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Chaoyang Joy City First Joint Yintai Network To Deepen The Layout Of O2O

2014/8/9 15:15:00 50

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based on the common customer orientation, the complementarity and optimization of commercial resources can be realized. 
 when it comes to the landing of the < a href= "http:// www.91se91.com/news/index_c.asp" > strategic marriage < /a >, the two sides say that the common customer orientation is the cornerstone of cooperation, and the complementarity of commercial resources has become a strong link. 
 Chaoyang Yuecheng is located in the middle age group of 25 years old, -35 years old. It focuses on the large-scale B2C e-commerce platform of boutique fashion department. The target audience of Yintai network is also targeted at young women who are keen on fashion consumption at the age of 25-35. Through continuous washing and precipitation, the two sides have accumulated considerable quality customers with high consumption ability. According to statistics, Chaoyang Yuecheng peripheral high income and high educational level of the customer group accounted for a high proportion, the membership price is close to 800 yuan. And the key sales area of Yintai network in Beijing is also between the East Third Ring Road and the Fifth Ring Road. Both sides are highly compatible in terms of customer distribution and consumption ability, and have become the basic driving force for cooperation. 
 on the other hand, with the overall improvement of the fashion consciousness and trend of domestic consumers, the "buyer's fashion" has gradually become a fashion for consumers to manifest their individuality. In the face of the great impact of the traditional retail industry, today, the transformation of department stores to boutique stores, the cultivation of a high standard of buyers, and the strength of commodity management have become the "Jedi counter attack" of the traditional department stores to change the current situation of "1000 stores and one side", and Yintai is the leader of reform and innovation. As the offline experience shop of Yintai network, "Im" is the exclusive purchase of professional buyers in the global fashion circle. Stable and high quality goods resources have become the core strengths of "Im". As a shopping center leading the fashion lifestyle, Chaoyang Joy City always insists on managing the passenger flow, continuously satisfying the needs of consumers, giving full play to the advantages of comprehensive format, spatial experience and diversified promotion. Shopping centers provide passenger flow resources, department stores strengthen the management of goods, and the complementarity of business resources between the two sides has become a strong driving force for this cooperation. 
 at the same time, the dual endorsement of "Joy City" and "Yintai" can solve the doubts and uncertainties of users' online shopping, and provide consumers with "Online + offline" diversified consumption scenarios. 
 strong > open and win win a href= "http:// www.91se91.com/news/index_c.asp" > business mode < /a > is the basis for further cooperation. /p >
 the cooperation between Chaoyang Joy City and Yintai network is based on the strategic exploration of business mode. In addition to falling in a "gold" position, the two sides have adopted a more flexible strategy in terms of sharing of tenancy and passenger flow. The profit generated by consumers online can be shared by both sides, while the successful online transactions of Chaoyang Joy City client will make some profit sharing. This way is the innovation of the current O2O cooperation mode, which extends the benefit sharing from "offline" to "online", and encourages the two sides to gain more recognition in striving for passenger flow to the store. Through the mutual drainage between the shopping center entity passenger flow and the passenger flow on Yintai network, the cake of interests will be enlarged. 
 in terms of goods organization and consumer insight, the two sides are also deepening cooperation. Yintai network has a strong department store advantage in terms of control and adjustment flexibility of goods richness. Chaoyang Joy City shares its understanding of customers and unmet needs with intime, so that it can organize and adjust products more effectively to enrich the current commodity category of Chaoyang Joy City. Chaoyang Joy City will also focus on the sale of IM products as an important reference for future investment adjustment. 
 open spirit and win-win thinking, < a href= "http:// www.91se91.com/news/index_c.asp" > commercial cooperation < /a >, I believe will collide more interesting sparks. 
 the study of big data in the deep excavation group provides more room for imagination. < --EndFragment-- > 
 it has been revealed that both sides highly recognize each other's customer base and data research, and look forward to digging deeper into the data resources with the principle of "openness, integration and sharing". Through the accumulation, analysis and mining of massive data such as the matching behavior of online purchase behavior under the member line, consumer preferences, and so on, the customer's buying behavior can be more fully displayed and the quality of customer analysis can be improved. The resulting data value will provide more imagination. 
 no longer passively trapped in the discussion of "traditional retailer and electricity supplier who is dead or alive", and explore positive and practical actions for more concurrence and win-win cooperation. We should constantly strengthen the online and offline experience, explore new business models with complementary advantages, and seek win-win cooperation between traditional retailers and electric providers with an innovative attitude, and release greater commercial value. Obviously, Chaoyang Joy City and Yintai network have taken the lead in the industry.