From The Horse Racing Enclosure To The Intensive Cultivation Of Many Listed Clothing Enterprises

From the beginning of August to now, Quanzhou clothing enterprises such as CABBEEN, nine Mu Wang and Li Lang have announced 2014 semi annual reports.

Among them, CABBEEN's net profit rose 47.1% in the first half, up from 76 million 909 thousand yuan in the same period last year to 113 million 100 thousand yuan.

From the beginning of August to now, Quanzhou clothing enterprises such as CABBEEN, nine Mu Wang and Li Lang have announced 2014 semi annual reports.

Among them, CABBEEN

Net profit rose 47.1%, from 76 million 909 thousand yuan to 113 million 100 thousand yuan in the same period last year.

In the first half of this year, the business income of nine Mu Wang was 971 million yuan, down 16.56% compared to the same period last year. Net profit attributable to listed companies was 218 million yuan, down 24.80% compared with the same period last year.

In the first half of the year, its turnover was 1 billion 90 million 500 thousand yuan, and its net profit was 248 million 100 thousand yuan, a slight increase of 2.4% over the same period last year.

Yes

It is pointed out that behind this group of data is the trend of Quanzhou clothing brand moving from "rapid expansion" to "intensive cultivation", which makes us look forward to the Quanzhou garment industry which is still in the adjustment period.

In addition, closing down inefficient shops to adjust and optimize channels is also a common choice for garment enterprises.

Nine Mu Wang reduced 73 stores in the first half of this year, and plans to reduce the number of 50~100 stores this year.

The king explained that domestic terminal consumption continued to slump, and in order to control operational risks, the company took the initiative to close some sales terminals with poor efficiency.

As of June 30th this year, China has 3315 stores in the country, compared with 3455 in January 1st this year, a net decrease of 140.

Next, the company will integrate the low efficiency stores and maintain a conservative shop plan. There will be 700-800 stores planned for rectification in the whole year, and all stores will be able to complete the rectification in early 2015.

Chief executive Wu Shaoqiang said CABBEEN store network will be 1027 more than last year, and CABBEEN will operate 992 stores in the two quarter.

According to the analysis of the industry, the demand of consumers is more personalized, the demand for products is higher, the market is further subdivided, and the retail sales growth of domestic garment enterprises has declined, which has further increased the inventory pressure and operational risk of sales terminals, and promoted the pformation and upgrading of garment enterprises in business mode and channel structure.

At the same time, with the change of consumption habits and the rapid development of mobile Internet, the rapid development of e-commerce business has also had a great impact on the traditional retail mode.

At present, these listed garment enterprises have slowed down the pace of extension and expansion, and have changed from upgrading sales mode, mainly relying on opening stores and raising prices, to upgrading the store efficiency mode through improving commodity management capabilities, supply chain management capabilities and retail operation capabilities.

It is understood that in the future, these listed garment enterprises will cultivate new profit growth points through mergers and acquisitions, multi brand operation and so on, and begin to explore the electricity supplier development mode suitable for their own characteristics.