Using Creativity To Stimulate The New Vitality Of Home Textile Industry "Xu Cun Home Textile" Set Up A Benchmark For Industry Innovation

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Xiaobian of the network to introduce you is to use creativity to stimulate the new vitality of home textile industry, "Xu Village home textile" set up a benchmark for industry innovation.

In recent years, with the development of e-commerce and the continuous expansion of online shopping crowd, the traditional home textile industry is facing the bottleneck of development.

China's home textile industry, which has experienced various adverse factors, welcomes the annual industry event today -- 2014 Haining China home textiles Expo.

This morning, the Chinese family

Sponsored by the trade association, the China Textile Council of the International Trade Promotion Council, the 2014 Haining China Household Textiles Fair, jointly hosted by the people's Government of Haining, the people's Government of Xu village and the Organizing Committee of Haining tidal International Fair, is held in Xu Cun town, a famous town of Chinese cloth art.

After 13 years of vigorous development, this home fair, with the theme of "good life and the origin of Xu village", under the background of the global home textile industry, how to guide the industry innovation, integrate effective resources and promote a new round of industrial upgrading trend has become the focus of attention.

Haining home textile industry platform, China Textile City International Trade Center completed

Although the economic environment has prompted many enterprises to take a cautious attitude towards the development prospects of the home textile industry, this home fair still ushered in more than 1000 professional businessmen at home and abroad.

Haining home textile industry also welcomed two good news.

"From a small stall beside the 320 National Road to today's Haining Home Textile City, the integration of production and city is the characteristic of Haining home textile, and the home textile city and Haining home textile industry have developed a positive interaction.

Today, the completion of the home textile international trade center is adding new impetus to Xu Cun home textiles and Haining home textiles.

Yang Zhaohua, President of China Household Textile Industry Association, said that the Haining home textile international trade center, which integrates marketing, production and design, is located in the village of Xu, which will provide a large platform for Haining's home textile products to the whole country and the whole world.

Reporters learned from the scene that the planned land for the project is 85 mu, with a total area of 209000 square meters, with a total investment of 598 million yuan. It is expected that 1000 new businesses will be added and the annual turnover will be 3 billion yuan.

This new large-scale trade platform with display, trading and research and development will become a high-grade, internationalized and fully functional central business district. It is a window for Haining's home textile products to be displayed globally, and can integrate various resources of the industry to inject new vitality to accelerate the development of Haining's home textile industry and market.

In addition, in order to solve the common and key technical problems existing in Haining's home textile industry, and promote the upgrading of industrial technology level and R & D capability in the whole region, the Haining Home Textile Research Center, which was established by the government of Xu town and the Chinese Academy of fine arts, also laid the groundwork for the site.

With the market trend of Xu Village home textile to the whole country and even the whole world, it is urgent to open up the popularity and reputation of Haining home textiles. At the same time, young people are gradually joining the ranks of "family", so that more young people will know the brand of "Xu Village home textile" and gradually expand their market share.

In order to scientifically and systematically publicize the brand image of the home fair and enhance the visibility and cluster effect of Xu village's home textile industry and home textile market, this year's home fair launched a new logo competition for Haining home fair, and unveiled Haining's China Home Fair LOGO--, a cloud model outlined in simple lines. It also marked "Haining China Household Textiles Expo" and English "HAINING CHINA HOME TEXTILE EXOP", or "HCHTE".

The China International Home Textiles Creative Design Competition, which was accompanied by the Haining home fair, also selected various awards at the conference site.

Liu ya, from Academy of Fine Arts, Tsinghua University, inspired by the dream of Red Mansions, won the crown of the Red Mansion in the eyes of the Red Mansion. He also won 3 titles of silver, 5 Bronze and 30 excellent prizes.

It is reported that this design competition is named by "Haining home textile", with the theme of "beauty and affinity". It aims to give home textiles a life and inspiration through the keen aesthetic perception and imagination of home textile designers. It has received 1725 works from 42 institutions, 33 enterprises and design studios.

Reporters at the scene, this conference through the curtain cloth, sofa fabric, decorative cloth and other products, the interpretation of the overall decoration of the house fashion concept, and jointly interpret the modern home textile products fashion and culture new trend.

At the same time, this year's home fair also opened up the textile machinery exhibition area. Many exhibitors said that the Expo organizers' intensive cultivation of the exhibition, and felt the intentions of the exhibition from the details, reflected the fine and beautiful works of Xu village's home textile works.

"As an important part of the home textile industry, Xu village has always been an important market for the company, and hundreds of thousands of orders come from the village every year."

Li Haibo, director of Zhejiang Qihui electronic jacquard machine Co., Ltd. told reporters that the company's performance has reached nearly 1 hundred million this year, of which sixty percent comes from the contribution of Xu Village home textile enterprise.

Zhu Weiqiang, Secretary of the Party committee of Xu village, said in an interview with reporters.

Enterprises need innovation, home textile products need to show the platform. The purpose of the home fair is to promote the home textiles of Xu village to the whole country and the whole world, and provide a better stage for buyers, professional spectators and exhibitors.