Michael Jordan Helped Federer Rally For Nike's New Tennis Shoes.

Michael Jordan (Michael Jordan) appeared on the scene of the first round of the Roger Federer Roger Federer open. It's not just a sports legend who refuels another legend.

With Federer Relaxed Beating Marinko Matosevic, an Australian without ranking, has become a topic of discussion for Marinko Matocevic. ESPN live broadcast for two minutes to discuss this sneaker and tennis star Federer and basketball legend Jordan.

ESPN spokesman Phillips (Amy Phillips) said that the interview with Jordan was not part of the sponsors or advertisements. She said ESPN was informed earlier Tuesday that Jordan would watch a battle in Federer's family and then asked to interview the basketball star.

The market demand for basketball shoes and tennis shoes is totally different. According to SportsOneSource analyst Powell (Matt Powell), retail sales of basketball shoes increased by 20% to $4 billion 500 million last year, while Jordan series basketball shoes accounted for more than half of the total. In the SportsOneSource tracking retailers, sales of tennis shoes are less than $50 million. SportsOneSource does not track specific tennis shoe brands.

Nike's cross marketing strategy seems to have worked. Zoom Vapor AJ3 was snapped up in an hour on Wednesday at Nike Lab store in Soho District, Manhattan, where an employee answered the phone.

　　 Federer The new tennis shoes on the feet became the topic of commentators and basketball legend Jordan.

Nike spends hundreds of millions of dollars every year on its so-called "creating demand", which relies mainly on contracts with athletes stars or teams.

While watching the match, Jordan told ESPN analyst Fernandez Joe Fernandez that the pace of Federer was so smooth that it made the shoes look even better than that of Mary.