Deep Experience Overseas Direct Purchase Problems Emerge In An Endless Stream Without Guarantee.

Hai Tao's sweet smell of this cake has attracted the attention of numerous business tycoons. Since Tmall, Jingdong, Suning and other forces launched the business of Hai Tao, let Hai Tao again stand on the cusp of public opinion. It is the news that Amazon wants to provide overseas direct services to the Chinese market. The global retail leader announced its formal entry into the Shanghai Free Trade Zone, relying on the dividend of policy and finance. The whole industry has seen the future trend of the offshore market: overseas direct purchase.

stay U.S.A Amazon's direct mail service in China has been in service for 7-10 days and is expected to open to the Chinese market in the fourth quarter. Compared with the "turtle speed" of the current market, such as transport companies and private purchasing agents, the US Amazon, which is active in the international market, can swim fast. But whether this speed is enough to support it has become a trend in China's market.

Xie Wenbin, the founder of the Shanghai Amoy network, told reporters that the Amazon free trade zone is Amazon China, not Amazon. Although the policy advantage of Shanghai's free trade zone is very popular, Chinese enterprises occupy excellent resources, and Amazon needs to invest more energy and manpower.

In addition to Amazon's "monk", the rest of the local businesses are also trying their best to capture the market. Tmall, Jingdong, Suning, vip.com and so on have set foot in the sea search service. Although most cross-border electricity providers are only distributors, their understanding of the local market still lets them get some customers.

Recently, relying on COFCO's fresh electricity supplier, I bought the net, and the "overseas direct purchase" as the main development goal has obtained 100 million US dollars financing. Apart from providing quality overseas direct purchase services, Amazon also needs to adapt to the competition rhythm of China's Hai Tao business.

The Amazon official website of the United States is currently available for direct mail to China, but it can not cover all categories. According to the former official website, most of the goods can be sent to overseas markets. Beijing Business Daily reporter recently found that some men's shoes and boots can be directly supplied to China, and quickly placed the order to experience an overseas direct mail.

From the point of view of the process, the process of Amazon is similar to that of Taobao: choose goods - fill in personal data (name, postal address, zip code, cell phone number) - choose the way of distribution - fill in credit card information - check the order details, in addition to confirm the information, you also need to check the price, freight, prepaid tariff and other items. Because there is no Chinese version page yet, consumers who are not good at English are afraid to choose purchasing agents only. Amazon said it would launch a Chinese page in the future, which could support the RMB price tag.

In this experience, the reporter chose two pairs of sneakers in the discount event, and can enjoy Amazon's direct mail service for $150. The price of a pair of men's shoes purchased on Amazon is about 820 yuan, which is priced at 990 yuan in Jingdong. In addition, consumers also enjoy a total of 150 dollars and 20 percent off discount on Amazon. After the discount, the men's shoes cost less than the Chinese electricity supplier by nearly 300 yuan. The package information shows that the shoes will be sent back to China directly within 8 days -16 days, and the advance duty will be $18.

After completing the shopping experience, the reporters found that the price of Amazon in the United States has considerable advantages in the field of Hai Tao, but the logistics speed is relatively slower than the domestic 1-3 day consumption experience. But whether it is clearance or product quality, Amazon is trustworthy. Since not all categories can be directly sent to China, especially the flagship stores run by the third party, many do not support direct mail, so consumers have to choose transfer service. In the future, Amazon will be the key to attracting consumers after full opening of China's direct mail.

Transshipment, as the name suggests, is to choose the third party express company to send back to China after carrying out sea search on foreign websites. For consumers who are in China but shopping on foreign websites, their packages will have a foothold before reaching consumers.

At present, transshipment platforms frequently used by consumers include platforms for transshipment of China, wind and thunder, transportation of Quartet, friends home, and sea purchase Fengyun. Taking wind and thunder as an example, consumers need to pay the international freight and domestic express fees to the wind and thunder after placing the order. Due to a more direct link to the direct mail, the shipment time is longer, up to 14-21 days.

according to understand In order to avoid tax, some transshipment platforms will take some measures, some goods can pass safely, and some commodities need to be sampled. Reporters transported through the sea to buy a piece of cosmetics. When crossing customs, the courier telephoned to reporters that it needed to pay 220 yuan for customs clearance. If you want the product, you will have to pay the customs clearance fee. If you do not pay, you will not receive the goods. Consumers often choose to pay customs clearance fees, but the long waiting period and the premise that they can not guarantee the smooth clearance are many consumers hesitate.

Taobao is the earliest business platform to operate Hai Tao, and countless small sellers use Hai Tao to earn their living. Consumers who are not familiar with English and no transshipment channels often invite overseas relatives or friends or Taobao to purchase overseas. Besides paying the price of goods, consumers also need to pay purchase fees and express fees to the sellers. In the case of goods, 1-4 weeks to reach consumers, no need for 4-5 weeks to arrive. Tmall international as Ali's regular sea army, consumers do not need to pay the purchase fee, the goods in the bonded area are free of international freight and can be delivered in 7 days.

For small buyers, consumers only need to place orders for ordinary Taobao shopping, indicating the type of goods they want and the information they receive. All of them are responsible for the purchase process, so that consumers can save a lot of money. But whether purchasing products is genuine or whether they can go through the customs smoothly is the most worrying problem for consumers to purchase. It is common to receive high counterfeit goods and goods being detained by customs.

A purchasing agent told reporters that even the merchants who marked zero yuan shopping must also "wipe" the consumers. Some businesses who do not charge for purchasing fees will use the discount season to hoard goods and sell them to consumers at the original price, so as to earn the difference. If the customer orders the order, coincides with no stock, then tend to buy discount supermarket, try not to choose the original price of the product.