The First Administrative Guidance Project In Haining Is Conducive To The Healthy Development Of Leather City

In the morning, reporters learned from the market supervision and Management Department of Haining, in order to further standardize the operation of all the operators, protect the rights and interests of consumers, and promote the rapid and healthy development of Haining Leather City, the Haining municipal government's "Haining China Leather City intellectual property protection" political guidance project is passed through professional assessment and demonstration.

This is the first major administrative guidance project passed by the Haining municipal market supervision authority since its integration.

Started a year ago.

according to

Haining China Leather City Construction in 1994, after 20 years of development, has become a "gold card" in Haining. It is the leading market of China's leather industry and the fashion vane of Chinese fur clothing.

At present, the total area of Haining leather city is more than 1 million square meters, and the number of households is over 4500. The market mainly trades in leather clothing, fur clothing, bags, footwear and so on.

In recent years, with the rapid development of leather city in Haining, some problems have gradually emerged. What is more prominent is the increasingly serious selling of counterfeit infringement trademarks (commonly known as "A" goods) in leather and luggage enterprises, and the existence of "brand name" problems in leather products business activities, which seriously disrupts the order of market operation, seriously damages the legitimate rights and interests of consumers, and damages the reputation of leather city and affects the healthy development of leather industry.

"Since January 2013, the Haining municipal market supervision and Administration Bureau has started exploring the administrative guidance of intellectual property protection in Haining (China) leather city with Haining leather city and Haizhou market supervision institute."

We Haining city market supervision and Administration Bureau related personage introduction.

Four big

"Over the past year, we have adopted four major measures and achieved remarkable results."

According to the introduction, in the three measures, Haining market supervision department first increased the publicity of intellectual property rights, set up the market Intellectual Property Protection Bulletin column, listed the commodities of 51 famous brands, including counterfeit LV, CHANEL and PRADA, as commodities prohibited from entering the market, and exposed the typical cases of infringement of intellectual property rights through the media, which greatly shocked trademark infringement and unfair competition violations, so that the market operators received more than 2600 training trips, accounting for 58% of the total number of households in the market.

In order to hawk fake and shoddy goods, the market supervision department of Haining also signed 2499 intellectual property protection letters with the operators, and registered the bags and warehouses. "Through the registration and registration, we have mastered more than 500 bags and warehouses, covering 100%.

The total warehouse reserve area is 3000 square meters.

We will conduct a unified registration of the shop door, shop logo and wall logo in the market so as to facilitate the subsequent classification and supervision.

In addition, the Haining market supervision department has also carried out the administrative guidance of the brand guidance Station of the leather city, guiding the establishment of the brand guidance Station staff responsibilities, workflow, trademark five book management system and so on.

"In the leather city flagship center and brand store, we also strengthened the guidance of brand licensing work."

Haining market regulators said that in establishing the brand area intellectual property protection liaison staff system, they also set up a list of protection liaison officers with 20 enterprises to enter. The administrative guidance before and after the admission of brand merchants, so that brand enterprises actively participated in the annual awards of the annual awards of China Leather City in Haining and the design contest of leather logo cup, etc., raised the climax of building a strong brand city in the entire leather city.

The only market in Zhejiang

According to incomplete statistics, the market of China Leather City in Haining has 2443 registered trademarks of independent intellectual property rights, 2 well-known trademarks in China, 2 famous brand products in China, 8 famous trademarks in Zhejiang, 1 famous brands in Zhejiang, 7 famous brand products in Zhejiang, 14 famous trademarks in Jiaxing, 8 famous trademarks in Haining, and China's leather garment enterprises, such as snow leopard, Mmonu, Samsung and Saint Ni.

"Through the administrative guidance of intellectual property protection, the order of fair trade in Haining leather city has been further standardized. The public sale of fake goods and the active selling of counterfeit and shoddy goods basically disappeared, and the number of illegal pactions decreased year by year. The protection of intellectual property rights was highly trusted and supported by intellectual property owners."

Haining market regulatory authorities said.

According to the introduction, in this series of efforts, the consumer complaints rate of Haining leather city has decreased, and the volume of market pactions has been steadily improved. In 2012, the market turnover was 10 billion 504 million yuan, the tourist reception volume was 5 million 880 thousand, the paction volume was 12 billion 553 million yuan in 2013, and the tourists received 5 million 960 thousand people.

In the first half of this year, the amount of leather city pactions has reached 4 billion 183 million yuan, and the number of tourists receiving 1 million 741 thousand times. The Haining market supervisory department has also received the letters of thanks and the banner of HEMERS (Hermes), Jin Ba, Kaiser, bestseller and so on.

In May this year, the State Intellectual Property Office issued the notice on identifying the first batch of national intellectual property rights protection standardization training market and starting cultivation work. Haining China Leather City has become the only large specialized market in Zhejiang province.