Children'S Clothing Market Price Is Too High, Public Consumption Needs Reason.

< p > > a href= "http://sjfzxm.com/news/index_p.asp" > < < /a >. At present, the consumption psychology based on price is only a kind of adaptation period. When the family adapts to the situation of many elderly children, consumption will gradually become rational.

For example, the elderly will guide their parents, baby clothes, and then fine also have to be cotton, otherwise not conducive to the growth of the baby, it is best not to dye, so that health.

With the establishment of these two standards, young parents have a certain understanding of the purchase standard of baby clothes, and will no longer blindly buy those clothes that are beautifully designed, laborious and expensive, but not suitable for babies.

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< p > < a > href= > http://sjfzxm.com/news/index_p.asp > buy < < /a > > do not buy expensive, will become the consumer guidelines for young parents to grasp the scientific standard of buying children's wear.

Tang Fei, a marketing scholar, believes that when the rational consumption stage is coming, the children's clothing enterprises need not only to show reasonable commodity prices, but also to let consumers see the reasons for their products' price tag.

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< p > at this time when the market price of infant children's clothing is sometimes high and sometimes consumers who are in the stage of rational consumption hit the price reduction, the baby clothing enterprises can not effectively grasp the "right to speak" of price changes, nor can they cater to consumers' consumption psychology.

In fact, if children's clothing enterprises can give consumers and the market a reasonable cost performance, they can make profits in the rational consumption stage of the high price adjustment period and the partial price drop.

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< p > Tang Fei believes that the more expensive and better selling children's children's clothing is, the greater the market space can be developed. It is precisely because of the needs of consumers and the willingness to spend money on children's clothing is higher than the level of consumption that the existing children's clothing resources can provide, so that consumers will have a preference to buy expensive.

However, this phenomenon of buying expensive will only last for a period of time, because whether the implementation of the policy of "two child alone" or the natural development of children's children's clothing market will promote the rational consumption of consumers, and attract more resources into the market of children's children's clothing, so as to form a more complete market competition.

Finally, the rationalization of children's clothing consumption will be promoted, so that the children's children's clothing market will return to "normal" and let the children's clothing enterprises develop rationally.

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