Analysis Of Distribution And Product Standards And Important Indicators Of Tourist Shoes Industry

Sneakers include sneakers, exercise shoes, fitness shoes, walking shoes, jogging shoes and so on.

They are divided into 4 categories: natural skin (including head and split skin), leather shoes, synthetic (leather) leather shoes, fabric face shoes, and many kinds of material mixed shoes. According to the wearing objects, they are divided into two categories: Men's travel shoes and women's tourist shoes.

Domestic industry distribution

There are about 6000 tourist shoe manufacturers in China, mainly in Fujian, Zhejiang, Guangdong, Shanghai, Jiangsu and other provinces.

The industrial cluster of tourist shoes is mainly located in Guangdong, Fujian, Zhejiang and other places. The annual output exceeds about 3000000000 pairs, reaching 70% of the world's total output, and has become the largest producer of tourist shoes.

At present, China's footwear industry has shown the industrial cluster development status, and generally speaking, there are four major industrial clusters.

The first is the Guangdong footwear industry base, represented by Guangzhou and Dong Wan, which mainly produces middle and high grade shoes. The two is the Zhejiang footwear base, represented by Wenzhou and Taizhou, mainly in the production of medium and low grade shoes; the three is the shoe production base represented by Fujian Quanzhou and Jinjiang, and the main production of tourist shoes, among them Fujian Jinjiang produces nearly 1 billion pairs, which is the main production base of China's tourism shoes; four, the West shoe industry base represented by "Chengdu" and "Jinjiang" mainly produces women's shoes.

Distribution and development of foreign industries

Shoemaking industry is a typical labor-intensive industry.

Globally, the capacity of the industry is always moving toward countries and regions where labor costs are low.

Historically, the focus of world footwear industry has shifted from Italy and Spain to Japan, China, Taiwan and Korea, and then to mainland China and Vietnam.

At present, China has become the largest shoe manufacturing center in the world, accounting for more than 60% of the world's total output.

At present, the domestic tourism shoes industry pattern is: the foreign famous brands mainly based on Nike and Adidas are placed in the spire position, becoming the representatives of high-end brands; Lining (Lining stores) and Anta are in the middle and top grade, and they can compete with foreign brands in the domestic market share; XTEP (XTEP stores), Hongxing Erke (Hongxing Erke store), PEAK, and 361 brands almost cover the whole mid-range market.

At present, the international brands represented by Nike and Adidas account for about 40% of the market share in China's tourism shoes market, and the remaining 60% share of the market is domestic brands.

From the point of view of competitive market, the domestic first-line market is mostly occupied by international brands, but in recent years domestic brands continue to exert their strength in the first-line market, while international brands begin to lay out the two or three line market.

The present situation of shoe industry in China

China is the world's largest base for the production and manufacture of tourist shoes. There are many brands in the industry, with a large number of enterprises, but lack of internationally renowned brands.

Small and medium-sized enterprises are the main body of tourism shoes industry in China.

According to incomplete statistics, there are about 6000 tourism shoe enterprises in China, of which about 2/3 are small and medium-sized enterprises.

Imitation is the main way for enterprises to survive.

Only a few large enterprises in the industry have R & D capability, such as Lining, Anta, Binxing, etc. most of the small and medium-sized enterprises are still in imitation stage.

With the gradual maturity of the industry, R & D has become a bottleneck restricting the development of enterprises.

Main quality problems

Spot check survey

From 2006 to 2013, we conducted 4 national supervision and spot checks on the quality of tourist shoes.

From the results of spot checks, in recent years, the number of spot checks and product quality passing rates of tourist shoes has been steadily improving.

Zhejiang and Fujian are the concentrated areas for the production of tourist shoes, but their quality needs to be improved. In 2008, 2010 and 2013, the qualified rates of Zhejiang tourist shoes products were 87.5%, 80% and 92.9% respectively, and the qualified rates of Fujian tourist shoes were 88.9%, 92.9% and 92.1% respectively.

Mainly not

Folding resistance: in 2008, 2010 and 2013, the percentage of unqualified folding resistance was 71.4%, 60% and 66.7% respectively, accounting for a large proportion.

The main reasons leading to the failure of the project are: first, grinding, brushing and pressing are not in place, resulting in glue opening; two, the formulation of shoe sole material is unreasonable, the glue content is low, and the lack of proper elasticity.

Appearance quality: in 2008, 2010 and 2013, the appearance quality is not up to standard.

In 2013, the unqualified appearance quality was mainly due to the lack of glue and the yellowing of the outsides.

GB/T15107-2005 "travel shoes" standard has specific requirements for appearance quality such as leather, fabric surface, upper side seam, outer middle sole, outsole and so on. This failure indicates that the enterprise fails to organize production according to the standards or is not strict with the standards.

Wear resistance: wear resistance in 2010 accounted for 20%, resulting in the project is not eligible for the main reason is that some enterprises will be too light and soft shoes, and ignore the wear resistance, such as the use of EVA foam materials such as shoes heel easy to wear parts, resulting in wear resistance of shoes is not qualified.

Spot check analysis

According to the results of the past year tour shoe product supervision, we know that the qualified rate of our tourist shoes is about 95% in recent years, but there are still some problems: first, the flexural performance needs to be improved, although the overall level of the tourist shoes needs to be improved, the quality of the folding resistance is raised slowly; the two is that the production enterprises and unqualified enterprises are concentrated in Fujian and Zhejiang province; the three is that the unqualified enterprises are concentrated in the small and medium enterprises, the small and medium enterprises are not stable, the enterprise owners have no long-term development plan, and only rely on the price advantage of the products to impact the market, and the quality of the products is difficult to guarantee, and the quality of the products is difficult to guarantee and seriously disrupts the market order.

The first reason is that some enterprises fail to organize production according to standards. Two, they do not pay attention to quality inspection. Some enterprises have the detection equipment and testing ability, but do not play a role. Three, some enterprises are not strict with raw materials, resulting in unqualified product quality.

In addition, there is a lack of technology R & D centers and technology intermediary service agencies supporting the development of footwear industry in China. The basic research on footwear design is still very weak, and the application of integrated technologies such as kinematics, biology and new materials in footwear design is almost blank.

In addition, because the footwear products have no mandatory standard constraints, and most of the enterprises' quality consciousness is relatively weak, there is almost no concept of controlling and upgrading the quality of products, which results in the low autonomy of enterprises, thus restricting the further development of the whole industry.

Analysis of product standards and important indicators

Standard overall situation

China's tourism shoes products originally implemented the GB/T15107-2005 "travel shoes" standard, which has been widely applied throughout the country. However, the standard only specified the appearance and physical performance testing items, and lacked people's growing concern about safety, hygiene, health and environmental protection.

With the development of the shoemaking industry and the improvement of people's living standard, the standard is no longer suitable for the development of the industry. In 2011, the national footwear Standardization Technical Committee revised the standard of "GB/T15107-2005 shoes".

The revised standard GB/T15107-2013, "travel shoes", was released in October 10, 2013 and implemented in June 1, 2014. The standard added the requirement of limited substances. It will further promote and guide the development of China's tourism footwear industry in order to adapt to the changes in technological development, market economy and consumption concept.

Key indicators analysis

1. shoes with good appearance quality should be attracted by fashionable styles, excellent workmanship, high-quality materials and functions that meet the needs of people.

Appearance quality directly reflects the quality of shoes to consumers. Consumers can determine their advantages and disadvantages through sensory observation and comparison.

2. folding resistance, folding resistance is an indicator of whether the sole of shoes is easy to break, whether the surface material is easy to crack or split, and whether the bottom or bottom wall is easy to be opened. The most common problem in the wearing process is the breaking of the sole, the cracking of the surface, the split surface or the bottom, and the opening of the bottom wall.

3. wear resistance, the wear resistance of the outsole is an important index to evaluate the wear resistance of shoe sole material, which directly affects the wearing life of shoes.

Wear resistance is measured by a standard grinding wheel at a certain time and load, and the length of grinding marks is measured.

4. peel strength peel strength is an important indicator of the bonding fastness of the upper and outsole. It is a testing item for evaluating the bonding process of the adhesive and the factory, and it directly reflects the bonding fastness between the bottom and the bottom.

5. the adhesion strength between the outsole and the outer midsole is the bonding strength between the sole and the middle sole of the shoe.

Choose

Choose different types of travel shoes according to different needs.

Sneakers include sports shoes, exercise shoes, fitness shoes, walking shoes, jogging shoes and so on, and their range of use is highly targeted. The internal properties of shoes with different functions are quite different, especially the wear resistance, hardness and shoe type of outsole. Therefore, it is necessary to select shoes for specific purposes.

Understanding shoe number is one of the keys to choose the right shoes.

It is generally considered that the shoe number is only a representation of the foot length. When buying shoes, the shoe size is only concerned about the size of the shoe, but little attention is paid to the type of fat and weight related to the feet.

In fact, the fit or not of a pair of shoes is related not only to the length of the feet, but also to the weight and weight of the feet.

The shoe type is from type 1 to type 5.

The 1 type represents the thinnest type and the 5 type represents the most fertile type.

Attention should be paid to fit shoes when buying sports shoes.

If you are not comfortable, do not buy, do not expect to wear shoes in the process of becoming larger.

Every time you buy shoes, try them on, and try them on both feet. Buy shoes according to the biggest foot.

Note that there should be enough space in Baotou to make the toes open.

View footwear product identification.

When purchasing, you should pay attention to the basic marking information of the product, such as Chinese shoe number, place of origin, product name, surface material, etc.

The completeness of marking information can reflect the quality and management level of the manufacturer.

Pay attention to see whether the overall appearance is smooth, uniform and symmetrical.

Check whether the bottom joint is sticky.