Analysis: Fashion Designer'S Ideal And Goal

Nowadays, with the development of the display industry in China, display designers have become the dream careers of many fashion lovers. From display assistants, teachers, display designers, display managers to display trainers, a broad and clear promotion space has been deeply embedded in the minds of display practitioners.

But, like fashion designers, is this your ideal and ultimate goal? Oh no! Perhaps the independent "visual display studio" is the last temple in every display designer's mind, which will also be the trend of the future visual display industry.

The leading actor in this article is the first crabs to come to him to see how he can perfectly switch "reason" and "sensibility" and mix up display management and display design.

One

Among all the people interviewed by Xiaobian, he is the most logical and the most concise and polite person.

He has a careful logic of thinking, a sensitive fashion sense, and a unique VM view. His name is Mei Chao, but he is not an apprentice of Huang's pharmacist. He is only the "Holmes" in the fashion world.

He has not been buried in the word "crime", "investigation", "sanction" and so on, but he has been walking on the cutting edge of the fashion industry and stepping onto the new road of visual display.

From 2007 to now, over 7 years, from interest,

The management of fashion display, display management and display management has been integrated into every detail of Mei Chao's life.

He loved the visual display, he constantly asked himself, he served many brands, he made the visual display to the extreme, he had a unique view of Chen Li, he constantly innovating on the visual display Road, and he independently controlled the independent display design studio.

Q: what kind of opportunity did you get into the visual merchandising industry when you were a criminal investigative major?

A: in fact, it was mainly based on interest. After that, we found the first display job and joined the industry naturally.

Q: what's your experience before coming to the VM course at hITC? Why do you want to study advanced

Exhibition courses?

A: I have worked in this industry for nearly 7 years before I came to China. I have served many brands including fashion.

Sports brand and luxury brand.

At that time, there were four main purposes for Cohim learning: first, I hope to break through the career bottleneck and have better development space; second, I have a personal plan, so I will study regularly; third, I hope I can get better in the visual merchandising industry and become more professional; fourth, comb out personal experience in displaying ideas, thinking and working methods, and learn the experience of overseas visual display industry.

Q: what do you think is the importance of display management for visual merchandising?

A: the importance of display management to visual display is mainly reflected in five aspects:

First, improve the efficiency of display.

Second, optimize the display business process;

Third, reduce display operation costs;

Fourth, cultivate and develop an excellent team.

Fifth, promote professional development and career development.

Q: what will be helpful to your work after studying the advanced fashion display course? Where is it embodied?

A: after learning the VM course, it gives me a better understanding of the operation philosophy and operation mode of the exhibition industry abroad. This is a reference for the experience of visual display and a study of advanced display management.

The specific content is: how to help me set up a set of display standards system according to the domestic brand positioning, and integrate the correct display concepts and working methods abroad into domestic brands.

Q: how much attention do fashion companies attach to visual merchandising and display teams?

A: the visual display industry has been developing for more than ten years in China. At present, the domestic brand is paying more and more attention to the visual display of the brand, and even some brands have set the display department independent of the sales department or the commodity department, and set up the brand visual experience center specially.

Of course, many domestic two or three line brands only stay at the level of "pay attention to sales" and ignore the importance of brand image, but I believe that as time goes on, visual merchandising will receive more and more attention from garment enterprises.

Q: look at your recent state of affairs. "VM is so important in Bangkok. Even the attendants of the hotel pay so much attention to the visual sense of customers." can you give us a detailed account of your feelings at that time?

A: at that time, I was very surprised. On the one hand, I realized that they paid much attention to the training of visual display of service personnel. On the other hand, they were more convinced that the display should start with every tiny detail, so that customers could have a satisfying consumption experience.

Q: you say, "brand value comes from window display! Sales originate from brand image!" do you have any personal feelings about this sentence? Can you share it with us?

A: excellent brands sell culture, and ordinary brands sell products. Excellent brands often tell customers about brand culture, lifestyle and fashion elements through windows. They convey the best clothing condition, fashion mix and lifestyle to customers through visual merchandising.

Simply speaking, brand image is intangible shopping guide and window display is the embodiment of brand value.

Q: what is your personal preference and appreciation for visual merchandising? How does this affect your work?

A: for me personally, I prefer something simple.

In the actual work, I found that the more concise visual display, the more difficult to show, but the most simple and most powerful, it can better demonstrate the connotation of a brand, that is, Less is more and simple is better!

Q: usually you have a lot of attention to fashion information. Have you already integrated visual display into your life? What are your views on the future development of visual merchandising?

A: yes, because

It is closely related to fashion, and many surprises and inspiration come from the details of life.

I believe that in the near future, visual display will definitely be a hot career choice. When I give my staff training, the most common thing is that the current electricity consumption mode is developing constantly, and people choose the traditional consumption mode no longer just want to buy things simply, but the process experience. They want to experience the fun of trying on clothes, enjoy the service of shopping process and the new way of wearing and the new trend of fashion brought by the visual display of brand.

It is precisely because of such a variety of needs that we need to use professional VM concept to create this atmosphere.

Therefore, visual display will only become more and more important in the future, and more and more attention will be paid to different industries.

Q: what do you think is the most important thing for a master Chen? What bottlenecks will he encounter? What are the corresponding solutions?

A: as a teacher Chen, in addition to routine display operations in the work, but also need inspiration to create, to show the spirit of the brand connotation, but the inspiration is not unrestrained, and many times are derived from the experience of life, so I think people engaged in display work should be more observation, more listening and more understanding, looking for the "ground gas" inspiration in life.

Q: what are your plans for future career development?

A: manage your own display studio, and also hope to increase their interest and professional skills in the display and knowledge of the new people.

On the other hand, I began to learn flower art, hoping to combine Floriculture and display, and apply it to future work.

Q: what interests do you usually have? Do these hobbies stimulate your sense of fashion?

A: usually likes traveling and shopping. I would like to spend time traveling and experiencing different cultures and customs. This will not only increase my knowledge, but also get my inspiration.