361 Degree Electricity Supplier Responsible To Wen Tao: O2O Strategy Of Traditional Enterprise Electricity Supplier

361 degrees

Under the open line, the sale of goods under the line is strictly carried out according to the price policy. There is no such problem as online exclusive supply. At present, the number of online SKU is about 30%.

At the same time, the same price is the way to go. Special contributions can solve a temporary contradiction, but the price difference exists for a long time, which is also unfavorable to the experience.

Before I came, Wang Chengjun, director of the first 361 degree electricity supplier, was in charge of the business. He should have laid a good foundation for 361 degrees.

361 degrees is a well-known brand operator that I know at present and has reached a consensus with the offline regions to achieve stock data sharing.

Online products are currently dominated by offline inventory, price to accommodate customers, but also for offline dealers to provide value, divided into sales, inventory clearance, this part of the sales, electricity providers only extract service fees.

The most difficult part of the electricity supplier is the communication process with the offline.

There are specialized market order maintenance departments, mainly to deal with offline business operators, do not understand the meaning of the electricity supplier.

I think the core solution is the way of profit distribution, which helps to sell the line. At the same time, the main part of the return is on the line, and only a portion of the cost is extracted online.

The electronic commerce department will eventually pform from the sales department to the functional departments, but for the current KPI setup, it is still a sales department and needs a process.

361 degree electricity supplier under Wang Chengjun's leadership has completed a good infrastructure.

Before the line has not been authorized by the headquarters, shops have been basically completed, so the problem of fleeing goods is not large.

The burden on my shoulders is to continue to promote O2O, how to integrate resources, how to use mobile providers to absorb users, and how to optimize user experience is the key point.

The layout of mobile terminals is still advancing. There is a great possibility of the new trial sale function on line, but the truth is that there are no examples at present.

Involving the pformation of the organization of the brand as a whole, the electricity supplier Department has this responsibility, but there is no such capability. Most of the traditional enterprises are like this. After all, the business department of the traditional enterprise appears late, develops faster and has more disputes.

It mainly depends on the strategic planning ability and execution ability of enterprises.

In the future, what is more important or not depends not only on the wishes of the enterprises, but on the habits of the users. How to learn from each other's weaknesses is a golden rule.

From the point of view of communication, there are advantages of new media on the Internet. There are many stores under the line as contacts. From the perspective of paction, online display is powerful and offline experience is irreplaceable. From a service perspective, offline experience is better and online is more convenient for users.

The product organization must also be combined with the advantages of all parties. The core is how to achieve the balance of sales, gross profit and inventory. The large-scale production of large scale goods distribution in the big industrial age originally disappeared when the traffic dividends were disappearing and the personalized demand became more and more prominent.