Wang Longke: Dedicated To Building China'S First Handmade Leather Brand

In July 2002, Wang Longke and Zhou Hong, who graduated from Sichuan Fine Art Institute, came to Chengdu to make a break. The young couple said goodbye to campus life and entered the society formally. They, like other college students, were constantly finding their way into the job.

Wang Longke, a boyfriend of fashion design, found an advertisement design work in an advertising design company. Zhou Hong also found a design job in a food company. However, the monthly salary of the two people added up to less than 2000 yuan, and the cost of living such as rent aside was very little.

Now Wang Longke and Zhou Hong still remember clearly the bitterness and hardship in the early days of their employment. They finished their classes in the white sky and had to take some POP poster business in the evening. They slept only two to three hours a day.

"We are learning art and looking forward to doing creative work. The place where we worked at that time was boring and tasteless, so that no one who dreams of being an artist could see any hope."

Wang Longke said that they had been looking for entrepreneurial opportunities, and wanted to engage in the tailor made business of high-end clothing, but no one was willing to accept the apprentice.

Later, they opened an art shop on the street, no matter how hard they contacted their business cards, the business never came up.

In just 3 months, the art shop was unable to make ends meet. Finally, they had to reluctantly turn off the art store.

Wang Longke and Zhou Hong did not give up looking for entrepreneurial opportunities because of a temporary failure in their business. When they visited a shoe factory at a time, Zhou Hong had a strong interest in the colorful waste materials from their shoes factories, and their entrepreneurial path began with that pile of waste materials.

"I saw that pile of waste leather and I felt a lamp on my face."

Zhou Hong told reporters that she took the waste materials back to the rented room and began sewing women's bags by sewing thread. However, seemingly simple women's bags did not know how to place the needle.

She kept herself in the house and studied how to sew handbags and pocketbooks with good taste all day long.

After a friend's introduction, she began sending photos of her handmade women's bags and wallet to the then e-commerce platform for sale.

As the first wallet sold on the Internet, they were excited and even sleepless all night. They began to think about the bright future, and their entrepreneurial career began on that day.

3 months later, she could sell a bag every day in the Internet, and the monthly income was also very impressive.

Later, they bought sewing machines, specially hired workers, and registered the "Western seal" trademark.

Wang Longke and Zhou Hong's pioneering work was not smooth sailing, and eventually made them to make leather goods that affect the western region. They had always had a dream of starting an undertaking and had grasped the core competitiveness of the product through original design.

"We do not expect to do short-term things and look forward to making great efforts through our own efforts. Therefore, we have registered the trademark of" Western seal image "in advance, and expect this handmade brand to have great cultural influence and charisma like the painting faction.

Wang Longke told reporters that he liked the rugged and retro design concept very much. He also tried to embody this style in the selection of leather materials, colors and so on. At the same time, he used a thick thread to sew to show the dignity of handmade products.

It is also because they adhere to the original concept of art and design, "Western seal" brand women's bags, wallet and other leather products have a large wholesale fans, some of them have become loyal customers and loyal shopkeepers.

In August 18, 2004, a loyal customer flew from Hunan to Chengdu and became the first store owner of the "Western seal" brand leather product. The first store was opened in Jishou, Hunan.

At the same time, they also opened the first personalized store in Chengdu.

Later, they registered and established the ancient Knight commerce and Trade Co., Ltd. in Chengdu, moved into the Jinhua leather industrial zone of Chengdu, and the workshop became a modern workshop with an area of about 500 square meters.

The factory image has been improved, the production has been more standardized, and the company's sales have continued to grow steadily. Most of them are excited by a fever fan. In western Germany, Frankfurt, an important industrial, commercial, financial and pportation center, has set up a "Western seal shop". "Western seal" women's bags, wallet and other commodities have also gone out of the country. The original Chinese style handmade women's bags and other commodities have been loved by local residents.

Wang Longke and Zhou Hong, who were born in the study of art, are not good at interpersonal communication. This is their weakness and their unique advantage.

They do not rely on advertising and other inputs to blindly expand the market, but rely on the product's word of mouth effect and unique store design to attract customers and franchised dealers. Most of their franchised distributors are fans of "western India" brand leather products.

Nowadays, many customers who enter the "western India" store feel this way. It is better to sell art works than to sell handbags, and there is always a strong cultural atmosphere.

The store is decorated with the original wooden style, with semi pparent yellow earth varnish and hand carved wooden plaque, supplemented by stump, hemp rope, linen, stone, ox bone and other original ecological elements. The warm lights are still on the unique "luggage bags", so that customers can have the feeling of returning to simplicity.

Wang Longke told reporters that from the design of the product to the design of the store, they all came from their hands. Because of the support of original design, they ensured the sales volume of high growth, and customers and franchised dealers came in all directions. "Wine is not afraid of the deep lane" is the best explanation for their shop mode.

Too artistic products may not be able to capture the hearts of customers, of course, there is no personality product may not be long, Wang Longke and Zhou Hong strive to find the intersection of art and the public, fashionable women's bag also revealed a strong traditional culture.

It is precisely because of the intersection of the art and the public that the sales of the "Western seal" brand has been showing steady growth. Only last year, more than 10 women's bags and a considerable number of wallet and other leather products were sold. The stores across the country will soon break through two hundred.

Due to the lack of leather production enterprises in the western region, Wang Longke and Zhou Hong, who are over 30 years old, are somewhat lonely when they build their own leather Kingdom, and are often worried about the lack of complete leather supporting enterprises.

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In order to narrow the gap with the leather enterprises in the coastal areas, Wang Longke will set up a marketing department in Guangzhou. This has also opened the curtain of the "western image" to enter the mainstream market in Guangzhou.

"Guangzhou is the world sourcing center, competing with the dominant brands in Guangzhou, which can further enhance the competitiveness of our products, and also enable us to learn the advanced design and development concepts of the coastal areas."

Wang Longke told reporters that they will work hard to build up a team with strong technical strength and excellent service quality to further narrow the gap with the high quality leather goods enterprises along the coast.

In less than ten years, Wang Longke and Zhou Hong, who came to learn art, started from scratch and realized their dream of starting a business.

Now they are committed to making the "western image" the first handmade leather brand in China.