More Than 100 Garment Enterprises, "General Offensive" E-Commerce
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Clothing and shoes
Xiaobian of the network to introduce more than 100 clothing enterprises in the "general offensive" e-commerce.
"After a few years, e-commerce will be thoroughly integrated into the blood of all enterprises and become part of the daily operation of enterprises."
In August 18th, Li Zhipeng, general manager of silk clothing in Wenshang County, told reporters that he was often moved by the phrase "Ma Yun [micro-blog], and thus accelerated the pace of e-commerce.
"We have been the main material processing, OEM production, low value-added, now the establishment of e-commerce companies, not only increased business income, but also nurtured their own brand."
E-commerce has made AI silk clothing own 42 stores, including Taobao C store, Tmall [micro-blog] morning posture dress flagship store, Jingdong morning posture clothing mall, etc. the products are mainly middle and high class women's clothing, with an average daily sales volume of 150 thousand yuan.
There are many garment manufacturers in Wenshang County. In order to further speed up industrial pformation and upgrading, improve quality and efficiency, the county has actively guided enterprises to explore new e-commerce marketing mode, and promote the integration of information technology in garment processing enterprises.
Independent brand
Strategic pformation to build a famous brand clothing production base in China.
At present, more than 100 garment enterprises in the county have created at least one online brand, and sales orders have increased by a large margin.
The county has planned and built the China International Garment e-commerce center, focusing on building a platform, two bases and three centers. A platform is the public service platform of clothing e-commerce, two bases are e-commerce training base, e-commerce enterprise incubation base, and three centers are clothing display experience center, clothing electronic sales center, clothing research and development center.
The clothing exhibition experience center mainly focuses on the display of independent clothing products; the e-commerce center mainly serves the Tmall flagship store and franchise store of the backbone garment enterprises, which is responsible for training exchanges, business incubation, intermediary services, etc. the clothing R & D center mainly provides apparel enterprises with services such as clothing research and development, design, printing, engineering analysis, production auxiliary tools development and so on.
The county also provides logistics bases for e-commerce centers, and actively promotes enterprise's external publicity to create "big flow and big visit".
The county has also brought into full play its brand advantages such as "Yishi Tian Rong", "morning posture", "pride of China", "Jia Jie", "love ice man" and "Zhou Feng". It has cooperated with the Internet marketing giant Taobao Tmall mall to create "Tmall Museum" business card.
Ruyi Tian Rong, Ruyi Ru FA, silk clothing, Golden Island costumes, beautiful
Clothes & Accessories
The leading enterprises such as Wan FA clothing and so on are also actively associated with big brands such as UNIQLO, ZARA, Metersbonwe, Nike and so on, achieving scale expansion and win win of quality brands.
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