Beijing Clothing Fair Promotes Brand Value And Boosts Industrial Upgrading

The global financial crisis has made the development of the world economy block or even decline. China's textile and garment industry, as a pillar industry of traditional national economy, an important livelihood industry and an obvious competitive industry with international competitive advantage, is inevitably experiencing a difficult period under the shadow of the international financial crisis.

In February 4, 2009, the State Council deliberated and passed the "textile industry adjustment and revitalization plan" in principle, aiming at easing the current difficulties in the textile industry and guiding and boosting the adjustment and upgrading of the textile industry.

And the Chinese clothing industry, which insists on the contribution rate of brand and the contribution rate of science and technology, is accelerating the pace of upgrading in the process of pformation and pformation.

The seventeenth China International Clothing and Accessories Fair (CHIC2009) looks at the world's clothing industry, gathering energy, inspiring fighting spirit, condensing confidence, and completing a new round of value in difficulties and opportunities.

March 18, 2009, CHIC2009 China International Clothing and Accessories Expo press conference was held in Beijing.

According to the briefing, the seventeenth China International Clothing and Accessories Fair (CHIC2009), CO sponsored by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council, will be held on March 2009 26-29 at the Beijing China International Exhibition Center.

"The exhibition area is 100 thousand square meters, divided into eight exhibition hall and ten special exhibition area."

Chen Dapeng, vice president of the China clothing association, said, "there are more than 800 Chinese and foreign clothing brand brands from China, Italy, France, Germany, Spain, Switzerland, Finland, the United Kingdom, Denmark, the United States, Canada, Australia, Lebanon, Thailand, South Korea, Japan, India, Pakistan, and China Hongkong, China Macao, China Taiwan and so on. More than 100 thousand professional spectators are expected to visit and discuss with them."

Chen Dapeng said that although the Expo coincided with the fall of the international financial crisis, the scale of exhibition was slightly lower than the previous one, but it still maintained the honor and status of the most influential and influential clothing professional exhibition in Asia.

The theme and momentum behind the exhibition of 21 countries and regions and more than 800 Chinese and foreign brands are even more striking and successful achievements in the seventeen years of China International Clothing and accessories fair, representing the achievements of the 20 years of Chinese clothing brand development and the firm confidence in the past.

Relying on the development of China's garment industry, facing China's clothing market and setting up China International Garment and Accessories Fair (CHIC), China's international garment and Accessories Fair (WTO) has been the first to set up a leading banner in the apparel industry at the moment of change.

Independent innovation and value upgrading are the cherished wish of industry development and brand development. It is also the soul of getting out of difficulties and stepping into a new stage of good and fast development.

The self breaking icebreaker of the brand camp is "no way to make the spring this year, and the next spring will return to people." this is a speech by Premier Wen Jiabao at the just concluded two sessions.

Another sentence, "all Chinese people should warm their hearts with China's economy", reaffirm their confidence and strength, and create the spring's vitality and hope.

The "confidence and strength" of the garment industry must first come from the firm confidence and courage of the brand enterprise group.

CHIC2009800 more than a dozen outstanding brands at home and abroad are urgently needed.

After 20 years of market oriented baptism, the Chinese clothing brand and the constantly opening up and maturity of China's clothing market have analyzed the relationship between "danger and machine".

Through the comprehensive approach of independent innovation, scientific research and development, design and creativity, we remain confident in the face of the financial crisis and open up the future with a strong and persistent attitude.

The men's wear of E1 hall, the leisure wear of the E2 hall, the women's clothing, the children's wear Hall of the W3 hall, and the overseas exhibition group at W1 and W2 have always been the focus of attention for the professional audience and the fashion media.

Besides, due to the impact of the crisis, the scale of overseas exhibitors has declined, but the global coverage of the overseas participating groups has increased, and clothing brands and groups in more countries and regions have been involved.

In addition, the leather / fur and feather down exhibition area in the E3 pavilion has also been greatly affected, and the number of display areas and brands has declined.

But in this leather / fur exhibition area, Copenhagen fur auction house, one of the world's four largest fur auction houses, is making its debut in CHIC for the first time. It will become one of the most eye-catching targets in the exhibition area.

Fashion leather brands such as "first lady", "warms" and "Yuan Long" enter the fashion industry to further expand the business field.

Meanwhile, the famous brand of "feather snow", "snow fly", "Temple" and "Qian Ren Gang" continue to exert their strength and look forward to becoming ice breaking first team in this field.

At this Expo, there is also a newly created creative design area. This area shows the young designers in China. Through the platform of CHIC, it shows the innovative and innovative ideas rooted in the local cultural designers. The establishment of the region is also a concentrated expression of CHIC's support for local designers.

4 days of CHIC climate CHIC, which has been concentrated for 17 days, has spawned a large number of brands that can be popular in Shenzhou. It has integrated various business models and produced ideas and ideas that lead to development.

CHIC not only enables the brand to focus on the present, but also makes the industry look ahead.

The spirit of value creation pursued by CHIC in the past seventeen years has won the recognition of the same ideal brand, and has won numerous favor of enterprises and brands with its wide range, fashion and international character.

The clothing forum took the lead in "holding the next golden ten years - the reshaping of the Chinese clothing brand after the crisis", and inspired the global practitioners' vision and footsteps in the future direction of the Chinese garment industry. "The 2007-2008 China clothing brand annual award" summed up the five year's "honor footprint", combined with the current environmental characteristics, approached the market, observed brand respiration, and released the authority. "China's advanced garment brand release" is a brand "professional" show. It will "deeply serve" the clothing brand enterprises involved in the professional exhibition's huge commercial function and influence. "09/10 autumn winter China fashion trend release" combined with the excellent brand of the market, will explain the trend of the next season's own fashion trend elements to professionals. During CHIC2009, the fourteenth China

With the adjustment and Reform under the new economy, CHIC gold merchants will enhance the market bridge of the first exhibition.

CHIC2009 integrates its superior resources to organize another major participant group of CHIC, business and professional audiences, into various activities.

The first International Conference on clothing and accessories industry will discuss how the European and Asian clothing department stores jointly tackle this key issue in the form of the global financial crisis. The annual conference of China clothing distributors and retailers will gather the business resources of China's apparel industry's advantageous retail terminals to discuss the track of healthy cooperation and common development between Chinese clothing sales enterprises and garment enterprises. The conference of Chinese garment distributors will focus on the development trend of the garment market and discuss the hot issues of the industry, and promote the thinking of the changing economic environment.

In addition, CHIC2009 will also set up a "creative design area" with the aim of advocating brand innovation, introducing all kinds of fashion elements, fully serving the needs of brand innovation and innovation, and enhancing the added value of brands.

Among them, there are theme communication and interaction zones, cutting-edge designers' recommended areas and creative squares.

In the theme communication interaction area, the origami will be the theme, through the concept of space, in the relationship between the main entrance and the small exhibition area of the exhibition area, with the new animation media, some interviews, tidbits, beautiful scenes and fragments will be projected onto the large screen, and even the dome and wall surface.

The cutting-edge designer recommended area will roll out the relevant information of current high level designers in China in text, video and so on.

Join hands firmly to meet challenges. In the predicament of the financial crisis, the industry situation is grim. Seize the opportunity of the state to adjust and revitalize the industry and strengthen the domestic and foreign market development driven by innovation. CHIC is becoming the first battle and action for the industry to cope with the financial crisis in 2009. CHIC2009 is the prelude to the second 10 years of Chinese clothing in twenty-first Century.

"As the most important fashion business platform in the whole industry, CHIC displays the vitality and vitality of the Chinese apparel industry with the power of innovation to the whole world and the whole society. It also promotes the integration of two market resources at home and abroad, and promotes the extensive cooperation among enterprises, between industries and at home and abroad, enhancing the strength of coping with the puzzle, and enhancing the confidence and ability of industrial revitalization, adjustment and upgrading."

Chen Dapeng said.

CHIC2009, who has been in the course of seventeen years, has made progress in curatorial thinking, organization form and presentation form.

From the foundation of "trade" to "fashion" and "culture", integrating into the related fashion elements, cross-border integration of related resources will lead the new CHIC stage through a series of comprehensive upgrading services such as brand promotion, cooperation and communication, commerce and docking, information exchange, trend trend, international cooperation and so on.

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