Clothing Enterprises Log In E-Commerce Era

According to statistics, in the first half of 2009, more and more garment enterprises will turn their attention to the Internet market.

For garment enterprises, the whole process of e-commerce can reduce a large number of rental fees, decoration fees, miscellaneous expenses of electricity and water, training expenses of staff and so on, and devote more effort to product research, brand building, logistics supply chain system improvement, e-commerce sales promotion, high-end operation and maintenance personnel training and so on.

Of course, the way e-business excavate business opportunities is not as simple as building an online shop on the Internet.

With the news that Guangzhou municipal Party committee and municipal government will arrange 30 million yuan for 2009~2011 as an application support fund for SMEs in Guangzhou during the period of 2009~2011, the measures taken by the government to purchase services and reduce the threshold for SMEs to test the water e-commerce are attracting attention.

In this plan, Guangzhou will support 3000 foreign trade enterprises and 2 million domestic trade enterprises in the 3 years to apply electronic commerce, among which there are a large number of garment enterprises.

Electronic Commerce, usually refers to a wide range of commercial and trade activities in the world, in the open Internet environment, based on Browser / server application, so that buyers and sellers do not meet each other's business activities, and to achieve online shopping of consumers, online pactions between merchants and online electronic payment, as well as a variety of business activities, trading activities, financial activities and related comprehensive service activities of a new business mode.

Tinlu, a clothing label for e-commerce, pointed out that the scope of e-commerce covers a wide range. It can be generally divided into two types, namely, Business-to-Business, or Business-to-Consumer. Besides, there is also a pattern of consumer growth in Consumer-to-Consumer.

With the increase in the number of Internet users in China, the use of Internet for online shopping and payment by bank card has become increasingly popular. The market share is growing rapidly and e-commerce websites are emerging one after another.

It is not a myth for clothing enterprises to realize the high sales performance brought by e-commerce, but it is far from being as simple as a mall website.

E-commerce within the enterprise needs to form an efficient system with external e-commerce, so as to maximize the advantages of e-commerce.

Clothing enterprises want to face the market directly through e-commerce, and realize the pformation from traditional business mode to network sales mode. They still need to test the water in the Internet business world.

Small and medium-sized garment enterprises can develop international emerging market and domestic demand through e-commerce platform, which will greatly improve the survival rate of enterprises in the global economic crisis, and instantly understand the latest changes in international and domestic market and product demand, design and produce more marketable products, reduce business costs and enhance market competitiveness, enhance core competitiveness and risk tolerance.

The way of life is parallel to e-commerce. Open the www.lamiu.com webpage. This is an e-commerce platform for underwear management. With clear product classification plus gift packages and special offers, the front page is easy for people to remember the style of this brand.

Consumers can read the order process of the website carefully, how to order, how to pay, how to collect the distribution fee, how long it takes to process the order, how many kinds of delivery methods, how to get the invoice, and the free hotline.

After detailed introduction of this brand's shopping method, the after sale service is also very perfect -- how to deal with the returned goods?

What if the goods are not satisfied?

How do I make a refund?

Can I make a refund?

A 120 day return guarantee and a free delivery service.

LA MIU promise: goods that are not damaged in packages, bills, attachments and gifts, and are not within the exception, can be returned within 120 days after receipt of the goods.

Electronic commerce is prevailing. The most typical case is Taobao, a retail business. This relatively mature website has opened up a precedent for the development of e-commerce.

Some consumers who are obsessed with online shopping have replaced online shopping with traditional shopping.

In the final analysis, online shopping and e-commerce are derived from lifestyle changes, and so are domestic and foreign markets.

Nowadays, the prevalence of "otaku" is already a fashionable move of young consumers. The popularity and use of the Internet provide convenience for those who like new things.

Editor's note: the Internet has refreshed the lifestyle of the new generation of consumers. The intervention of e-commerce is just the right time to do the right thing, so simple and effective.

The changes in the way of communication and the change of entertainment mode brought about by the Internet have already locked up the purse of consumers, but only at the right time, saving time and money costs, spreading from brand operation to consumers' life, the Internet is not a myth, but has brought myths efficiency.

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