Stormy Display Design Brainstorming -- Proposal Planning Is "Soul"

In the retail terminal, the window plays the role of "soul and eyes". Display window The quality is almost the same as the vitality of the brand. However, in window display design, planning is the key to the birth of this "soul and eye". In the process of window design, taking into account the brand and taking into account the impact of culture, both windows and stores need to be closely integrated to fully exploit the largest target consumer group, expand brand influence and occupy a larger market.

In the process of designing and making windows, it is easy to have various problems, such as planning links only consider aesthetic or only display products, ignoring the feelings of the target audience, or making windows with details in the process of implementation, because of excessive pursuit of details and changing the final design theme. Professional planning determines the fate of the display window, while strictly implementing the planning theme is also an important part of the work.

The following is a case study on the production of windows 1406, which is shared with you. I hope this will help you in your future work.

The first step: brainstorming -- planning is fresh.

Team planning: analysis brand Start with product and target consumer group, clarify design theme. Finally, the design plan is generated according to the plan.

The second step of market purchase -- Preparation of prop materials

In the current material market, it can be very selective. Finding what you want is the key. We need to consider the performance, effect and aesthetics of the material, and also consider saving the budget. These are very important links in the display effect.

The third step is the production of professional props -- laying the foundation of window model.

According to the design theme of the plan, the foundation part is established, and on this basis, the whole is gradually enriched. In the actual window design, we should also consider the reproducible properties of the props, or even batch production.

Fourth step production of windows: implementation of the plan, details in place

In the process of window making, we must follow the principle of "from big to small", that is to lay large faces before adjusting details. Only after the completion of the big frame is that the details will not be affected.

Such a beautiful window was born.

The birth of a perfect window requires collaboration in all aspects, and planning is an important prerequisite. The goal of the plan is to make the plan clearly reflect brand culture and attract consumers. And in the implementation process, reduce unnecessary links and waste, planners need to fully understand the brand spirit and the selling points of commodities, so as to correctly display and give fashion culture and artistic taste. The design of window display is the most direct advertisement of the brand to consumers. It is the most direct way to spread the brand concept and commodity information, and successful planning is the soul of the perfect shop window. window dresser The important link must be grasped.