal service.

The director of the training camp, director of the retail management center of Tianlun Tian, said.