What Is The Impact Of Clothing Store Windows On Consumers?

In modern business activities, window display has many functions, such as displaying goods, conveying information, attracting customers, exploring potential consumers, and free advertising.

The influence of shopwindow on customers is mainly reflected in the psychological impact on consumers.

1. attract consumers' attention

The test shows that even the customers who have definite purchase goals stroll in the busy commercial streets, and their eyes often drift.

When heading toward a target store or aimless roaming, customers always like to look around, shop doors, signboards, windows and so on.

Due to close watch, the window is in the best visual range, so it is the first to draw attention.

At the same time, the array of clothing in the window directly stimulates the visual organs more than other parts of the facade.

Therefore, display windows have important functions that attract customers' attention.

The biggest feature of window display clothing is in this small area, mainly in clothing, with specific environmental layout, create some mood to adapt to the mood of customers, so as to achieve the purpose of promoting clothing products, triggering customers' interest and promoting sales.

Window display clothing is to cater for people's "listening to the truth, seeing is believing" consumer psychology, coupled with the art of window design, not only enables customers to associate with the scene of wearing, but also to stimulate interest in buying.

3. implies consumer psychology

Psychology suggests that hint means that under the condition of no confrontational attitude, implicit and indirect ways can influence people's psychology and behavior.

This psychological influence is expressed in order to enable people to act or accept certain beliefs in a certain way.

Window display is one of the effective ways to make customers accept some kind of sales hint.

Display window

As a silent hint, it is also a silent invitation. The inspiration of window display to customers lies in the reverie of artistic conception.

That is, through the small environment arranged in the window, the customers can produce some psychological association after seeing them.

Therefore, many shop operators now have to spend a lot of thought on window dressing.

As more and more people pay more attention to the window, many clothing store operators begin to dress up their own windows. Some of them dress up their windows as a fresh and elegant ink and wash painting. Some of them dress up their windows as rich exotic customs.

No matter what the style of the window is, the window dress must be related to the clothing in the shop. That is to say, the human body in the window must be a certain kind of clothing in the shop, otherwise the customer will not find the clothing style in the window, or the store has no such clothing at all, which will make the customer's impression of the clothing shop greatly reduced.