China Shoes Capital Brand Innovation Summit: Fashion Wenzhou Shoes To Lead The World

Yesterday afternoon, the Wenzhou Federation of industry and commerce,

Jointly sponsored by Wenzhou Commercial Daily and Wen Shi economic science and education channel, Zhejiang Dana exhibition company hosted the "Wenzhou fashion capital and shoe leather industry at the forefront. The 2014 China Shoes Capital Brand Innovation Summit" was held in Wenzhou.

The summit attracted nearly 200 businessmen from the shoe industry chain at home and abroad to attend the nineteenth Wenzhou International Leather Exhibition. They were here to listen to the keynote speech of industry experts.

The former Minister of the Ministry of light industry, Chen Shineng, honorary chairman of China Light Industry Federation, Xu Yong, honorary director of China Leather Association, Xu Yong, vice chairman of China Leather Association, Liu Suilong, chairman of Guangdong Footwear Manufacturers Association, vice chairman of China Leather Association, Li Weijuan, director of Zhejiang Leather Industry Association, Ma Jinlong, a famous economist in Wenzhou, vice chairman of China Light Industry Federation, chairman of Wenzhou shoe leather industry association and Zheng Xiukang, chairman of the chairman of the Wenzhou group, delivered a keynote speech at the summit.

Chen Shineng's "wearing Wenzhou shoes, walking the world road" speech, from the experience of the development of footwear industry in Wenzhou and the characteristics of the development of the world shoe brand, we can see the current fashion trend of Wenzhou shoe industry, and analyze how to take the lead in the forefront.

Xu Yong uses "Wenzhou shoe industry's different fashion road" to interpret the development pattern of China's footwear industry cluster.

How to give full play to advantages and take a distinctive fashion road.

Liu Suilong, with the experience of Guangdong shoe industry in terms of fashion, has published a speech on the road of fashion and shoes.

From the perspective of scientific and technological innovation, Li Weijuan talked about how Wenzhou shoes industry is going to build "brand capital, fashion capital" on the way of product, fashion and brand development.

Ma Jinlong's "Wenzhou mode is on the road of fashion" explains how to use the Wenzhou mode to take the road of upgrading the fashion capital.

Zheng Xiukang made a brilliant speech on "building a brand city, creating a fashion capital, and writing a new chapter of mission".

As for the significance of activities, Xie Rongfang, executive director of Wenzhou Leather Industry Association, vice chairman of the China Leather Association, said in the speech that the summit and the nineteenth Wenzhou international leather exhibition were held simultaneously. Combined with the industry resources gathered by the exhibition platform, it will help to concentrate on the fruitful achievements of Wenzhou shoe industry in the pursuit of innovation and fashion, and promote the communication between Wenzhou shoe leather enterprises and the industry, and accelerate the pace of the Wenzhou shoe leather industry to create a modern fashion industrial cluster.

As the vanguard of traditional industries in Wenzhou, in order to actively implement the strategy of Wenzhou municipal Party committee and municipal government to develop the fashion industry and create a fashion capital, the Wenzhou shoe leather industry association has taken the lead and has taken the lead in this year. This year, it has launched the "100 shoe fashion brand exhibition" and "the promotion of Chinese shoes" in the ten fashion.

And other ten major activities.

The aim is to promote Wenzhou's upgrading from "light industry city" to "fashion capital".