POOVE President CEO Chen Jinbo: Production And Marketing Separation Pry New Future

Peter Drucker, a management guru, once said that in twenty-first Century, the competition of enterprises was the competition of business models.

At present, the era of relying on product sales drive has become history and entered a real strategic business mode.

With the implementation of the second child policy in various provinces and cities in China, the related industries have launched a new round of carnival, and the footwear and clothing industry, which is closely related to the children's group, is taking the lead.

In the face of the tempting market "cake", more and more domestic and foreign brands are gradually joining the "scrimmage", making the competition of children's shoes and clothing market more intense. If we want to stand out from it, we must break through the traditional business mode.

Just in

Taking delight in the pformation of many brands into the children's industry, as the leader of "the exclusive brand of children's first product", President Chen Jinbo of POOVE (China) Co., Ltd., CEO, has already made a strategic plan to meet the new challenge.

The traditional management mode of shoes and clothing enterprises is from the design, procurement, production, wholesale and retail operations. Although it is linked together, it will also restrain each other. Especially when the enterprise develops to a certain scale, its disadvantages are becoming more and more obvious.

If some of these links are omitted, will it be possible to achieve better development?

Based on

The understanding and analysis of children's shoes and clothing market, Chen Jinbo to consider the issue in a win-win situation, and made a forward-looking strategic plan for POOVE's next development -- the implementation of production and marketing separation.

Chen Jinbo believes that production is no longer the driving force of enterprise growth in the environment of sharp increase in operating costs of footwear industry. The future competition is the competition between the industrial value chain and value chain. From the whole industry value chain of raw materials, parts processing, production and assembly, sales, logistics, channels, services and so on, who can integrate the value chain more stable and more competitive, who will be able to long-term development in the market.

Separation of production and marketing is not only a choice, but also an inevitability.

"Everyone's

It is limited, the ability is limited, and the areas that are good at it are also targeted. The separation of production and marketing is the objective requirement of modern social division of labor, which can maximize the utilization of resources and professionals do professional things.

In this process, the cost of enterprises can be controlled, so that we can strive for excellence, thereby enhancing enterprise efficiency and ushering in new development.

Chen Jinbo explained.

The separation of production and marketing has a unique advantage for POOVE.

After many years of deep ploughing, POOVE has mastered many core scientific research achievements in product development, and laid the industry status of the "first brand" of young people's exclusive products. On the channel, the "two branches of the company's company operation" and "terminal retail profit model reengineering" continue to deepen the project, so that each terminal store can operate in accordance with the company's standardized mode. On the basis of strong internal brand strength, POOVE has formed a solid and benign cooperative relationship with suppliers, service providers and agents.

All these congenital conditions have laid a solid foundation for POOVE's implementation of the separation mode of production and marketing, and can truly achieve both "Lian" and "lock".

"Lian" lived in the brand. "Lian" lived in the image. "Lian" lived in the product. "Lian" lived in the service and managed to "lock".

Under the strategy of Chen Jinbo's separation of production and marketing, POOVE will integrate suppliers, franchisees and companies into a community of interests. Under the condition that all parties in the industrial chain bear limited risks, the virtuous circle of each link of the industrial chain will be achieved, and the profits and common development will be achieved.

"In the future, POOVE will not earn tailoring money and take the road of brand.

We will outsource the production related heavy assets business to all kinds of processing enterprises, and sell product sales to the chain operation channels all over the place. Enterprises will concentrate their resources and energy on product design, research and development, and brand marketing.

In this way, POOVE can not only become a streamlined organization, but will not be bound by factories and workers, and avoid risks in production and marketing.

Chen Jinbo said.

It is the highest pursuit for all enterprises to acquire maximum profits with limited assets.

Chen Jinbo's capital driven strategy based on value, cling to his core value and outsourcing the non core business, can reduce capital investment and raise the rate of return on capital.

Through this mode, POOVE will better focus on brand management, supply chain management and marketing network management to build the core competitiveness, and gradually realize the vision of the global youth exclusive product brand.