• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Landing The Top Shoe Exhibition Shoe Enterprises Overseas To Start National Brand

    2009/3/11 0:00:00 10240

    Red Dragonfly

    Ten years ago, a Chinese carried leather shoes from his company and traveled far away to Milan to visit the famous international shoe maker Ma nylon, hoping to get a definite evaluation. "I can give it 99 points, but I can't give full marks, because it lacks cultural added value." One point, it refused to be outside the door of the international brand. In order to achieve these one hundred points, he spent ten years grinding his sword and finally realized his dream in the sunny spring of 2009. In March 2009, the biennial MICAM exhibition opened in Milan, Italy. As one of the top three shoe exhibitions in the international footwear industry, its every move has touched the eyes of the global media and footwear industry. Among them, the number of "Red Dragonfly" shoes exhibited at the 3 exhibition hall attracted the attention of many buyers. The strong national style and the latest fashion elements embellished the European fashion world. The first time she appeared on the stage, she won the applause. 46 foreign companies were competing with the red dragonfly, and nearly forty thousand pairs were sold on the spot, with a value of 1 million 500 thousand euros. "Red dragonfly has realized the dream of Chinese shoes over the years and has played the national brand of China." In March 8th, Xie Rongfang, Secretary General of Wenzhou Leather Industry Association, called to congratulate him after hearing the news. "I am not selling shoes, it is culture."   1995年,紅蜻蜓在一個租來的廠房里誕生了,當(dāng)時的溫州,制鞋企業(yè)已有4300余家,市場競爭異常激烈,紅蜻蜓創(chuàng)始人錢金波殫精竭慮,獨辟蹊徑,在市場狹小和產(chǎn)能落后的情況下,以鞋文化為支撐點實施“品牌開路、文化興業(yè)”的藍(lán)海戰(zhàn)略,在鞋與文化之間尋找交集點,依托文化載體,研究和弘揚中華鞋履文化,成立全國第一家鞋文化研究中心,創(chuàng)建全國第一家中華鞋履文化展館,編輯出版全國第一部鞋履文化辭典,挖掘中華五千年鞋履文化,并運用到產(chǎn)品設(shè)計中,將紅蜻蜓塑造成具有獨特文化氣息的品牌,同時,每年在全國各大城市推出百場“中華鞋文化”路演活動,對中華鞋履文化進行全新演繹,通過與全國銷售終端的互動,大力提升品牌形象。 Red dragonfly, with its unique shoe culture, gallops to the sea of business and finally stands out. It is always the core idea of red dragonflies that "close proximity from distance" is the core idea of a red dragonfly. The end of a distance means the beginning of another distance. In order to expand the brand influence, red dragonfly built a market network since 1998. It is called "green grass" program, and the store is like a piece of green grass, thriving in the sunshine and rain, spreading all over the river. In just ten years, the Red Dragonfly built a three-dimensional marketing network from east to west, Shanghai to Xinjiang, north to Heilongjiang, and south to Hainan. Red Dragonfly's shoe culture and business culture add wings to the take-off of enterprises, creating a continuous leap forward development of red dragonflies. In recent years, Chinese shoes, especially Wenzhou shoes, have been boycotted overseas. In 2004, a fierce "Spanish shoe burning incident" broke out. The cheap and inferior Chinese shoes encountered unprecedented resistance in the European market. A Spanish fire let Qian Jinbo realize that in today's globalisation, if we want to move towards the international market, we must tear down the label of "low price and low end" and break the inherent bias of European and American countries to Chinese products. To this end, the Red Dragonfly invited the famous designer of Spain to dominate the design, trying to integrate products with the world's frontiers. In January 2006, the Red Dragonfly Group set up the international business department. It plans to occupy the international market in three years. In June 2007, Ace dragonfly and Belgian sports shoes R & D company, the company of science and technology, cooperated in developing scientific and technological international sports shoes. This strategic thinking of integrating Chinese and Western culture with "European design and made in China" completely subverts the past image of Chinese shoes in the European market. Red dragonfly is gradually accepted by the international market as a national brand image. It occupies a place in the high-end shopping centers such as mainstream shopping malls and commercial streets. "China must develop from a big shoemaking country to a strong shoe making power. Now is the shuffling stage of the transformation and upgrading of China's footwear industry, and the red dragonfly has brought a good head. Xie Rongfang, Secretary General of Wenzhou Leather Industry Association, said. We must stick to the position and go to zero to cross the top three in the main industry, otherwise we should not talk about diversification. Welch's words before general CEO brought great inspiration to Qian Jinbo. In recent years, the real estate craze has been spreading wildly in the industry. A lot of shoe companies resist the temptation to turn to the development of the real estate market. However, the red dragonfly has chosen to stick to this property investment craze. In 2005, when the Red Dragonfly Group was founded at 10th anniversary, Qian Jin Bo set a new strategic idea of "zero to leapfrog" and changed the original strategic project "31135041" to "31115041" project. It means "strive for three years to build a large management center in Shanghai, promote the healthy development of a major industry shoe industry, build three major production R & D bases in Wenzhou, Guangzhou and Chongqing, so that the output value of the group reaches five billion. The difference from 3 to 1 indicates that the red dragonfly has made great changes in the way of management. It has returned to the main industry of shoemaking, which has originally set foot in the three major industries of finance, education and shoemaking. "Returning to zero has multiple meanings. One of the most important points is to cast aside many temptations and return from diversification to focus on the main industry". Qian Jinbo repeatedly said in public. "When China's national brand is pushed to the world, it must never fail. This is not only related to the gains and losses of a brand, but also to the success or failure of the Chinese footwear industry and the Chinese national brand, "an expert who focuses on studying Wenzhou shoe enterprises said. The high-profile appearance of red dragonfly is a wonderful scene of domestic enterprises going out after the world financial crisis. It is also a landmark event for domestic enterprises to enter the world. From Haier, TCL, Lenovo to red dragonfly, it is proved that "made in China" is no longer a pronoun of "low price and low end". It has improved China's position in the world's industrial division through more enterprises' "going global" strategy. When many enterprises in Europe and America are slimming for the winter, Chinese enterprises should attack and seize the international market in time to gain more voice in the world economic structure. More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan
    • Related reading

    Shoe Companies Call For Lower Tariffs On Electronic Customs System

    Shoe Express
    |
    2009/12/23 15:30:00
    10236

    兩條腿走路鞋企才能順利過冬

    Shoe Express
    |
    2009/3/10 0:00:00
    10230

    Domestic Sports Shoe Makers May Take Tracy Mcgrady.

    Shoe Express
    |
    2009/3/9 0:00:00
    10234

    BELLE Controls Industrial Chain And Wins Vertical Integration

    Shoe Express
    |
    2009/3/9 0:00:00
    10236

    AOKANG Takes Two Sessions To Boost Market Concentration

    Shoe Express
    |
    2009/3/7 0:00:00
    10252
    Read the next article

    石獅服企困本培源發(fā)展項目

    主站蜘蛛池模板: 亚洲丁香婷婷综合久久| 欧美另类xxx| 日韩精品高清在线| 国产特级毛片aaaaaaa高清| 六月婷婷综合激情| 不卡精品国产_亚洲人成在线| 足本玉蒲团在线观看| 欧美在线视频免费观看| 小小的日本三电影免费观看| 另类重口100页在线播放| 中文天堂最新版www| 精品成在人线av无码免费看| 性欧美视频在线观看| 免费极品av一视觉盛宴| 久久久久久久99精品免费观看| 高清亚洲综合色成在线播放放| 日韩亚洲翔田千里在线| 国产精品久久福利网站| 亚洲美女中文字幕| 97无码免费人妻超级碰碰夜夜| 欧美福利一区二区三区| 国产精品国产三级国产a| 亚洲AV综合色区无码二区爱AV | 91精品免费久久久久久久久| 水蜜桃亚洲一二三四在线| 婷婷色香五月综合激激情| 伊人久久五月天| 91免费国产在线观看| 欧美va在线视频| 国产精品正在播放| 亚洲理论电影在线观看| eeuss影影院www在线播放| 精品无码AV一区二区三区不卡| 妞干网免费观看视频| 亚洲熟妇色自偷自拍另类| 中文字幕网资源站永久资源| 欧美精品免费观看二区| 国产欧美日韩精品一区二区三区| 久久免费看视频| 高h黄全肉一女n男古风| 成在人线av无码免费高潮水 |