Bosideng: Galloping Business Brand Begins To Enter The Men's Wear Market.

< p > < < a href= > http://sjfzxm.com/news/index_cj.as > > < /a > > the current trend of clothing market, the leisure wear industry is becoming better and better, and leisure products become the trend and growth point of clothing consumption.

Bosteng men's clothing has been successfully pformed, advocating modern business culture and leisure life attitude, coincides with this leisure culture.

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< p > Bosideng men's clothing insists on original design and insists on the version as king.

In the aspect of customizing business, we adhere to the route of "precise Edition + original design", and import the British version division team as a whole. We use the international advanced analysis model to collect and build the Chinese men's clothing database, adhere to the three-dimensional trimming technology, introduce advanced equipment such as the United States, Germany computer program-controlled stereotyping machine, and strive to "make every garment fit and cultivate the body shape."

China's apparel industry needs to face a challenging macro-economic and competitive environment.

At present, the garment industry and the whole retail industry are undergoing tremendous changes. It is urgent to understand the needs of consumers, establish an effective platform for promotion and retail business, and build a brand with unique and strong DNA.

Next, the clothing brand structure will be clearer, and the low level of high school will gradually become clear. The market segmentation will bring a better market for brand clothing.

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< p > < < a href= > http://sjfzxm.com/news/index_cj.as > brand > /a > on the one hand, market segmentation brings new opportunities to brand clothing. The change of Bosteng men's style positioning from business men's clothing to business travel and leisure is precisely to seize the opportunity and the weathervane of China's clothing industry in the future, to go deep into the market to provide consumers with more intimate products and services; on the other hand, with the arrival of the era of electric business and mobile Internet, Bosideng must change its traditional business thinking mode, give play to the advantages of traditional and new electricity providers, respond quickly to the needs of consumers, realize the integration of O2O online and offline, and achieve new breakthroughs in the era of big data.

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Gao Xiaodong, general manager of Bosteng Menswear, said: "faced with the trend of information technology and the more severe market environment, our generation is more willing to communicate with peers, share resources, and create more humanized products and higher added value with customers through collaborative and collaborative mode and innovative management." P

Gao Xiaodong thinks that business casual men's wear is a very good entry point. At that time, there was not a real menswear brand in China that could be ranked in the international market.

So he set up Bosteng men's clothes with this dream and enthusiasm.

Bosideng stands in the highest honor Hall of leisure fashion industry. The elite of leisure wear industry are passing the value and shaping the industry's exemplar by "example power".

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< p > international vision, self reliant character and good family education created Gao Xiaodong's choice yesterday, today's achievements and tomorrow's pursuit.

Bosteng men's clothing seems to be the first shot of the new generation of leisure clothing industry at the helm of the international arena. It is like a passionate charge in the Chinese garment industry with overcapacity and urgent need of pformation, reshaping the industry's confidence: pioneering, flexible, open and inclusive, and feeling the successful gene that Jiangnan entrepreneurs never lost when the new blood was injected.

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< p > it is a > Gao Xiaodong < /a > the dream and belief of "Chinese brand" and "world famous brand" at that time. After that, Bosideng men's wear series opened flagship stores in London, opened fashion experience stores in New York, and appeared in New York Fashion Week.

In the wake of the great stir of the industry, it is deeply realized that only the international brand has the advantage of greater resource allocation, and the brand market space limited by the regional market will be further compressed.

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< p > practical knowledge, the more national and regional culture, the more able to go to the world.

As a clothing brand in the south of the Yangtze River, Bosideng will open up a larger market area in the future with excellent product quality, brand value and strong consumer groups, and consolidate and develop the brand strength of Bosideng.

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